A Residential and Commercial Holistic Marketing and Sales Solution based in Atlanta, Georgia

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Builder/Developer Services

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Top Large Team
Ara Top Producer
Top Producing Coldwell Banker
Large Team In Atlanta

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After working with The Barsky Group over the past year, they have
demonstrated an abundance of capability in four core areas that we need to
have: 1. Sales Analysis and Market Data 2. Turn-key Marketing 3. Sales
Techniques and Performance 4. Exceptional knowledge of construction and
contracts for production homebuilding. In addition, they bring an advisory
approach to us as opposed to us having to advise the sales team, which has
been our situation in the past.
- C E O - C I T Y S C A P E V E N T U R E S
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Contents
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Introduction to The Barsky Group 1
Meet the Team 2
Builder/Developer Services Scope 3
Coldwell Banker Reach 4
Brand Marketing 5
Online Presence and Social Media Impact 6
Global Luxury Expertise 7
Clients and Projects-Past and Present 8
Client Testimonials 9
Press 10
Contact Us 11

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What We Do…
The Barsky Group represents the Builder and Developer Services component of Atlanta’s powerful
Coldwell Banker Residential Brokerage team. Acknowledged as Coldwell Banker’s Georgia new
construction and development experts, The Barsky Group provides guidance, partnership, resources
and new construction expertise to our builder clients, buyers and sellers, as well as to the 11 separate
Atlanta Coldwell Banker offices and over 900 individual Metro-Atlanta based agents. Worldwide, the
Coldwell Banker network spans six continents with 3,000 offices and nearly 85,000 sales associates.
Every day, Coldwell Banker Residential Brokerage properties are exposed to 16 million buyers on more
than 900 high-traffic websites. In 2017, Coldwell Banker generated over $242.6B in U.S. real estate
sales volume. In 2019, REAL Trends ranked Coldwell Banker/NRT the #1 residential real estate
brokerage in the U.S. for the 22nd year in a row. It’s an honor we’ve achieved by focusing on
exceptional customer service and consistently putting our clients’ evolving real estate needs first.
The Barsky Group is a team of highly-skilled licensed agents with vast experience with new
construction, builder development and builder services. We provide our clients with a suite of
services and expertise that helps them maximize efficiency, marketability and profitability.

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Meet the Team

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Michael Barsky
Michael truly believes that real estate is in his blood as his grandparents owned and managed
rental properties and his father developed townhome and apartment communities in and around
Philadelphia. He received his undergraduate degree in Architecture from Washington University in
St. Louis and has an MBA from Drexel University. Before transitioning to the sales side of real
estate in the mid ’90’s, Michael worked in architecture offices and served as a project manager for
several townhome and single family communities.
With this impressive beginning, Michael now brings over 30 years of new construction experience
as Associate Broker and Leader of The Barsky Group. Michael has managed new construction sales
and marketing for multiple highly respected builders-including John Wieland Homes and
Neighborhoods, Sharp Residential, Arthur Rutenberg, Toll Brothers and more. Having negotiated
and completed well over a thousand home contracts, including over 700 pre-sale contracts in
multiple price points, Michael has a level of institutional knowledge in new construction that is
difficult to match. Michael’s broad scope of experience ensures that every builder/developer client
is truly partnered with a seasoned and focused sales and marketing master that continually delivers
exceptional results.

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Trish Hauser
A long time resident of the North Fulton area, Trish and her family have been proud
to call Atlanta home since 1974. She attended Georgia State University, spent over
10 years helping run a residential remodeling company, and had a successful career
spanning over 25 years as an Actor, Runway and Print Model before segueing into
the Real Estate Industry.
As a Principal Partner of the Barsky Group, Trish and Michael joined Coldwell
Banker Residential Brokerage in 2017. During Trish’s successful general brokerage
career she has represented and worked closely with several high-end luxury custom
home builders in Atlanta. This experience has allowed Trish to become both the
Barsky Group’s Luxury Property Leader and a New Construction Specialist, with
knowledge and expertise in lot selection, land acquisition, interior design,
customizing floor plans, builder services and support that she provides to each of
her clients.

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Daniel Burns
After enjoying a successful career in the corporate world, Daniel has brought his passion
for serving others, developing business and generating sales to The Barsky Group as a
Principal Partner.
With a BS in Banking and Finance from Mississippi State University, Daniel has led the
strategic development and planning components of multiple business units at both the
Director and Vice President levels and has directly managed organizations delivering
over $320M in annual revenues. A noted expert in his field, Daniel has taught strategic
planning to organizations such as Goodwill International Industries, LVMH-Moet
Hennessy Louis Vuitton, Scrubs and Beyond and Hot Topic. During Daniel’s 26 year
career in corporate executive management he has developed business strategy with a
world-wide scope and negotiated sales and operations contracts worth over a billion
dollars. Daniel has successfully leveraged this background with The Barsky Group,
providing planning, operational development and oversight to the team as well as
representing and fulfilling the Real Estate needs of his clients.

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Rhonda Morgan
Managing Broker: A passion for real estate properties, negotiation, and consultation, Rhonda
Morgan has provided premier realtor service in the Metro Atlanta area for almost 20 years. As a
Realtor, Rhonda specializes in making the home selling experience as pleasant and painless as
possible, while negotiating the highest sales price in the shortest time possible. For prospective
homebuyers, Rhonda functions as an advisor, negotiator, designer, visionary, and so much more.
It is her joy to provides hands-on partnership throughout the home buying process, walking
alongside her clients from start to finish.
Selling, purchasing, or constructing a home can be both exhilarating and laborious process all at
the same time, but Rhonda provides the top-notch service, care, professional experience, and
attention to detail, that has brought comfort and relief to over a hundred clients over the
decades.
In November of 2019, Rhonda was announced as the Managing Broker of Coldwell Banker
Residential Brokerage’s office in Alpharetta, GA. Known as Coldwell Banker’s flagship office in
the metro Atlanta area, she oversees 115 individual Realtors producing nearly 700 transactions a
year along with providing partnership and support to Coldwell Banker’s The Barsky Group.

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The Barsky Group
Stephanie Dessources is a top-producing, award
winning agent. Stephanie studied at The Art
Institute of Atlanta and is the newest member of
our team. With her experience in marketing and
advertising, community knowledge and love for
helping people fulfill their dreams, Stephanie
gives home sellers and buyers and exceptional
competitive edge. She’s known and respected for
her integrity, professionalism and personalized
service.
Stephanie Paschall-Stephanie combines her background in
operations management, urban studies, customer service,
real estate knowledge and new construction experience to
provide her clients with professional and customized
service. Her keen ability to listen and understand the wants
and needs of her clients assures them that she is
committed to helping them accomplish their
homeownership goals. As a top producing Realtor with the
Barsky Group, she has helped many people find the right
home in communities all over metro Atlanta. Her clients
value her professionalism, industry knowledge and
excellent communication skills.

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The Barsky Group
Carly Zugel-A graduate of the University of
Georgia at Athens, Carly caters to buyers, sellers,
investors and home builders throughout Metro
Atlanta. Carly worked her way into the
homebuilding industry by working at Pulte
Group’s corporate headquarters in Buckhead.
Her passion for home design and the real estate
industry led her to The Barsky Group, where her
enthusiasm for all Atlanta has to offer has found
a home!
David Brown-David’s dedication and passion for Real
Estate has created a reputation of being a rising star
for Coldwell Banker and The Barsky Group. He
specializes in everything from Condos in Midtown
Atlanta to Luxury Properties of all types. Recognized
as a 2019 Dekalb Board of Realtors Phoenix Award
Winner, David is an expert at helping first time home
buyers navigate the home buying process. A true go-
getter, David was recently recognized as the Top
Gross Commission Agent for the Intown Office in
both February and April 2019.

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Dietrich Logan-As the Barsky Group’s Architect
affiliate, Dietrich has operated his own design firm,
Logan Design Group International, since 2008. Since
then, Dietrich has worked on many high-end
residential estates throughout the Southeast as well
as designing multi-storied commercial structures in
Georgia and Florida. He is currently a member of the
American Institute of Architects. He is also a
registered member of the National Council of
Architecture Registration Boards and is currently a
licensed architect in Georgia, North Carolina, Texas,
Ohio, Alabama, Mississippi and Florida.
Kellie Thornton –Kellie joined Coldwell Banker in
2019 and provides sales support and
administration for The Barsky Group. Licensed
since 2016, Kellie was previously the Senior
Manager of Atlanta Properties & Design. Kellie
brings over 20 years of Marketing, Office
Administration and Account Management
experience to The Barsky Group and Coldwell
Banker.
Paula Collins-Paula joined Coldwell Banker in
2018 and provides sales support and
administration for The Barsky Group. Paula
entered the Real Estate Industry after spending
time in the corporate world with Enterprise Rent a
Car/Fleet Services and teaching K-8 grades in
Fulton County.
The Barsky Group

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Our
Expertise

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Our Expertise
Strategic Planning and Consulting: Our team has deep business analysis and strategy experience. We can assist your organization
in the formulation of long term strategies and tactics that can help you achieve success.
Holistic Data Analytics: We can provide multiple analysis including regression, absorption and feasibility studies that will inform
and support recommendations for a development plan that will contain suggestions for ideal size layout, unit mix and appropriate
site configurations.
Pro-forma Analysis: We can partner with you to provide assistance in reviewing your pro-forma to ascertain its alignment with
current market conditions, affordability factors and predictive demographics.
Predictive Analytics: Understanding who and where your buyers are is key to your project’s ultimate success. We can provide the
data you need to understand and predict buyer profiles, market demographics and your potential buyer’s propensity to move.
Land Acquisition: For the fulfillment of your strategy, we are well-versed in site assessment, horizontal development analysis and
large tract acquisition that provides you a cost basis for a profitable development.
Architecture, Floor Plan and Interior Specifications Review and Recommendations: Our years of new construction experience and
awareness of current market trends provides you with a unique partner perspective providing detailed feedback and advice for
your designs, floor plans and interior specifications.
Sales and Marketing Strategy Development: For each project, we provide a holistic sales and marketing plan that includes message
development and positioning, press and social media campaigns and the extensive power of Coldwell Banker’s Branding.
Sales and Marketing Project Management: Whether it is pre-sale expertise, dynamic sales team creation, critical path sales training,
phased releases and inventory control or oversight and execution of the sales process from point of sale to contract closing, we
can do it all.
Pre-Sales:
Point of Sale to Contract Close Oversight:
Sales Reporting:

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Data Analytics
And Pro-forma
Analysis
We can provide multiple analysis
including regression, absorption and
feasibility studies that will inform and
support recommendations for a
development plan that will contain
suggestions for ideal size layout, unit
mix and appropriate site
configurations.
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Predictive
Analytics
Understanding who and where your
buyers are is key to your project’s
ultimate success. We can provide the
data you need to understand and
predict buyer profiles, market
demographics and your potential
buyer’s propensity to move.
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To date, The Barsky Group has collectively sold over 800 pre-sale
homes in 24 subdivisions and master planned communities along
with scattered lots.
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Pre-Sale Experts
Pre-sales are daunting, complex and difficult for most brokers that are
typically accustomed to selling resale product and existing inventory. This is
where The Barsky Group delivers results. We are pre-sale experts, as
evidenced by:
We’ve pre-sold all home types, from flats and townhomes to single
family and luxury custom homes.
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We’ve perfected the process and guide the journey through our
extensive architectural experience and project management
expertise.
03
We bring Buyers! From our extensive network of past clients and
our reputation as a New Construction resource, we meet new
Buyers all the time.
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Our
Reach

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Our Reach

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Our Reach

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Local Reach

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Brand
Marketing

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Marketing

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Marketing
Collateral Package Options
❑ Postcards, Mailers and Email Blasts
❑ Flyers
❑ Brochures
❑ Development Packets
❑ Professional Photography
❑ Matterport 3D
❑ Drone Video
On-Site Activity
❑ Sales Center Set-up and Manning
❑ On-site events
❑ Caravans and Open Houses
Promotional Activity
❑ Social Media Campaigns
❑ Press Releases
❑ Podcasts and Blogs
❑ Print Campaigns

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Online and Social Media

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Online Presence

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Social Media

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Global Luxury
Expertise

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Luxury Experts

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Print

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Bespoke Service

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Clients and
Partners- Past and
Present

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Builder Partners

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Testimonials
“Smart Real Estate Data has seen, firsthand, the value The Barsky Group brings to their clients. Their
knowledgeable and genuine team is dedicated to providing an end-to-end service that guides a project to
completion while being a reassuring and supportive resource every step of the way.”
-Partner-Smart RE Data
“Michael is the consummate real estate professional. I’ve had multiple buying and selling transactions over an
entire decade with Michael and can’t endorse him strongly enough. You won’t find another broker who has
his level of understanding and experience in new home construction and sales.”
-Buyer and Seller
“Daniel was awesome. First, it was a joy working with him. He was very personable, has a great sense of
humor, patient, always responded immediately upon receiving texts or calls. He was very knowledgeable in all
aspects, honest and reliable and looks out for his client’s best interests. He is highly skilled in his area and a
great negotiator.”
-Buyer
“Katie sold my home in 3 days. She then helped me buy a Townhome on a short sale. The short sale was done
in record time. She knows her stuff. Katie will go the extra mile for you to get the job done.”
-Buyer

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Press

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Press Initiatives
We can provide multiple analysis including regression, absorption and feasibility studies that will inform and support recommendations
for a development plan that will contain suggestions for ideal size layout, unit mix and appropriate site configurations.

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Michael Barsky: (678) 522-0954
michael@thebarskygroup.com
Contact Us
Trish Hauser: (770) 841-0234
trish@thebarskygroup.com
Daniel Burns: (480) 414-8133
daniel@thebarskygroup.com
thebarskygroup.com