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5 Essential Non-Marketing
   Books For Marketers
The Slight Edge by Jeff
         Olsen
"This brilliant little book is
really about self development.
And it's really a success guide
that lets you take all the other
wonderful information in the
world and make it work for
you in a positive way.

It is in my opinion the best
$10 you could spend on your
success as a marketer or
anything else for that matter."

- Flyn Penoyer
Visual Thesaurus: A Quick-Flip
Brainstorming Tool For Graphic
  Designers by Chris Goveia
"One I enjoy using is:
"Visual Thesaurus: A
Quick-Flip Brainstorming
Tool for Graphic
Designers." Due to the
visual element (I am NOT a
graphics designer..), I
often come up with great
ideas using the pictures as
a bridge to a new
metaphor or concept."

- Andrea Dale
The Tipping Point by
    Malcolm Gladwell
"It will definitely be "The Tipping
Point" by Malcolm Gladwell. He
wrote this book years before we
got familiar with Facebook and
Twitter and yet there's so many
take-aways on how things
spread or amplified by humans
in a social context.

It does not mention the word
"online marketing", but I found a
lot of inspiration for that when
reading the book."

- Joakim Ditlev
The Art Of War by Sun
          Tzu

"Simply put even a Cliff
Notes' version could give
some basic tools for
success."

- Paul Garcia
Silvio Berlusconi: Television, Power and
                 Patrimony
              by Paul Ginsborg

"The narrative is essentially a giant
guide on what to-do and what not
to-do when building a brand. For
Berlusconi, he is the brand. He's
grandiose, simpatico, but also shady
and not universally trusted. BUT he's
smart. He takes advantage when
advantages are visible, and, not only
is he the brand, he's created
successful and globally recognized
brands as well (AC Milan, Forza
Italia, Canale 5, Italia 1, etc.). Also,
like the shadiest of shady, he never
leaves a trail behind him - well,
until recently."

- Naomi Dyer
For More Please Visit:
http://www.michaelbmaine.com

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5 Essential Non-Marketing Books For Marketers

  • 1. 5 Essential Non-Marketing Books For Marketers
  • 2. The Slight Edge by Jeff Olsen "This brilliant little book is really about self development. And it's really a success guide that lets you take all the other wonderful information in the world and make it work for you in a positive way. It is in my opinion the best $10 you could spend on your success as a marketer or anything else for that matter." - Flyn Penoyer
  • 3. Visual Thesaurus: A Quick-Flip Brainstorming Tool For Graphic Designers by Chris Goveia "One I enjoy using is: "Visual Thesaurus: A Quick-Flip Brainstorming Tool for Graphic Designers." Due to the visual element (I am NOT a graphics designer..), I often come up with great ideas using the pictures as a bridge to a new metaphor or concept." - Andrea Dale
  • 4. The Tipping Point by Malcolm Gladwell "It will definitely be "The Tipping Point" by Malcolm Gladwell. He wrote this book years before we got familiar with Facebook and Twitter and yet there's so many take-aways on how things spread or amplified by humans in a social context. It does not mention the word "online marketing", but I found a lot of inspiration for that when reading the book." - Joakim Ditlev
  • 5. The Art Of War by Sun Tzu "Simply put even a Cliff Notes' version could give some basic tools for success." - Paul Garcia
  • 6. Silvio Berlusconi: Television, Power and Patrimony by Paul Ginsborg "The narrative is essentially a giant guide on what to-do and what not to-do when building a brand. For Berlusconi, he is the brand. He's grandiose, simpatico, but also shady and not universally trusted. BUT he's smart. He takes advantage when advantages are visible, and, not only is he the brand, he's created successful and globally recognized brands as well (AC Milan, Forza Italia, Canale 5, Italia 1, etc.). Also, like the shadiest of shady, he never leaves a trail behind him - well, until recently." - Naomi Dyer
  • 7. For More Please Visit: http://www.michaelbmaine.com

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