A presentation to a few libraries about using Simon Sinek's 'Start with Why' (www.startwithwhy.com) to shape their role in the health and social care agenda

1. Libraries as part of the health
and social care agenda
– a Bromley MyLife perspective
Contact me –
Michael Watts, Senior Planning & Development Officer
London Borough of Bromley
michael.watts@bromley.gov.uk
Visit http://bromley.mylifeportal.co.uk

2. I’m going to talk about -
Introduction
____
Visit http://bromley.mylifeportal.co.uk
A short story
Pick apart the lessons to see
what we can learn
Role of libraries as part of the
health and social care agenda
From the perspective of the
Bromley MyLife team

3. I work for Bromley Council
I’m the manager of the
Bromley MyLife website
– plus other bits
The website is a Council run
and funded to help people
make informed choices
about their lives –
1. fostering & adoption
2. children with SEND
3. carers
4. adults social care
5. healthy & wellbeing
About me, the team & the website
____
Visit http://bromley.mylifeportal.co.uk

4. Ran a consultation last year with people who
either have –
1. low level care and health needs
2. those that are likely to develop these
needs soon
Results -
• 60%+ said that they wanted I&A from the
Council
• 60%+ said they wanted I&A from their GP
• 15 people said that they wanted it from
their library
The story
____
Visit http://bromley.mylifeportal.co.uk

5. Finding the why you do
what you do
Helps organisations shape
what they do and how
they do it
An example…
Understanding the why
____
Visit http://bromley.mylifeportal.co.uk

6. Understanding the why
- Dell
We make great computers.
They’re user friendly.
Want to buy one?

7. Understanding the why
- Apple
Everything we do, we believe in challenging the status
quo, we believe in thinking differently.
The way we challenge the status quo is by making our
products beautifully designed, simple to use, and user
friendly.
We just happen to make great computers.
Want to buy one?

8. Why or how is this relevant to libraries?
The role of libraries is changing
There is still a need, a want and a desire for public libraries to exist
– but that may just need to be in a different way
Understanding the why for libraries…
The why of libraries
____
Visit http://bromley.mylifeportal.co.uk

9. Understanding the why
- Libraries
They were seen as the single most effective way of
providing access to education and learning for those
who might otherwise not be able to,
and through this,
to increase social mobility
- Carnegie Trust

10. In Bromley we are using libraries to do the typical activities –
• highlighting and promoting surveys
• facilitating or hosting sessions
• awareness raising events
• computer access and support
• base for health checks
• …
The why of libraries
- in health & social care
____
Visit http://bromley.mylifeportal.co.uk

11. What else could libraries do to meet these needs?
And how do libraries future-proof themselves?
Some ideas:
Future-proofing
____
Visit http://bromley.mylifeportal.co.uk
Using the
physical
space
Creating a
future
demand
Giving
people a
voice
Going out
to people
Bringing in
more
income

12. The future is bright
- it may just look different
____
Visit http://bromley.mylifeportal.co.uk

13. Contact me –
Michael Watts,
Senior Planning & Development Officer
London Borough of Bromley
michael.watts@bromley.gov.uk