Library customers have moved beyond asking how to use library resources to telling libraries how they are using the resources. Mobile usage is sharply on the rise, and librarians must recognize the importance of mobile access to library websites and resources as customers quickly adopt new browsing platforms and devices. Mobile technology gives librarians a unique opportunity to reach customers at the point of need, regardless of where those customers may be. Presenters Michael Casey is the information technology director for the Gwinnett County (Ga.) Public Library. Named a "Mover & Shaker" by Library Journal in March 2007, he has written and spoken extensively on the subject of modern library services. Casey co-authored (with Laura Savastinuk) Library 2.0: A Guide to Participatory Library Service (2007, Information Today Press) and is a contributor to Library 2.0 and Beyond (2007, Libraries Unlimited). He also co-authored (with Michael Stephens) a monthly column in Library Journal titled "The Transparent Library". An amateur photographer, Michael has published several photos, including in New York: A Photographic Album (2009, Universe). Michael holds an MLS from Southern Connecticut State, an MA in political science from Pennsylvania State University, and a BA from Duquesne University. Christopher Baker is the downloadable media and electronic resources selector at Gwinnett County (Ga.) Public Library. He received an MLIS from Valdosta State Universtiy in 2008.

1. Christopher Baker Michael Casey Delivering Library Services via Mobile Technology

2. Introduction Growth in mobile technology usage Expanding variety of new mobile devices 47% of mobile subscribers use connected media 1 out of 4 U.S. consumers owns a Smartphone (ComScore, 2011) Growth of user expectations Immediate access via the device they choose Ease of use from a handheld device Maintained functionality of site – resources Impact on Library Cost of delivery Staffing new points of service “The mobile-only Internet population will grow 56-fold from 14 million at the end of 2010 to 788 million by the end of 2015.” (Cisco, 2011)

3. Where Do You Start?Where we are / What we’ve done Mobile Site via Library Anywhere Addresses critical information: Catalog access Hours and locations Events Calendar Make it optional: Don’t make mobile users work harder for the same information

5. Where Do You Start?Where we are / What we’ve done Mobile LibGuide Interface: Allows us to easily port subject guides and other library service information into a native mobile interface Use what you have Discover ways to make information available in a mobile format without duplicating effort

7. Mobile Database Apps

8. Mobile Database Interfaces

11. Using LibAnswers

12. Shifts point of contact for Staff & Customers

13. Building customer awareness of service

14. Hours of availability

15. Requires quicker turnaround time than email

18. Information users want

19. Where users seek answers

20. Quality of answers users accept

21. eBook publishers

22. Mobile support from vendors

23. Cost of asking

24. Time

25. Physical proximity

26. Mobile-only access

28. Information we offer

29. Where we meet the user

30. Quality of answers provided

31. eBooks offerings

32. Choose vendors that support mobile

33. Cost of answering

34. Maximize discovery

35. Multiple access points

36. Quality mobile offerings

38. Questions? Contact us… Christopher Baker: chriskbaker@me.com Michael Casey: michael@michaelecasey.com