2. Company Values Timberland has always had a strong belief in community service Created a Corporate Social Responsibility Program Driven by four core values – Humanity, Humility, Integrity and Excellence
3. Company Values Have created partnerships with City Year and other environmental and outdoor organizations These programs help hundreds of thousands of people all over the world
4. Company Values Have been critiqued for its heavy investments into community programs in tough economies Swartz and Timberland have always stood behind these programs Coincides with their mission statement and company values
5. Mission Statement “Our mission is to equip people to make a difference in their world. We do this by creating outstanding products and by trying to make a difference in the communities where we live and work.”
6. Value in the Company Service is ingrained in the company “When you come to work in the morning, don’t leave your values at the door”
7. It’s a Recruiting Tool Volunteerism in workplace attracts employees People want to feel good about where they work
8. It Benefits the Company Community service builds a strong and engaged workforce It instills a sense of community and value in work relationships
9. Messages and Recommendations Use internal communication tools to educate and train employees Recommendation: Communication focused towards value and benefits of volunteerism for employees
10. Community Service & Consumers GREEN community service represents a commitment to the outdoor community Brand awareness Scaling back community service efforts would be inconsistent with the company’s values
11. Recommended Communication Demonstrate commitment to CSR Interactive communication helps build customer relationships Create engaging, interactive messages that will resonate with consumers “Recycle your boots” “Plant a virtual tree”
12. Bottom Line: ROI Above all else, stockholders care about what’s good for business A company that people want to work for and buy from = success Personalization makes sense
