Presented at Scrum User Group Jakarta on 31st March 2017 https://www.meetup.com/Ekipa-scrum-user-group-jakarta/events/238605050/ http://agileindonesia.org/march-meetup-report-jakarta-agile-product-management-open-space/ How to Set Product Priorities Presented by Michael Ong Great products rarely happen by luck — they involve careful planning, consideration, and management. In this talk, you'll learn how to put together a product or project roadmap that inspires by studying and applying an objective and collaborative prioritization method that balances both value and effort, helping stakeholders focus on what's important and come to consensus. Takeaways Set product or project goals based on company strategic goals Learn the art of shuttle diplomacy as a way to get buy-in on your priorities Open Space Topics 1) Product Owner Skills & Tools 2) Effective ways to get customer feedback 3) Agile Contracts 4) How to implement Agile in Enterprise 5) Switching roles from Developer to Product Owner 6) Product Ownership from Scrum Perspective 7) The Importance of Agile Testing

1. Agile
Product Management
Scrum User Group - Jakarta - 31st March 2017 @ Jenius, Menara BTPN
Michael Ong
Product Team Coach @ The Collab Folks

3. ABOUT THIS TALK
Agile Product Management
‣ Great products rarely happen by luck — they involve careful planning, consideration, and
management. In this talk, you'll learn how to put together a product or project roadmap that
inspires by studying and applying an objective and collaborative prioritization method that
balances both value and effort, helping stakeholders focus on what's important and come to
consensus.
‣ Takeaways
‣ Set product or project goals based on company strategic goals
‣ Learn the art of shuttle diplomacy as a way to get buy-in on your priorities

5. Ruth Ho Michael Ong
Focused on digital strategy,
marketing, product development, and
user experience.
Previous projects include Luxury
E-Commerce, Global Payments Tech,
Telco, and B2B Mobile Applications.
Passionate about customer-centric
design/product development,
marketing analytics, stakeholder
management, and bridging the gap
between business and IT.
Focused on product strategy and
development, agile practices, and user
experience.
Previous projects include Mobile
Payments, Logistics Tracking &
Surveying, Cleaning Inspection,
Merchant Monitoring, E-Commerce,
and Real Estate Portals.
Passionate about helping founders
chart a path towards growth through
startup mentoring and coaching.
Focused on user experience, field
and user research, digital strategy and
marketing.
Previous projects include Online
Publishing, E-Commerce, Customer
Loyalty, Online Bookings, and Human
Capital Management Software.
Passionate about customer
discovery, aligning business goals with
user goals, and problem-solving via
user-centric solutions.
Lena Quek

6. The Collab Folks Approach
Product
Management
Agile Practices
User
Experience Design
Marketing
Founder Mentorship
Product Team Coaching
Talent / Skills Identification
Connect
external Talent /
Explore
Collab
Evaluate

7. Who’s here today?
Let’s Warm Up
‣ Are you a
‣ Product Manager
‣ Designer
‣ User Researcher ?
‣ Developer / Engineer
‣ QA ?
‣ Business Development ?
‣ Marketing ?
‣ Which Industries do you work in ?

8. What Challenges / Questions are you thinking about ?
Let’s Define Today
‣ List down 1 to 3 Learning Goals you Have
‣ What questions do you have?
‣ What challenges do you face ?

10. The Agile Product
Development Process
Product Vision to Roadmap

11. Why Product Ownership ?
1.Help your team
2.(and company)
3.ship
4.the right product
5.for your users
Credit : http://www.mindtheproduct.com/2011/10

12. The Role of the Product Owner is challenging
Credit : https://medium.com/@tyahma/how-to-hire-product-people-aab926e077c8

13. Product Owner
• Define the features of the product
• Decide on release date and content
• Be responsible for the profitability of the product (ROI)
• Prioritise features according to market value
• Adjust features and priority every iteration, as needed
• Accept or reject work results

14. Common Product Ownership Anti-patterns
• Lack of Empowerment—constantly needing to get permission or
direction from someone else
• Overworked—unable to provide the level of focus needed
• Partial Product Ownership—lack of strategic and tactical direction in
the product ownership team
• Lack of Colocation—every step in distance results in delays in
misunderstandings

15. Product Vision

16. https://www.scrumalliance.org/community/articles/2015/april/experiments-with-agile-planning-lev

17. https://blog.versionone.com/failing-to-plan-is-planning-to-fail-succeed-with-agile-planning-framework
Product Manager and
Organisation Strategy
Product Owner
Product Owner
and Team
Team
Product Owner
and Team

18. Concepts to Iterations
Great! Now I have Personas sketched but it’s not validated!
Great! I now have a Persona Sketch
Image Credit : https://www.smashingmagazine.com/2011/03/lean-ux-getting-out-of-the-deliverables-business/

20. Product Roadmap

21. What is a Product Roadmap?
• A product roadmap is a high-level plan that shows how a product is
likely to evolve.
• It typically covers several major releases or product versions
http://www.slideshare.net/romanpichler/agile-pro

22. Benefits of a Product Roadmap
Continuity of
Purpose
Helps with
portfolio
management
Umbrella for the
product backlog
Stakeholder
alignment and
collaboration
Prioritisation
Source : Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

23. Common Roadmap Mistakes
• View it as a fixed plan or a commitment
• Too much focus on features
• Makes it hard to achieve agreement and the roadmap more
volatile
• List largely unrelated features to please individuals or groups
• Create a roadmap when you cannot look beyond the next major
release
Source : Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

24. Features vs Goals
Source : Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

25. Product Strategy & Roadmap in Context
• The product strategy describes how the long-term goal is attained; it
includes the product’s value proposition, market, key features, and
business goals.
• The product roadmap shows how the product strategy is put into
action by stating specific releases with dates, goals, and features.
Vision
Product
Strategy
Product
Roadmap
Product
Backlog
Source : Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

26. A sample roadmap
Source : Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

27. How should the Roadmap be Communicated ?
• At Start of project
• At Release reviews
• At Sprint reviews
• At End of Project
• Make it visible and easy to see by all project team members
Source : Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

28. Q&A
MICHAEL ONG | @michaelon9 | hello@thecollabfolks.com
More questions? contact us via e-mail or setup a time to chat.
Scrum User Group - Jakarta - 31st March 2017 @ Jenius, Menara BTPN

29. Get your Early Bird Tickets for Agile
Indonesia Conference 2017!
http://2017.agileindonesia.org/

30. https://www.youtube.com/watch?v=M_jhcvCYBbg

32. What Challenges / Questions are you thinking about ?
‣ List down 1 to 3 Learning Goals you Have
‣ What questions do you have?
‣ What challenges do you face ?
We’ll group into 4 spaces and discuss topics

33. Topics
1.Product Owner Skills & Tools
2.Effective ways to get customer feedback
3.Agile Contracts
4.How to implement Agile in Enterprise
5.Switching roles from Developer to Product Owner
6.Product Ownership from Scrum Perspective
7.The Importance of Agile Testing

34. 1. Product Owner Skills & Tools

35. 2. Effective ways to get customer feedback

36. 3. Agile Contracts

37. 4. How to implement Agile in Enterprise

38. 5. Switching roles from Developer to Product Owner

39. 6. Product Ownership from Scrum Perspective

40. 7. The Importance of Agile Testing

41. Thank You
Next meetup is
April 13th in Scrum User Group Bandung
Enjoy the weekend!
Scrum User Group - Jakarta