This presentation provides an update to the PAB Adult and Older People's Group on the redesign of the physical activities pages on the Bromley MyLife website.
2. What I’m going to talk about
1// What the current pages look like
a) the actual look
b) the journey to find them
c) the structure
2// What our research has told us
3// What have we missed?
a) we need your help
4// What we think the new pages might be like
6. My thoughts
1// We need to make them better
2// We need to make the pages ‘more modern’
3// We need to reorder some of the choices
4// We need to shorten the length of some of the pages
7. So, we have been
working on redesigning
the whole ‘keeping healthy’
section
9. Timeframe
Discovery
- Research
- Review
- Learn
Alpha
- Build
- Test
- Learn
Beta
- Publish
- Test
- Learn
Live
- Publish
- Review
- Learn
April
2016
June
2016
July
2016
September
2016
11. The current exercise page
2,267 people have viewed the Exercise page 3,010
times
Views are on an upward trend
12. What we have learnt //1
We need to re-present the
information
– by age, by type, by user
13. What we have learnt //2
We need to change our wording
– it’s not how the ‘real world’ talks
or what people ‘Google’
14. What we have learnt //3
We need to make better use of
media & widgets
– people expect a better experience
15. What we have learnt //4
We need to help
create new ‘social norms’
– stopping people thinking
physical activity is not for them
16. What we have learnt //5
We need to join our
information together
– people think about healthy living,
exercise & weight management
together
17. What we have learnt //6
We need to make better use of
national promotions
– people recognise & trust national
initiatives – like Change4Life & One
You
18. What we have learnt //7
We need to promote
local services & support
– people want information about
local services that can help them