4. Visible.vc | All rights reserved - Visible.vc, Inc.
1. Should be clear
2. Are what you hope to accomplish at end of period
3. Should foster discussion and focus on what company
should be doing
4. 50% should come from “bottom up”
Objectives
5. Visible.vc | All rights reserved - Visible.vc, Inc.
Gmail was born from OKRs!
7. Visible.vc | All rights reserved - Visible.vc, Inc.
1. Quantitative results that can be measured
2. They are not key results unless they are a number!
3. Feel uncomfortable
4. Graded on a scale of 0 to 1.0
5. .6 to .7 is the target
Key Results
8. Visible.vc | All rights reserved - Visible.vc, Inc.
Give me an example!
9. Visible.vc | All rights reserved - Visible.vc, Inc.
Increase Active Companies
Increase Monthly Active Companies 300%
Create, define and track a company “health” score
Outbound campaign(s) to 5,000 companies
Dummy Example of Visible OKRs
10. Visible.vc | All rights reserved - Visible.vc, Inc.
Benefits of OKRs
11. Visible.vc | All rights reserved - Visible.vc, Inc.
1. Disciplines thinking, major goals will surface
2. Create autonomy & accountability
3. Communicate accurately
4. Focuses efforts, keeps organization in step with each other
5. Established indicators for measuring progress
Benefits
12. Visible.vc | All rights reserved - Visible.vc, Inc.
Used by companies of all sizes!
Benefits
or or
13. Visible.vc | All rights reserved - Visible.vc, Inc.
OKRS are not
14. Visible.vc | All rights reserved - Visible.vc, Inc.
1. A performance or evaluation tool
2. Set in stone
3. Easy to achieve
4. Private or solo’ed off
They are not:
15. Visible.vc | All rights reserved - Visible.vc, Inc.
Setting OKRs
16. Visible.vc | All rights reserved - Visible.vc, Inc.
Typically there are OKRs for company, teams and individuals.
17. Visible.vc | All rights reserved - Visible.vc, Inc.
OKRs can be shared across company, teams and individuals.
18. Visible.vc | All rights reserved - Visible.vc, Inc.
They should be created in 1 on 1s through a “negotiation”
19. Visible.vc | Private & confidential - All rights reserved - Visible.vc, Inc.
Company Objectives
Team Objectives
Individual Objectives
1 on 1’s -> negotiate, develop key
results & monitor progress.
50% of company objectives come
from bottom up
Company Wide: OKRs
communicated & graded
20. Visible.vc | All rights reserved - Visible.vc, Inc.
They need to be transparent across the organization
21. Visible.vc | All rights reserved - Visible.vc, Inc.
Have them live in a Google site, doc, etc.
22. Visible.vc | All rights reserved - Visible.vc, Inc.
Grading OKRs
23. Visible.vc | All rights reserved - Visible.vc, Inc.
1. Grade OKRs with the entire company*, transparent as can be
2. Assign each key results a score of 0 to 1.0
3. Average Key Results to get Objective Score
*while company is still small enough
24. Visible.vc | All rights reserved - Visible.vc, Inc.
Increase Active Companies 0.73
Increase Monthly Active Companies 300% 0.5
Create, define and track a company “health” score 1.0
Outbound campaign(s) to 5,000 companies 0.7
Example Grading
.7 generally means objective was a success!
25. Visible.vc | All rights reserved - Visible.vc, Inc.
Monitor OKRs throughout the objective period. Discuss in 1 on 1s.
27. Visible.vc | All rights reserved - Visible.vc, Inc.
OKRs are data!!!!
28. Visible.vc | All rights reserved - Visible.vc, Inc.
They help calibrate and find what we’ve learned
29. Visible.vc | All rights reserved - Visible.vc, Inc.
Iterate & build!
30. Visible.vc | All rights reserved - Visible.vc, Inc.
Great Resources Resources
Original Blogpost: http://visible.vc/blog/okrs-for-startups/
https://medium.com/startup-tools/okrs-5afdc298bc28
http://sparkcapital.tumblr.com/post/104760637181/adapting-okrs-for-your-startup
http://hunterwalk.com/2013/03/01/manager-okrs-maker-okrs-how-id-change-googles-goal-setting-
process/
http://firstround.com/review/How-to-Make-OKRs-Actually-Work-at-Your-Startup/
https://www.youtube.com/watch?v=mJB83EZtAjc
31. Visible.vc | Private & confidential - All rights reserved - Visible.vc, LLC. visible.vc
Questions?
hi@@visible.vc
visible.vc