English presentation on june 15. 2011

1. @MichaelDhooge

2. Introduction

3. social networking microblogging service enabling its users to send and read messages called tweets text-based posts of up to 140 characters

4. Twitterinc. Founded in 2006 conceived as a mobile status update service easy way to keep in touch with people in your life leftthings open

5. People, organizations, and businesses Between ‘those cups of coffee’ people are witnessing accidents organizing events sharing links breaking news and so much more.

7. 110Mtweets per day= 1200tweets per second 1 TB per day10 TB per day

8. 200M users 5 new users every second

10. Description Public sector Service Activities: social media, microblogging Clients: 25-35years Route to market: online, website Competitors: Facebook Plans for the future: 1 billionusers

11. Stakeholders Little interest, high power: G8, EU High interest, little power: Suppliers: software developers Competitors: Facebook, Google Keyplayers: Employees Users Management

12. Pestel: Legal G8 leaders welcomed the role of the net providing economic growth and personal freedom, but also warned of its threat to privacy and intellectual property. "The internet is the greatest force for good in the world. We should not have premature regulation ahead of innovation. “ Many internet bosses believe governments are going to be unable technically let alone legally to control the internet as technology develops.

13. Pestel: sociological There is already such a thing as the era of the attention crash and social network fatigue people have amplified voices a powerful channel of peer-to-peer influence – for better or for worse. new form of media and influence transforming corporate communications, traditional media how people communicate with each other.

14. Pestel: technological Internet is widespread nearly everybody has acces even in the economic crisis tremendous growth mobile internet (3G, 4G) Real time social media

20. Promotional mix

21. Platform Website

22. People Usersare ‘in control’ Want & canbeheard have to listen

23. Participation Respond Tell themyou are listening

24. Promotion Basedon WOM Strong brand name

25. Fiveforces

26. Twitter users have set up their own rules of conduct self-governed by its members Companies ‘need to beonTwitter’ Bargaining power of buyers

27. interact with the service via software created by third parties. There are dozens of iPhone and BlackBerry applications. all created by enterprising amateur coders or small start-ups Bargaining power of suppliers

28. No direct competitor (micro blogging) Strong competitionfromFacebook (social media) Competitiverivalry

29. Bariers to entry are low Easy to findinvestors Twitter is not a complicated service  easy to copy The threat of newentrants

30. Facebook is creating a lot of ‘Twitter-ish’ elementsonit’s page. Google ‘+1’ The threat of substituteproductsor services

31. Objectives pledged to boost its membership to 1 billion (did not elaborate on a timeframe) compete with Facebook Inc. in attracting advertisers.

32. Instantlyuseful Highlymainstream ‘shouldn’tthinkhow to useTwitter’ Valuefor the users (Haiti) instant simple always present (everywhere & oneverydevice)

33. Real time search engine Twitter is a more efficient supplier of the super-fresh Web than Google. If you're looking for interesting articles or sites devoted to Kobe Bryant, you search Google. If you're looking for interesting comments from your extended social network about the three-pointer Kobe just made 30 seconds ago, you go to Twitter.

34. The end! Thankyouforyourattention/following me!