2. 1)
2)
3)
4)
5)
6)
7)
8)
Masthead: The masthead is the name of the
magazine
Pugs: These are usually placed at the corners of
the page, these can be either price tags or bar
codes
Copy: The copy is the main text on the front cover
Banner: These are pieces of text that is placed on
a coloured background in order for it top stand
out
Strapline:This is usually a phrase or a jingle that is
associated with the brand or magazine in order to
make it recognizable
Lead: These are usually written in bold as it is the
opening paragraph of the magazine
Buzz Words: These are typical words that are used
to get the readers attention such as "Wow”
Puffs: These are colorful words or boxes that
advertise the exclusive features inside
3. 9) House Style: This is the general distinctive design
of the magazine which is unique to that brand
10) Drop Capitals: Larger letters on the opening
sentence of an article
11) Caption: This is a description of an image
12) Headline: This would be the main story in the
magazine
13) Sell Lines: Text on the cover of the magazine that
helps it to sell the magazine to the audience
14) Slogan: This would usually be the motto of the
magazine
15) Anchorage text: This is usually how the text can
communicate what the meaning of an image is or
vice versa
