12. NOW G & B CONTENT IS THE AD
LOVE iTT ads complement the content;
they do not distract our attention
and interrupt the frame like this facelift ad from Google...
RancicsLOVEiTT.tv
13. The LOVE iTT ticker places all G&B content into context and
IN THE HEAT OF THE MOMENT
instantly connects fans to the websites that sell those products.
RancicsLOVEiTT.tv
14. Linking fans to your NEW RancicsLOVEiTT.tv
Retail Advertisers...
16. and to Style, E! News, and fabfitfun, & BillRanic.com
17. Fans can buy entire ensembles they see on Giuliana & Bill ...
Fashion: When fans want to know “What are you wearing?”...
18. Fans can buy entire ensembles they see on Giuliana & Bill ...
Home Furnishings when decorating their homes...
19. Fans can buy entire ensembles they see on Giuliana & Bill ...
Cosmetics,Vitamins, Health, & Fitness Products
20. Fans can buy entire ensembles they see on Giuliana & Bill ...
For inspiration when making choices for their family.
21. Accelerates sales
in the moment when fans are most
excited by what they see!
Every ticker unit is a retailer's ad.
Each click is $1
22. expands YOU AND I PRODUCTIONS into the...
“Advertising
as a Fan Service”
Business
Fans
LOVE iTT!
Advertisers
LOVE iTT!
23. LOVE iTT e-Motions the Ad.
Every click on a product image in the LOVE iTT
ticker is $1 paid by advertisers for the
Rancic inspired sales lead.
$1
per click
24. Shopping Lists can be sent to fans in exchange for their email.
Fan Email Lists can be used for direct marketing campaigns.
Click on
Shopping Cart
to get
Link List
of products
seen in this
video
by Email!
24
25. To drive traffic to
Giuliana will excite Followers with Tweets like:
Check out where to buy my sunglasses
from last nights episode! Hurry only 99 pairs
left! RancicsLOVEiTT.tv. ext
26. If just
1% of Giuliana’s
3M Followers on
Twitter go to
31. Is $1.8 million per month possible?
The 1% push x 2 clicks each metric is conservative.
BOTTOM LINE:
is a new revenue stream for YOU and I PRODUCTIONS
created from Media you already produced and that you own.
No overhead. No cash to start.
FREE NEW MONEY
33. YOU AND I PRODUCTIONS
WINS TWICE
New Ad Dollars + More Product Sales
For G by Giuliana at HSN
AND HSN WILL LOVE THE EXTRA MARKETING PUSH
34. THE LAW OF LARGE NUMBERS
To build traffic and momentum
we use Twitter as the initial marketing push
to the new shopping site.
If we add Bill's 400,000 Twitter Followers to the PUSH
400,000 x 1% = 4,000 shoppers per day
x 2 clicks each @ $1 per click =
$8,000 per day x 365 days =
$2,920,000 per year
IN ADDITIONAL ADVERTISING REVENUE
34
35. WHO ELSE CAN TWEET FOR
THE NEW RANCIC FAMILY ADVERTISING BUSINESS?
How many kids are you gonna have!
GIULIANA RANCIC: 3,000,000 Twitter Followers
BILL RANCIC: 400,000 Twitter Followers
DUKE RANCIC: 17,000 Twitter Followers
MAMA DePANDI: 50,000 Twitter Followers
36. GOAL
LIVE
April 2013
in time to build traffic for Holiday Shopping
37. CASH FLOW
With the endorsement from
YOU & I PRODUCTIONS
LoveiTT Media will invite 50 exclusive retailers to open a
RancicsLoveiTT.tv advertising account with $20,000.
50 retailers x $20,000 = $1,000,000
raised before we start
On average each advertiser will spend $1,200 per day in clicks
for sales leads and to be associated with the
Rancic Family Lifestyle.
38. After 20,000 clicks we charge each
account another $20,000
A LOW RISK INVESTMENT FOR ADVERTISERS
to participate in this brand new promotional concept with high ROI
We predict a 15%
HEAT OF THE MOMENT
conversion rate for advertisers
to turn clicks into sales
40. will be both a web and mobile site and compatible
with the iPad and all mobile devices.
41. Based on a revenue share agreement
YOU AND I PRODUCTIONS
earns 51% of ad revenue generated per year.
LOVE iTT! Media
for daily site and advertising management
and as creators and producers of LOVE iTT! sites
earns 49% of ad revenue generated per year.
42. With an agreement signed in
January 2013
LOVE iTT Media will have the ad contracts
signed and site live by
April 2013
in time to build traffic for holiday shopping.