This document provides tips for writers on search engine optimization (SEO). It notes that 30% of traffic comes from search engines, with 82% from Google. Keywords are crucial for SEO and should be researched and included in titles, content, and other elements. Title tags should be concise, newsworthy, and keyword rich. Content is the most important factor, and should be written to be valuable and shareable. The three main factors for SEO are using the right keywords, having compelling content, and gaining incoming links from other sites.