1. 7
RULES
FOR writing blog posts
MICHAEL HYATT
ThatgetRead andShared

2. michaelhyatt.com/smmw2014
#smmw14
@MichaelHyatt

6. 7
RULES

7. 1Focus on the reader.

8. WII-FM

12. DEMOGRAPHIC DATA
Gender | Age | Education | Marital
Status | Children | Occupation |
Income | Location

13. Psychographic DATA
Habits | Frustrations | Aspirations

15. ☐ Create an Audience Survey and ask
your current readers or clients to
participate.
☐ Collect responses for a week or two
and then summarize your insights in a
blog post.
Action Items

16. 2Speak in your authentic voice.

18. BS METER

19. T H E S A G E

20. T H E S H E R P A

21. THE struggler

22. ☐ Decide which of these roles is most
authentic to who you are and begin
writing more intentionally with this
voice.
Action Items

23. 3Create a powerful headline.

26. copyblogger.com/magnetic-headlines

29. TheNumberedSequenceHeadline

30. 5ReasonsWhyYouShouldTakeaNapEveryDay

31. 12WaystoGetMoreTwitterFollowers

32. The7BenefitsofKeepingaDailyJournal

33. TheProvocativeQuestionHeadline

34. WhatIstheInternetDoingtoOurBrains?

35. HowDoYouKill11MillionPeople?

36. ShouldYouHireSomeonetoProofreadYourBlogPosts?

37. TheHow-ToHeadline

38. HowtoLaunchaSelf-HostedBlogin20MinutesorLess

39. HowtoOrganizeEvernoteforMaximumEfficiency

40. HowtoBecomeaMorningPerson

41. ☐ Buy and read Ray Edwards’ book,
Writing Riches.
☐ Buy and read David Garfinkel’s book,
Advertising Headlines That Make Your
Rich.
☐ Write at least three headlines for every
new blog post.
Action Items

42. 4Include a relevant photo.

50. Cliché

54. ☐ Start including a compelling photo
with every post.
Action Items

55. 5Lead with a personal story

59. Mineyourexperience.

61. Bevulnerable.

63. Oftenthethingyouaretryingtohideis
thethingthatwouldgiveyouthebiggest
breakthrough—ifyouwouldshareit.

64. Distillaprinciple.

66. ☐ Start keeping a journal.
Action Items

67. 6Write scannable copy.

73. ☐ When you finish writing your post,
go back and add subheads,
bullets, and/or numbers.
☐ Break up compound sentences
and long paragraphs.
Action Items

74. 7Make your posts easy to share.

82. AddThis.com

83. ShareThis.com

84. ☐ Install a social sharing plugin.
Action Item

85. Summary
1. Focusonthereader.
2. Speakinyourauthenticvoice.
3. Createapowerfulheadline.
4. Includearelevantphoto.
5. Leadwithapersonalstory.
6. Writescannablecopy.
7. Makeyourpostseasytoshare.

88. michaelhyatt.com/smmw2014
#smmw14
@MichaelHyatt

89. 7
RULES
FOR writing blog posts
MICHAEL HYATT
ThatgetRead andShared