Short, sharp advice on how to deal with the day to day social media misconceptions social media marketers have to deal with! Part #2 How to to deal with the "Because we can!" client.

1. Social
Media
Misconceptions
And how to deal with them
Part 2

2. The issue
Client “Lets do social on every channel!”
Marketer

3. The Culprit
The “Because we can!” Client
Marketer “Why do you want a twitter account?”
Client “Because we Can!”
Marketer “But you don’t need it, strategically”
Client “Whatever, we want it, because we can!”
3 months passes
Client “why does our twitter account suck?”
Marketer “Because you didn’t need it”
Client “why did you advise us to get one?!”
Marketer

4. The hero
The marketer who can
stand firm and push the
client for clear business
reasons to be on specific
platforms

5. The solution
Education
Teach your client what
each social platforms
commercial use can be, and
why or why not it is right
or wrong for their business
Stand your ground, but
Don’t be condescending
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6. The enderThree reasons
”Before we launch on a this new
channel, give me three reasons
why being on this channel will
help your business commercially”
Before they answer, remind them
that “Because we can!” is not a
reason
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7. For more
I’m Mike Watkins
Follow me on
twitter.com/digiocial
OR
http://www.linkedin.com/
in/michaelleewatkins
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