1. Managing Multiples
Maintain Client’s Social Media Without Going
Crazy
Michael Johnstone @Johnstone_M

2. Michael Johnstone
Entrepreneur; Executive; Strategies &
Acquisitions with Mark Cuban Companies
Michael Johnstone @Johnstone_M

3. Managing Multiples
Maintain Client’s Social Media Without Going
Crazy
Michael Johnstone @Johnstone_M

4. The Problem
at eLocomotive
3-5 clients * 2-3 sites = 15 tasks
at Naked Pizza (MC Company)
20 stores * 4-5 sites = 100 tasks
Michael Johnstone @Johnstone_M

5. Systems
The Cause of and Answer to
All Business Problems
Michael Johnstone @Johnstone_M

6. Online Interactions
Respond to comments
Message/promote the company
Participate in conversations
Michael Johnstone @Johnstone_M

7. Respond to Comments
2-3 times a day. I do it for all companies
morning, noon, and night.
Make it simple by creating a list of
searches.
Set up all your accounts in 1-2 places.
Don't use your phone.
Take complaints and follow ups offline.
Michael Johnstone @Johnstone_M

8. Promote the Company
These are easier to plan.
Take time to lay out 1-3 months of
content.
Set up some posts to happen on a
schedule.
Michael Johnstone @Johnstone_M

9. Participate in
conversations
Again, a standard set of searches makes
life easier
Find someone talking about (GF or mom)
and tweet to them. etc.
Same tools apply but be ready for a back
and forth.
Alerts - watch for mentions of you and
areas of interest.
Michael Johnstone @Johnstone_M

10. Repeat
Repeat for all clients.
Check who you are before you post.
Don't switch around in the middle.
Michael Johnstone @Johnstone_M

11. Client Tips
Retainers are better.
Delegate - watch for ways to offload effort
to the client.
Teach your clients. You won't loose them
by educating them.
Michael Johnstone @Johnstone_M

12. Win
Dodo case for the new iPad. Customized
by www.IWantToDrawaCatforYou.com
Tweet and mention @johnstone_m and
#etcdallas.
Follow Me - I’ll DM you.
Michael Johnstone @Johnstone_M

13. Desktop
Tweetdeck
Tweetie
Hootsuite
BufferApp
LastPass
Twitter.com
Michael Johnstone @Johnstone_M

14. Mobile
Twitter
Tweetdeck
Hootsuite
Buffer app
Michael Johnstone @Johnstone_M

15. iPad
Tweetbot
Twitter.com
Michael Johnstone @Johnstone_M

16. Thank You

17. Michael Johnstone
Entrepreneur; Executive; Strategies &
Acquisitions with Mark Cuban Companies
Michael Johnstone @Johnstone_M

18. Managing Multiples
Maintain Client’s Social Media Without Going
Crazy
Michael Johnstone @Johnstone_M