1) Content strategy is important for enabling success in content marketing by planning for content creation, governance, distribution, and promotion across channels.
2) Companies often fail at content marketing because they do not have a centralized strategy and silo content across teams and platforms.
3) An effective content strategy requires understanding audiences, setting goals and metrics, creating content calendars, and establishing governance guidelines and processes.
2. Content
Consumption Capacity
Given that there is already content overload
Source: http://38.media.tumblr.com/tumblr_mdka1l6xO71roll6uo1_1280.jpg
!
Content
Production
Content
Production
7. Content
Marketing
Strategy
Blogs
Print
based on an overall Content Marketing Strategy
!
Smart
TV
Mobile/Tablets
Social Digital Signage
In-Car
Systems
Micro
Sites
Smart Watches
Email
Website
8. Seams feasible,
so why do many companies still
#FAIL
in getting even the basics right
at Content Marketing?
!
38. Content Strategy Enabling Success in Content Marketing
Trust me, there’s light in the darkness if you follow this advice
!
39. Content Strategy Enabling Success in Content Marketing
Plan
Do
Amplify
Content Strategy plans………………………………………………………
for the creation, governance…………………………………………………
……………………………………………………………. distribution & promotion of content…………………………
40. Project Title
As the core idea of Content
Marketing is and will be
if you produce and share great
content you ultimately become an
authority
42. Project Title
no matter if you
inform, entertain or
provide solutions
43. Project Title
you will be awarded
with Authority
resulting in
Loyalty & Advocacy
!
aka
better customers and more customers,
the ones who remain customers, and send you
more customers