Twelve reasons to avoid hourly billing.

1. 12 Truths about Time
Matthew Homann
www . LexThink . com
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2. The case against the
billable hour.
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3. Your clients don’t want
to buy time from you.
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4. Ask them what they
buy from you. If it isn’t
time, stop selling it.
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5. Your time is irrelevant
to your clients.
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6. The only time they care
about is their own.
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7. Time is elusive.
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8. You know how
much you have, but
you don’t always
know where you’ve
put it.
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9. You can’t compete
on time.
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10. It’s the only thing you and
your competitors possess
in equal measure.
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11. Time punishes talent.
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12. A firm’s most valuable
employees are the ones
who take the longest to
do their work.
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13. Free time never is.
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14. When you charge
for your time, you’ve
now put a price on
every single minute
of your day.
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15. Your time is wrong
most of the time.
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16. If you don’t believe
your time is 100%
accurate, why should
your clients?
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17. Time costs you money.
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18. Time doesn’t pay
your salary, but it
limits it.
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19. Time is expensive
to keep.
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20. The cost of keeping
time is your biggest
monthly expense.
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21. Time hates experts.
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22. Your flash of brilliant
inspiration cost your
client less than the
time you spent telling
them about it.
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23. Dishonesty comes
with time.
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24. If you can’t take a long
time to do something,
it isn’t worth doing.
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25. You don’t own your
own time.
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26. Once you start selling
time, it no longer
belongs to you.
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27. Matthew Homann is the founder of LexThink
and the author of the [non]billable hour blog.
He helps lawyers and law firms find
innovative ways to serve clients better and
make more money.
You can reach him at Matt @ LexThink.com
or follow him on Twitter @MattHomann.
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