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Building an Engagement & Communications Plan
Why communicate? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What to communicate? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to communicate? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
When to communicate? ,[object Object],[object Object],[object Object]
Example Communications Plan Message Vehicle Timing Owner Class updates e-newsletter Quarterly Secretary Immediate MHC news Facebook page Continual Secretary Personal congrats Email/ Phone Continual President NYC Mini-Reunion Mini reunion March 20-22 Reunion chairs Reunion plans Website As new information is available Reunion chairs
Best Practices - websites
Best Practices - birthdays

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Reunion Communications Plan

  • 1. Building an Engagement & Communications Plan
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Example Communications Plan Message Vehicle Timing Owner Class updates e-newsletter Quarterly Secretary Immediate MHC news Facebook page Continual Secretary Personal congrats Email/ Phone Continual President NYC Mini-Reunion Mini reunion March 20-22 Reunion chairs Reunion plans Website As new information is available Reunion chairs
  • 7. Best Practices - websites
  • 8. Best Practices - birthdays

Notas del editor

  1. You were elected by your class … now what? It ’s important that you stay visible as leaders between now and your reunion. Keep up the momentum!
  2. You know best what your class is interested in … book recommendations. MHC recipes, history, alums in the news… keep it tailored and keep it interesting.
  3. Pick vehicles that work for your class. How do your classmates receive information? Pick vehicles that are manageable for your class board and that you can commit to delivering.
  4. Monthly/ quarterly … we know when we will receive the Quarterly, your class should know when they will hear from you. First day of classes, Founder ’s Day, Mary Lyon’s birthday, Jterm Do not commit to more than you can handle.
  5. Create a calendar and stick to it … integrate it into your personal calendar and commitments.