Forget your portfolio. It's who and what you know that matters
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Forget your portfolio. It's who and what you know that matters. A presentation by Michael Aron to college seniors studying graphic and interaction design.
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Forget your portfolio. It's who and what you know that matters
- 1. Forget your portfolio. It’s who and what you know that matters. A presentation by Michael Aron to college seniors studying graphic and interaction design.
- 2. Your teachers and classmates are really important. Lou Seymour Herb Me Yasuo Jason Peter Lynda
- 3. Lou, Herb and Seymour were classmates at Cooper Union. Lou Seymour Herb
- 4. They became design legends and hired each other in different ways. Lou Herb Seymour
- 5. They also were great teachers. on Yasuo Herb Lou Me Seymour da Peter
- 6. They hired us after school. Herb Me Lynda Jason Lou Yasuo Seymour Peter
- 7. At night, I freelanced for Lou. Herb Lynda Jason Lou Yasuo Me Seymour Peter
- 8. We played musical chairs a bit. Herb Seymour Lynda Jason Me Lou Yasuo Peter Inc.
- 9. We played musical chairs a bit. Herb Seymour Me Lou Yasuo Lynda Peter Inc. Jason Inc.
- 10. Eventually, we all started our own firms. Yasuo Lynda Me Jason Peter Inc. Inc. Inc. Inc. Inc.
- 11. Jason and I merged our companies. We had 14 employees. Yasuo Lynda Peter Inc. Inc. Inc. Me & Jason Inc.
- 12. Yasuo became one of our biggest clients. Lynda and Peter were our biggest competitors. Lynda Peter Inc. Inc. Yasuo Inc. Me & Jason Inc.
- 13. After 10 years, I left Jason and joined Peter’s firm. Lynda Me & Peter Inc. Inc.
- 14. After 9 years, I left Peter to join Lynda’s firm—where I am today. Lynda & Me Inc.
- 15. So look around the room and figure out who will be your next boss! Lou Seymour Herb Me Yasuo Jason Peter Lynda
- 16. Your Craft: head can Painting Drawing Color theory hold Typography Art history Design a Photography Design Perspective lot... Calligraphy Film Sculpture Printmaking Storytelling
- 17. Disciplines: Editorial Advertising Fashion Wayfinding Corporate Packaging Exhibit Identity Illustration Experience design Motion design
- 18. My early tools: Haber rule Typositor Lazy Lucy Gouache Ruling pen French curves Proportion wheel Rapidograph Rubber cement Waxer
- 19. Vendors & collaborators: Writers Illustrators Photographers Reps Printers Signmakers Retouchers Programmers Architects Interior designers
- 20. Operations: Bookkeeping Invoicing Payroll Estimating Tax Profit & loss Rent Word Excel Powerpoint SalesForce QuickBooks Constant Contact Survey Monkey
- 21. Basic software: InDesign Illustrator Photoshop Bridge Dreamweaver Flash Deltagraph MacOS AutoCAD iMovie iDVD iPhoto FontBook Suitcase FontExplorer Keynote Pages GarageBand Acrobat
- 22. Advanced stuff: FinalCutPro Premiere Avid After Effects CSS3 Javascript Php JQuery Drupal Wordpress Joomla Typekit HTML5 iOS SDK iBook Author Balsamiq Media Queries
- 23. Lucrative mumbo jumbo: Consulting Business Intelligence Databases Analytics Simplification List management Training Service design: Value propositions Personas Journey maps Service Prototyping
- 24. If you get it right, you’ll be fishing in Italy when you retire. Michael Aron arondesign.com