Michael Hofbauer is a highly accomplished professional with extensive experience in general management, program management, customer relationship management, business development, sales, marketing, and IT consulting. He has over 10 years of experience managing teams and projects across multiple industries and countries in the Middle East, Europe, and Africa. Currently, he works as the General Manager for NovaTec Consulting in the Middle East region, where he is responsible for establishing the company's operations and developing new business lines.

1. MICHAEL HOFBAUER
Sharbatly Housing 31-14a, Al Amir Mit’Ib Road, 21471 Jeddah, Saudi Arabia
Email: michael.s.hofbauer@gmail.com Phone: (M) +966 544264994
Xing: https://www.xing.com/profile/Michael_Hofbauer6
LinkedIn: http://www.linkedin.com/in/michaelhofbauer
Skype: michael.hofbauer
Leading teams of high caliber professionals for challenging assignments and responsibilities,
thus sharpening my own professional skills, while at the same time, contributing my best to the
overall development of the organization
Highly accomplished professional with experience in the field of General Management, Program
Management, Customer Relationship Management, Business Relations Management, Account
Management, Business Development, Consulting, Sales, Marketing, and Customer Service. Broad-
based background encompasses exceptional work ethic and commitment to organizational objectives within
a highly competitive and rapidly changing marketplace. Proactive manager, team-builder and tactical
planner with the ability to attract and secure key players and building strong and lasting business
relationships. Background includes high-level oversight in identifying and analyzing market trends to provide
critical input & formulating marketing strategies.
Associated with NovaTec Consulting, as General Manager Middle East
Managed and mentored multi national teams in multiple countries in Europe, Africa and the Middle
East
Consistent performer: successfully operated as part of a dynamic team, generated & implemented
process improvement, developed & managed business partners. Increased revenue, profit & portfolio
through expertise in business development, relationship building, developing / nurturing new
markets and providing exceptional service
Possess strategic planning and sales experience along with qualification in business partner
acquisition, development and management to drive and deliver high performance results
Hands on leadership experience in delivering consistently superior results steering critical projects
Unique combination of team leadership and highly developed organizational skills. Proven track
record in reorganizing, streamlining, and strengthening business operations to maximize
performance and profitability
Astute in identifying operational requirements, creating action/implementation plans, and effectively
coordinating with cross-functional teams to achieve objectives
Demonstrated ability to implement effective process controls and quality improvement initiatives
Established a wide professional network in Middle East region incl. decision makers in the areas of
industrial solutions, construction, real estate, manufacturing, healthcare, defense, ICT, …
CORE COMPETENCIES
General Management IT & Business Process Consulting
Business Development Sales Support & Market Analysis
Sales & Marketing Enterprise Resource Planning
Customer/Partner Relationship Management Business Relationship Management
Business Analysis IT Applications & Infrastructure
Performance Management Demand, Change, Service, Release & Portfolio
Project & Program Management Management
Strategic Business Planning Training & Mentoring
PROFESSIONAL EXPERIENCE
NovaTec - Ingenieure für neue Informationstechnologien GmbH, Jeddah, Saudi Arabia
General Manager Middle East (Reporting to CEO) (Jan’11 – Present)
Key Deliverables:
Establishing a regional company providing NovaTec services to Middle East Region
Strategic planning of Middle East Operations
Developing additional lines of business according to local market requirements
Acquisition of key business partners and customers
Steering of pivotal projects and initiatives

2. SIEMENS LTD. SAUDI ARABIA, Jeddah, Saudi Arabia
Program Manager CRM (Reporting to Cluster Management) (Aug’09 – Dec’10)
Key Deliverables:
Successful in the development of a cluster wide rollout approach for a Customer Relationship
Management Solution. Annual savings of up to 40000 Euro per country per year in
maintenance and upgrades of CRM solution can be realized through created synergies. One time
savings for Siemens Saudi Arabia of 50000 Euro at CRM enhancements have been achieved in
year of additional CRM rollouts.
Rollout of Customer Relationship Management solution in the regional companies in United Arab
Emirates, Oman, Bahrain, Qatar, Kuwait, Egypt and Pakistan to create a homogenous CRM landscape
for Siemens in the MEA region and successfully increased the regional CRM community to
400+ members
Coordinated individual country implementations in a way that CRM solutions could be made
available on time or significantly ahead of time and savings of 47% against budget have
been achieved on external development efforts
Spearheaded teams in a matrix organization consisting of representatives from business
sectors, corporate IT, multiple regional companies and external parties
Imparted training to CRM sector and country project managers, country CRM trainers etc. on
customer relationship methodology and tools
Supervised demand and change management for customer relationship management and related
solutions like key account management in order to fulfill global Siemens Industry and Energy
CRM standards as well as local business requirements
Coordinated and monitored 1st level support and development staff to ensure delivery of services in
time and budget.
Collaborated with business development on CRM related initiatives and projects to ensure required
management attention
Developed Siemens Saudi Arabia as well as Siemens Middle East CRM community to support
common sales strategies
Designed reports on sales performance/sales funnel, CRM usage, market analysis and data quality
leading to a high level of transparency and enabling the regional companies to monitor (cross)
divisional sales performance and do forecasting
Conducted CRM workshops for sales managers, sales engineers and IT support staff to raise
customer awareness and promote benefits of customer relationship management resulting
in significant increase in utilization of the CRM solution
Raised awareness on local initiatives to generate central support and funding by corporate and
sectors
Assumed responsibilities in global Siemens CRM community to promote synergies between
clusters / countries running the Siemens CRM solution
Business Relations Manager (Reporting to Country IT Management) (Aug’09 – Dec’10)
Key Deliverables:
Aligned IT strategy with business / corporate strategy and ensured that IT solutions and
services are used to increase business efficiency
Collaborated with business/corporate on several organizational levels to create a strong
relationship with internal key customers
Developed business relations and demand management concept for IT in order to facilitate a
common understanding between business and information technology
Created a communications plan for Siemens Ltd. IT to support a unified and efficient
communication strategy
Designed status reports and score cards on IT performance in order to achieve a higher level of
transparency concerning delivered services
Modified IT portfolio based on corporate and business demands to streamline IT application and
infrastructure processes
Contributed to a significant raise in overall IT user satisfaction to 85+ percent
Executed service reviews to evaluate performance and service level agreements
Drove and monitored country IT demand management
Project Manager CRM (Reporting to Cluster IT Management) (Jan’09 – Jul’09)
Key Deliverables:
Successfully implemented CRM on Demand ahead of time and below budget
Efficient project management lead to seamless migration with minimum system outage time
from legacy CRM system to successor solution for 130 CRM users
Assured high quality support with minimum response times via thorough training and
constant mentoring

3. Achieved cost avoidance by assuming responsibility of external consultant activities in the
areas of data cleansing & migration, quality management and training
Annual savings of over 45000 Euro were reached in operational cost compared to predecessor
solution
SIEMENS IT SOLUTIONS AND SERVICES, Munich, Germany (Oct’07 – Dec’08)
Consultant ERP (Reporting to Delivery Competence Center Head)
Key Deliverables:
Contributed to implementation of Exact Globe ERP solution and further components of the
Small Company Solutions / Exact tool suite, training of users and on site user support at six
regional companies and Siemens affiliate companies in Europe and Northern Africa
Responsible for Service desk request handling, remote user support and business processes
consulting for over 50 SCS customer companies in more than 40 countries in Africa, Asia,
Central and Eastern Europe and the Middle East
Progressed Small Company Solutions ERP through template maintenance, development and
efficient change request management
Assured quality by thorough testing of new releases of Exact Globe, Exact custom solutions for
Siemens and further components of the SCS / Exact tool suite
Implemented and documented processes and settings according to business requirements (mainly
Finance and HR), document management in E-Synergy DMS
PREVIOUS EXPERIENCE
SIEMENS AG (scholarship), Germany, GB, UAE, Kuwait (Sep’04 – Sep’07)
Scholarship Holder
Key Deliverables:
Awarded with a stipend in Business Information Systems by Siemens Professional Education
Worked in various departments of Siemens Communications, Siemens Medical Solutions and
Siemens Business Services in Germany, UAE and Kuwait while pursuing studies
EUROMARKET ITALIA IMPORT (Sales), Germany (Feb’04 – Oct’04)
Marketing Executive
Key Deliverables:
Involved in Sales and procurement of trading goods and organizer of marketing campaigns
Managed IT applications and infrastructure
GERMAN ARMY (IT support), Germany (Jul’03 – Mar’04)
Private First Class
Key Deliverables:
PC and network setup / administration on battalion level
Contributed to planning, preparation and realization of national and international missions, exercises
and conferences
TECHNICAL PROFICIENCY
Operating systems: Windows, Linux, Mac OS
Languages: C, Java, SQL, UML, (PHP, XML, VBA)
Tools: Oracle CRM on Demand, Answers on Demand, Concord CRM, SAP R/3, mySAP
ERP, Spiridon ERP, Exact 3.41, Exact Globe, Exact e-Synergy, MS Office, MS Project, MS Visual
Studio, MS Sh@repoint, Eclipse, Stylus Studio, SYCAT, ARIS, jPASS!, Macromedia Flash Professional,
Adobe Premiere
TRAINING PROGRAMS ATTENDED
Software & IT methodology: SAP general, SAP PLM, SAP SL, Spiridon ERP, OSIRIS2 - Logistics,
DocConnect, IMS – Issue Management System, ESPRIT – Consolidation Tool, SCS Tool Suite, Exact
ERP, Concord CRM, Philos CRM, Sh@repoint, information security, license management
Furher seminars: Process management, IT consulting, Leadership, Project Management, Business
continuity planning, Compliance
Attended course on Doing Business in the Global Environment at European College of Business and
Management
APIEL (Advanced Placement International English Language Examination)
BTEK Professional Development Certificate (ECBM)

4. EDUCATIONAL CREDENTIALS
Bachelor of Business Information Systems (e- Commerce and e-Business) from University of
Applied Sciences in 2007
PERSONAL PARTICULARS
Languages Known: German, English, French and Italian
Hobbies & Interests: Networking, social media, business literature (sales, marketing, motivation,
teambuilding, leadership), web technologies, languages, PC, Apple, collecting
antiques, traveling Middle East, enjoying shisha and cigars, classic
videogames, sports
References: Available upon request