1. Video, TV and beyond
iStrategy, Sydney, 2013
David Habben
Chief Media Strategist – APJ
Wednesday April 17th, 2013

2. ©2013 AKAMAI | FASTER FORWARDTM
The world’s largest on-demand, distributed computing platform
delivers all forms of web content and applications
The Akamai Intelligent Platform
Typical daily traffic:
More than 10 trillion requests
served
Delivering over 10 terabits/second
15-30% of all daily web traffic
The Akamai Intelligent Platform:
120,000
+
Servers
2,000+
Locations
80+
Countries
1,000+
Networks
700+
Cities

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Akamai Now
Gomez Real User Monitoring

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Agenda
Who cares how fast the internet is?
The web, what we really have
What is the problem?
How much do we need?
But what about mobile?
So how to make money?
Some final thoughts

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Who cares how fast the internet is - Web
Gomez Real User Monitoring

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Who cares how fast the internet is - Web

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Who cares how fast the internet is - Video
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Smooth Play Resolution Video Size Start Time
2009
2010
% of US Video Users Calling Respective Factor ‘Important’ or ‘Very Important”
Source: IDC Feb 2010

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Who cares how fast the internet is - Video

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Agenda
Who cares how fast the internet is?
The web, what we really have
What is the problem?
How much do we need?
But what about mobile?
So how to make money?
Some final thoughts

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What do we really have?
David’s home internet
www.speedtest.net
Monday April 15th, 2013 1.14pm

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What do we really have?
Sydney 26.96s
Melbourne 25.01s
Size 3.03MB
Transfer Rate 111Kbps
http://www.istrategyconference.com/events/sydney-13
April 15 2013, 1.37pm
Sydney 2.6s
Melbourne 3.7s
Size 67K
Transfer Rate 25.7Kbps
www.faceook.com
April 15 2013, 1.37pm

12. ©2013 AKAMAI | FASTER FORWARDTM
Agenda
Who cares how fast the internet is?
The web, what we really have
What is the problem?
How much do we need?
But what about mobile?
So how to make money?
Some final thoughts

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Why is it so slow

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POWERING A BETTER
Economics
Web Content
Web Users
$
Internet Infrastructure
50X
10,000Tbps
50X
20X20X
6X
500Tbps
6X
Bottleneck
$$
$$$
$$$
$$$
First Mile
Tier 1 ISPs
Local ISPs
Last Mile
Middle
Mile
Growth

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The effect

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What does Akamai deliver?

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Final Thoughts
According to Calix, a global provider of broadband communications access systems and
software, for the fourth quarter of 2011, service providers that delivered broadband
services exclusively over fiber saw their subscriber endpoints
generate over 2.67 times as much downstream traffic as their copper- based
peers, and fiber access subscribers generated over 1.8times more upstream traffic than copper-
based subscribers.
[Source: http://www.calix.com/compassflow_analyzercalix_us_rural_broadband_report_download.html]

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Agenda
Who cares how fast the internet is?
The web, what we really have
What is the problem?
How much do we need?
But what about mobile?
So how to make money?
Some final thoughts

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http://wwwns.akamai.com/hdnetwork/demo/flash/default.html
April 15, 2013, 3.13pm

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4K bit rates > 25Mbps
Video rental model breaks down
Needs higher compression and new ideas
8K 2020

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Agenda
Who cares how fast the internet is?
The web, what we really have
What is the problem?
How much do we need?
But what about mobile?
So how to make money?
Some final thoughts

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Connected Devices

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Voice vs Data usage on mobile

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and how do we use it
Akamai
state of the
internet Q1
2012

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Agenda
Who cares how fast the internet is?
The web, what we really have
What is the problem?
How much do we need?
But what about mobile?
So how to make money?
Some final thoughts

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SVOD
AVOD
TVOD

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Living Room of the Future
Run Demo

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The connected device
Real time bidding
Advertising
The Remote
Social TV

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Ultra Violet

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Agenda
Who cares how fast the internet is?
The web, what we really have
What is the problem?
How much do we need?
But what about mobile?
So how to make money?
Some final thoughts

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The Akamai network today

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The next 3 years

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Lets do some math

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Gives 2020 demand