Provides an overview of the problems Finance professionals face, the solution Host Analytics provides, and why the cloud provides the best delivery model and support for future growth.

1. Introducing Host Analytics
Slide 1
© Host Analytics, Inc. 2010 Company Confidential

2. Agenda
• Customer requirements
• The evolution of financial applications
• Host Analytics Overview
• Host Analytics CPM suite demonstration
• Q&A
Slide 2
© Host Analytics, Inc. 2010 Company Confidential

3. Agenda
• Requirements
• The evolution of financial applications
• Host Analytics overview
• Host Analytics CPM suite demonstration
• Q&A
Slide 3
© Host Analytics, Inc. 2010 Company Confidential

4. What We Are Hearing
• Need functional decisions to incorporate financial implications
Better
Performance
• Strategic plan is not driven into operations
• Difficulty with scenario modeling
• Need for variance analysis, ad hoc reports and dashboards
Process
Efficiency
• Reporting deficiencies, lack of out of the box finance support
• No version control, broken links, errors and long nights
Slide 4
© Host Analytics, Inc. 2010 Company Confidential

5. Agenda
• Requirements
• The evolution of financial applications
• Host Analytics overview
• The Host Analytics solution
• Q&A
Slide 5
© Host Analytics, Inc. 2010 Company Confidential

6. Successful CFO’s
The most successful CFOs will enable decision
making not only through the delivery of timely
and accurate information in context….
….but also with an appreciation of the type and
level of decision risk associated with each
alternative scenario under consideration.
- Bill McNee, Founder & CEO, Saugatuck Technology, Inc.
Today’s CFOs must balance ”traditional
responsibilities with the ability to provide analytical
truths and points of view that shape overall
strategy.”
- Brad Richmond, SVP & CFO, Darden Restaurants, Inc.
CFO Magazine, December 2010
Slide 6
© Host Analytics, Inc. 2010 Company Confidential

7. Evolution of Financial Applications
Dashboards and
variance reports
Financial
Consolidation and
Iterations
Budgets,
Aggregation and
version control
1st generation
Slide 7
© Host Analytics, Inc. 2010 Company Confidential

8. Evolution of Financial Applications
Scenario
Modeling
Dashboards and
variance reports
Financial
Early Finance Consolidation and
Applications Iterations
Budgets,
Aggregation and
version control
1st generation 2nd generation
Slide 8
© Host Analytics, Inc. 2010 Company Confidential

9. Evolution of Financial Applications
Finance
Early Finance Applications 2.0
Applications
1st generation 2nd generation
Slide 9
© Host Analytics, Inc. 2010 Company Confidential

10. Evolution of Financial Applications
Functional/
Operational
Decisions
Strategic
Decisions
Scenario
Modeling
Dashboards and
variance reports
Finance Financial
Early Finance Consolidation and
Applications 2.0 Iterations
Applications
Budgets,
Aggregation and
version control
1st generation 2nd generation 3rd generation
Slide 10
© Host Analytics, Inc. 2010 Company Confidential

11. Evolution of Financial Applications
Functional/
Operational
Fact-Based Decision
Decisions Profit
Making Support
Improvements
Strategic
Decisions
Scenario
Modeling
Dashboards and
Traditional Finance
variance reports
Process
Applications
5 Improvements
Finance Financial
Early Finance Consolidation and
Applications 2.0 Iterations
Applications
Budgets,
Aggregation and
version control
1st generation 2nd generation 3rd generation
Slide 11
© Host Analytics, Inc. 2010 Company Confidential

12. Agenda
• Requirements
• The evolution of financial applications
• Host Analytics overview
• The Host Analytics CPM Suite Demonstration
• Q&A
Slide 12
© Host Analytics, Inc. 2010 Company Confidential

13. Host Analytics at a Glance
Our Solution Our Customers
• Integrated CPM Suite
– Budgeting
– Consolidations
– Reporting
– SEC Compliance
• SaaS Delivery Model
– Low TCO Fast ROI
• World class support and
services
Slide 13
© Host Analytics, Inc. 2010 Company Confidential

14. Host Analytics CPM solution
Executive Report Manager
Dashboards & Scorecards
Reporting
Excel, Ad-hoc, Financial & Operational
Budgeting & Planning Consolidation
Host Analytics Budget
Host Analytics Revenue Planning Host Analytics Consolidator
Revenue Workforce Capital
Host Analytics Workforce Planning External
Close Process
Planning Planning Planning Reporting
Data
RDBMS Excel ERP Other CRM
Warehouse
Slide 14
© Host Analytics, Inc. 2010 Company Confidential

15. Why Host Analytics
• SaaS offering
• Advanced modeling
• Predictable costs
• Ease of use
• Integrated solution
Slide 15
© Host Analytics, Inc. 2010 Company Confidential

16. The SaaS Difference
Jeff Kaplan
• Host Analytics manages all install, THINKstrategies
updates &upgrades to
infrastructure (hardware &
software) 31%
of all software projects are
• Rapid access to new functionality canceled before they are
completed
• Redundancy in data centers
• SAS 70 type II compliance 52.7%
• Predictable costs of all projects cost 190% of
the estimate
– Rapid fixed bid implementation
– Predictable price per user fees
–
–
All infrastructure costs accounted for
No hidden costs
100%
of Host Analytics projects
• Lower TCO: faster ROI have been delivered on
budget
Slide 16
© Host Analytics, Inc. 2010 Company Confidential

17. SaaS and Security
CFOs need to understand most
security and access fears about
web-based applications are not
only out of date, but prevent
them from realizing the sharing
and innovation advantages
SaaS CPM companies can not only
web applications deliver.
keep data safer than it is in most
corporate datacenters, but they also
build on basic functionality with web-
based improvements, such as
benchmark data, frequent updates
Neil Chandler, supporting legislation or other
Research Director at environmental changes, and more
Gartner flexible pricing options.
Slide 17
© Host Analytics, Inc. 2010 Company Confidential

18. Advanced Modeling
Centralized
Types Inputs Outputs
Database
Top down
…Strategic
• Effect of • Revenues
external drivers
• Opening new • Costs
facilities • Projects
Middle out • New product
introductions • Initiatives
…Management
• Eliminating • Capital
products, plants
and branches • Workforce
• Outsourcing • Scenario analysis
production
Bottom up
…Functional
Slide 18
© Host Analytics, Inc. 2010 Company Confidential

19. Ease-of-use
User Front End Central Database Reporting
• No scripting • No version issues • Advanced drill down &
• Familiar interface/formulas • Workflow control analysis-Hierarchies,
• Smart templates • Eliminates issues with dimensions &transactions
• Faster adoption & ROI Excel solutions • Integrated reporting
Slide 19
© Host Analytics, Inc. 2010 Company Confidential

20. Integrated CPM Solution
Financial Budgeting and
Consolidation Planning
Discretionary
Initiatives
Financial books Presentation
with XBRL quality graphics
Ad hoc reports
with drill down
Slide 20
© Host Analytics, Inc. 2010 Company Confidential

21. Summary - Lowest TCO & Highest ROI
• Enable decision making with a
financial dimension to it
• Make the right decisions on tough
problems
• Process efficiencies
• Increase adoption though ease of
use
• No software and no hardware
• Truly owned by finance
Slide 21
© Host Analytics, Inc. 2010 Company Confidential

22. Customers of All Sizes, All Industries
Slide 22
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23. Collaboration with On-Line Community
• Looking to meet your
colleagues?
• Have a question or need
help?
• Interested in learning
Best Practices in:
– Finance
– Product Use
– Industry
• Social media, Web 2.0
technologies
Slide 23
© Host Analytics, Inc. 2010 Company Confidential

24. What can happen if you get this right…
Source Aberdeen Group 2010 --- No of Respondents 159
Slide 24
© Host Analytics, Inc. 2010 Company Confidential

25. Market Presence
Slide 25
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26. SaaS In the News
• “BPM is now available to any organization – using the Internet..
Accordingly, innumerable Software-as-a-service (SaaS) vendors have
emerged, offering less expensive solutions that are relatively easy to
buy and implement”
Howard Dresner Industry Analyst, Business Performance Management
• “Business users in midsize and large organizations are becoming
increasingly frustrated with the long deployment cycles, high costs,
complicated upgrade processes and IT infrastructure demanded by
traditional CPM applications.”
Neil Chandler, Gartner Group
• “Analysts claim that by 2010, 30% of new software will be delivered via
an SAAS model. For many companies large and small, SAAS is the best
way to roll out new technology”
Computerworld
Slide 26
© Host Analytics, Inc. 2010 Company Confidential

27. Red Roof Inn
“The most important need was Challenges
“what-if” modeling.
Juggling 160 megabyte excel  Operational complexity
documents was not easy to do.  Needed driver based scenario models
Budgeting and planning is not  Modeling flexibility
really our day job. Our day job is Solution
really making money for the  Rolling forecasts
company where we can. For us
to get back to that, that is where  Implemented driver based labor cost models
it really shows the payoff.”  Location P&L’s
Results
Shawn Anderson, Manager
 Saved $150,000 in implementation
of Financial Planning and
Analysis  Saved $50,000 in maintenance and support
 Saved $40,000 in annual finance overhead
 Implemented in 2 months
Slide 27
© Host Analytics, Inc. 2010 Company Confidential

28. Thule
“Before, we were lucky just to Challenges
get the numbers. With Host  Late and inconsistent excel data
Analytics we get the numbers  Long, long meetings
and the whole story.”  Adjustments mid-year very hard
“Budget meetings are now  Sales forecasting accuracy
about the business, not about Solution
the integrity of information.”
 A single source of consistent data
 Budgeting now takes half the time
- Mark Cohen, Vice  What-if scenarios and ad-hoc reporting
President of Finance and
IT, Thule Vehicle  12 month rolling forecasts
Accessories North America Results
 Confidence in their data
 Meetings are dedicated to decision-making
 Self service reporting
 Finance understands the model behind the
numbers
 No involvement from in-house IT staff
Slide 28
© Host Analytics, Inc. 2010 Company Confidential

29. Bama Industries
“Instead of having to rely on Challenges
a gut feeling, we have real  Abandoned aging tool with no GL integration
data. It is reassuring to see  No capability for timely updates during the year
down to a dollar the impact  No rolling forecasts
that a decision would make”
Solution
- Kimberly Joyce  Easy access to detailed accounting data
Controller and  Intuitive user interface
director of finance,  Managers continually look 12 months ahead
Bama  Data-driven what-if scenarios
Results
 Able to explore all their possible options for growth
 Planners have confidence in their decision-making
 Decisions backed up by accurate timely data
 Accounting and Sales collaborate
 Relieved IT of support and maintenance
Slide 29
© Host Analytics, Inc. 2010 Company Confidential

30. Security & Compliance and the Private Cloud
• Facilities & Operations • Technical Controls
– SAS70 II Primary Datacenter – Annual third-party security
– SAS70 II Backup Datacenter review and audits
– Full N+1 redundancy on all – Managed intrusion detection &
systems for maximum prevention
availability – Annual secure code reviews
– 24/7/365 onsite + on call – Quarterly vulnerability scanning
teams – Quarterly network penetration
• Data Security testing
– Hourly data backup
– Stored backups 228-bit
encrypted for protection
– Secure offsite backup for
continuity planning
Slide 30
© Host Analytics, Inc. 2010 Company Confidential

31. Support
• Our mission is to have 100% referencable customers by providing
World class support and infrastructure
Severity Definition Maximum Initial Maximum Service Hours
Feedback time resolution time
Critical Incident – High business impact; Large part of 1 hour 6 hours 24x7 for Premium
the Application Service inoperable; Multiple End 15x5 for Standard
Users affected.
Major Incident – Medium business impact; Loss of 4 hours 24 hours 15x5
efficiency in the business operation.
Minor Incident – Little business impact; Single End 8 hours 48 hours 8x5
User or small number of End Users affected.
RFI Service Request – Request for information; 2 days 1 week 8x5
Possible business impact; Information needed
for normal operations.
• Proactive monitoring
• Actual results
Slide 31
© Host Analytics, Inc. 2010 Company Confidential

32. Uptime & Performance and the Private Cloud
• Application Performance If we fail to meet our SLA for any
– Transaction time monitoring month we will make available a
– Page build time refund equal to 100% of one
– Budget template load time months subscription fee.
– Report query execution time
– Active alerting for performance
incidents
• Support Performance Transparency
– We will publish monthly reporting on 100.0%
– Number of support requests 99.8%
– Time to respond to support request 99.6%
– Time to resolve support request 99.4%
– Performance against SLA commitments 99.2%
– 99.5% application availability guarantee 99.0%
• > 99.99% actual performance 2006 2007 2008 2009
Slide 32
© Host Analytics, Inc. 2010 Company Confidential

33. How can SaaS help?
Slide 33
© Host Analytics, Inc. 2010 Company Confidential