This presentation discusses engagement online and shares a 6 step formula for succeeding with social.

1. Best Practices to Connect and Engage
Copyright © 2011 by G. C. Franchising Systems, Inc. All
Rights Reserved

2. Agenda
• What does engagement look like to you? To the recipient?
• How does engagement differ on the various platforms?
– With Email Marketing
– On Facebook
– On LinkedIn
– On Twitter
– On YouTube
– On a Blog
• How can we be engaging? Be SOCIAL, my 6‐step formula
• Q&A
• Close
3
Copyright © 2011 by G. C. Franchising Systems, Inc. All
Rights Reserved

3. How engagement looks to you/me
• To you?
• To me?
4
Copyright © 2011 by G. C. Franchising Systems, Inc. All Rights
Reserved

4. A few things we know about
engagement
• One type of engagement does not fit all
• It’s not easy or everyone would be good at it
• We must be creative and different
• We shouldn’t sell too strongly
• Let’s look at how engagement differs on each platform
5
Copyright © 2011 by G. C. Franchising Systems, Inc. All
Rights Reserved

5. Engagement and Email Marketing
• To you?
• To me?
6
Copyright © 2011 by G. C. Franchising Systems, Inc. All Rights
Reserved

6. Engagement and Facebook
• To you?
• To me?
7
Copyright © 2011 by G. C. Franchising Systems, Inc. All Rights
Reserved

7. Engagement and LinkedIn
• To you?
• To me?
8
Copyright © 2011 by G. C. Franchising Systems, Inc. All Rights
Reserved

8. Engagement and Twitter
• To you?
• To me?
9
Copyright © 2011 by G. C. Franchising Systems, Inc. All Rights
Reserved

9. Engagement and YouTube
• To you?
• To me?
10
Copyright © 2011 by G. C. Franchising Systems, Inc. All Rights
Reserved

10. Engagement and your Blog
• To you?
• To me?
11
Copyright © 2011 by G. C. Franchising Systems, Inc. All Rights
Reserved

11. A simple formula for being engaging
Be
•S
•O
•C
•I
•A
•L
12
Copyright © 2011 by G. C. Franchising Systems, Inc. All
Rights Reserved

12. S = Study
• Seek first to understand
13
Copyright © 2011 by G. C. Franchising Systems, Inc. All
Rights Reserved

13. Some Favorite Online Resources
• Social Media Quickstarter: www.socialquickstarter.com
• Mashable, The Social Media Guide: www.mashable.com
• Social Media Examiner: www.socialmediaexaminer.com/
• Convince and Convert: www.convinceandconvert.com/
• AllFacebook.com: www.allfacebook.com/
• Facebook Marketing: www.facebook.com/smbmarketing
• Mari Smith: www.marismith.com
• The Growth Coach’s Blog, Workshops, Social Network and
1on1 coaching: www.buildandbalance.com
14
Copyright © 2011 by G. C. Franchising Systems, Inc. All
Rights Reserved

14. O = Organize
• Save time. Be more effective.
15
Copyright © 2011 by G. C. Franchising Systems, Inc. All
Rights Reserved

15. Some Favorite Tools
• Hootsuite: www.hootsuite.com
• NutshellMail: www.nutshellmail.com
• Online Marketing Calendar from Mitch Meyerson: Find it
on my Facebook Page http://on.fb.me/qGFSsR
• Bitly: www.bitly.com
16
Copyright © 2011 by G. C. Franchising Systems, Inc. All
Rights Reserved

16. C = Create
• Get going
• Strive to be creative
17
Copyright © 2011 by G. C. Franchising Systems, Inc. All
Rights Reserved

17. Tips on Creation
• Use a cheat sheet
• Look at what others are doing that you can emulate
• If you’re in a content creation medium like blogging or
YouTube, make a plan for a volume of content
• Get a list of trusted resources you can tap in to for sharing
• Think beyond simple text to links, pics and videos
• Be funny, be provocative, be touching
18
Copyright © 2011 by G. C. Franchising Systems, Inc. All
Rights Reserved

18. I = Initiate
• Let it begin with you
• Be the one to comment, like,
share, link to
• Ask people to connect,
subscribe, like, friend, comment
• Consider investment
19
Copyright © 2011 by G. C. Franchising Systems, Inc. All
Rights Reserved

19. A = Analyze
• Do look back
• Very important step
that many neglect
20
Copyright © 2011 by G. C. Franchising Systems, Inc. All
Rights Reserved

20. Tips on Analysis
• Use Google Analytics on your site
• Use Google Alerts to see when your brand is mentioned
• Look at your Facebook Insights
• LinkedIn Premium will give you info on who’s looking at
your profile
• With Bitly you can track how many times people are
clicking on your links
• Review your newsletter statistics carefully
• Adapt based on what you see
21
Copyright © 2011 by G. C. Franchising Systems, Inc. All
Rights Reserved

21. L = Last
• It’s a triathlon
• Be mentally ready
22
Copyright © 2011 by G. C. Franchising Systems, Inc. All
Rights Reserved

22. Q&A
• Questions for either Elyse or myself?
23
Copyright © 2011 by G. C. Franchising Systems, Inc. All
Rights Reserved

23. Close
• How to get this presentation
• Join my mailing list to receive my monthly newsletter
• www.twitter.com/michael_n ‐ Follow me!
• www.facebook.com/buildandbalance ‐ Please join my Page!
• www.linkedin.com/in/michaelneuendorff ‐ Request a connection!
• www.buildandbalance.com – Read my blog and learn about me
• I have upcoming workshops on Facebook, LinkedIn, Twitter, Sales
and Public Speaking. Details will be shared on my Events Calendar as
they are scheduled.
• Email me at m.neuendorff@thegrowthcoach.com
• Call me at 650.373.2022
• Thank YOU!
24
Copyright © 2011 by G. C. Franchising Systems, Inc. All Rights
Reserved