Non-Profits vs. For-Profits in the Game of Social Media, Blogs, and Online Media Tools Presented By: Michelle Schmude and Scott Weiland Track: Marketing Session Format: Panel Discussion Description: Social media, blogs, and other online media can be utilized by organizations to introduce a new product or service, build name recognition and loyalty among key constituencies, or drive traffic to a website so the customer can locate more information or even buy the product. The communication strategies that support these initiatives vary greatly by organization. In addition, some companies have large budgets to support these initiatives whereas others do not. Therefore, your communications plan for your social media, blogging, and use of online media should be customized for your organization; it shouldn’t be a one-size-fits-all approach for these important communication vehicles. This session will discuss the similarities and differences among for-profit and not-for-profit organizations and their use of social media, blogs, and other online media tools. Topics such as budgets, how social media, blogs, and other online media complete the communication plan, keeping up with the changing communications landscape, and suggestions for how your company can use social media, blogs, and other online media will be addressed by a panel of experts.

1. Non-Profits vs. For-Profits
in the Game of
Social Media, Blogs, and Online Media
Tools
Michelle Schmude & Scott Weiland
October 5, 2013

2. Retrieved from
http://orangutanmarketing.c
om/wp-
content/uploads/2012/12/so
cial-media-logos.png
What social media
vehicles are you
using to promote
your organization?

3. Agenda
• Social media usage
• Social media strategic
plan
• Social media policies
• Roles of social media
managers
• Outsourcing
Retrieved from
http://entreprenista.com/wp-
content/uploads/2012/11/soci
al-media-logos.jpg

4. Social media strategic plans
• University of Cincinnati’s social media plan
Retrieved from http://www.saydotcom.com/images/social-network-graphics.jpg

5. Social media policies
• Coke’s social media policies
• American Cancer Society
social media policies
Retrieved from http://bryankramer.com/wp-content/uploads/2013/03/listen-300x300.png

6. Social Media Manager
Retrieved from http://socialmediamagic.com/blog/images/SMM_bg2.png

7. Social Media Manager
Retrieved from http://phylliskhare.com/wp-content/uploads/2012/07/SMMS_Logo.jpg

8. Social Media Manager
• What do they do?
• What analytics do they use?
• Why outsource?
Retrieved from
http://golfsocialmarketing.com/2011/04/17/best-
practices-in-social-media-outsourcing/

9. Thank You!