Luxury Cars - US - November 2013 :Latest Market Size Research Report

Luxury Cars - US - November 2013
Domestic luxury carmakers Cadillac and Lincoln are attempting to reclaim their former glory. Unfortunately,
neither will get very far without the help of Millennial luxury car buyers who, as it stands now, seem more
inclined to purchase European luxury makes
table Of Content

scope And Themes

what You Need To Know
definition
data Sources
sales Data
consumer Survey Data
direct Marketing Creative
abbreviations And Terms
abbreviations
terms

executive Summary

the Market
figure 1: Total Us Unit Sales And Fan Chart Forecast Of Luxury Cars, 2008-18
market Factors
leasing Critically Important To New Luxury Car Sales
figure 2: New Lease Share Of New Vehicle Financing, 2009-13
upper-income Households Impact Luxury Car Sales
figure 3: Household And Nonprofit Organization Net Worth, 1951-2013
stabilizing Housing Market Helps Boost Car Sales
figure 4: Median Existing Home Prices Vs. New Luxury Car Sales, 2008-12
key Players
top 10 Luxury Brands Control More Than 85% Of Luxury Car Market
figure 5: Luxury Car Sales, By Brand, 2008-13
the Consumer
the Majority Who Intend To Buy A Luxury Car Want To Buy It Brand New
figure 6: Expectation Of Buying Next Car New, Used, Or Cpo Among Those Intending To Purchase A

Luxury Vehicle, August 2013
those Who Want A Luxury Car Predominantly Want European
figure 7: Expectation Of Buying Defined Luxury Brands At Next Purchase By Country/area, By Gender,
August 2013
luxury Car Intenders More Interested In Complimentary Services Than Rebates And Incentives
figure 8: Incentives, Warranties, Rebates, And Financing Offers That Help Persuade Purchase Of Luxury
Vehicle, August 2013
men Looking For A Luxury Car Significantly More Interested In Diesel Powertrains When Compared To
Women
figure 9: Interest In Emerging Powertrains And Vehicle Segments When Purchasing Next Luxury Vehicle,
By Gender, August 2013
millennial Luxury Car Intenders More Likely To Consider A Luxury Vehicle From Kia Or Hyundai
figure 10: Perceptions And Purchasing Behaviors Among Luxury Vehicle Intenders, Millennials Vs. Baby
Boomers, August 2013
what We Think

issues And Insights

how To Get More Millennial Buyers To Consider Domestic Luxury Vehicles?
the Issues
the Implications
how Can All Luxury Carmakers Attract More Women?
the Issues
the Implications
trend Applications

trend: Minimize Me
trend: Greenfluencers
mintel Futures: Brand Intervention

market Size And Forecast

key Points
luxury New Car Sales Expected To Reach 2.4 Million By The End Of 2013, Outpace New Car Industry
Growth Through 2018
figure 11: Total Us Unit Sales Of Luxury Vehicles, 2008-18
figure 12: Total Us Unit Sales Of Luxury Vehicles As A Share Of All Vehicle Sales, 2008-18
fan Chart Forecast

figure 13: Total Us Unit Sales And Fan Chart Forecast For Luxury Vehicles, 2008-18

market Drivers

key Points
leasing And Financing Critically Important To New Luxury Car Sales
figure 14: New Lease Share Of New Vehicle Financing, 2009-13
figure 15: Average New And Used Vehicle Financing Terms, 2012 And 2013
stabilizing Housing Market To Positively Impact Luxury Auto Sales
figure 16: Median Existing Home Prices Vs. New Luxury Car Sales, 2008-12
number Of Upper-income Households Impacts Luxury Car Sales
figure 17: Historical Median Household Income, Adjusted For Inflation, 1980-2012
figure 18: Real Disposable Personal Income Per Capita (2009 Adjusted Dollars), 1980-13
figure 19: University Of Michigan Consumer Sentiment, 2007-13
increased Product Cadence Will Boost Luxury Car Demand
figure 20: Average New Car Showroom Age And Replacement Rate, 2007-16

market Segmentation

key Points
majority Of Luxury Market Comprised Of Upscale, Entry-level, And Mid-luxury Vehicles
figure 21: Total Us Unit Sales Of New Luxury Vehicles, By Segment, 2011 And 2013
upscale Vehicles
figure 22: Total Us Unit Sales Of Upscale Vehicles, 2008-13
figure 23: Total Us Unit Sales Of Upscale Vehicles, By Cars, Crossovers, And Suvs, 2008-13
entry-level Luxury Vehicles
figure 24: Total Us Unit Sales Of Entry-level Luxury Vehicles, 2008-13
figure 25: Total Us Unit Sales Of Entry-level Luxury Vehicles, By Cars And Crossovers, 2008-13
mid-level Luxury Vehicles
figure 26: Total Us Unit Sales Of Mid-luxury Vehicles, 2008-13
figure 27: Total Us Unit Sales Of Mid-luxury Vehicles, By Cars, Crossovers, And Suvs, 2008-13
elite Luxury Vehicles
figure 28: Total Us Unit Sales And Forecast Of Elite Luxury Vehicles, 2008-18
figure 29: Total Us Unit Sales Of Entry-level Luxury Vehicles, By Cars, Crossovers, And Suvs, 2008-13
exotics
figure 30: Total Us Unit Sales Of Exotic Cars, 2008-13

leading Companies

key Points
manufacturer Overview
seven Of The 10 Fastest-growing Auto Brands Are Luxury Brands
figure 31: Fastest-growing Automotive Brands, By Percentage Volume Change, August 2012-13 Year To
Date
figure 32: All Luxury Car Sales, By Brand, 2008-13 (est)
manufacturer Profiles
general Motors Company
figure 33: General Motors Luxury Light-vehicle Sales, By Nameplate, 2008-13 (september-cytd)
mercedes-benz Usa (mbusa)
figure 34: Mercedes-benz Luxury Light-vehicle Sales, By Nameplate, 2008-13 (september-cytd)
bmw Of North America, Inc.
figure 35: Bmw Luxury Light-vehicle Sales, By Nameplate, 2008-13 (september-cytd)
toyota Motor Sales Usa, Inc.
figure 36: Lexus Luxury Light-vehicle Sales, By Nameplate, 2008-13 (september-cytd)
volkswagen Group Of America
figure 37: Volkswagen Luxury Light-vehicle Sales, By Nameplate, 2008-13 (september-cytd)
american Honda Motor Co. Inc.
figure 38: Acura Luxury Light-vehicle Sales, By Nameplate, 2008-13 (september-cytd)
nissan North America Inc.
figure 39: Nissan/infiniti Luxury Light-vehicle Sales, By Nameplate, 2008-13 (september-cytd)
ford Motor Company
figure 40: Lincoln Luxury Light-vehicle Sales, By Nameplate, 2008-13 (september-cytd)
volvo Cars Of North America, Llc (vcna)
figure 41: Volvo Luxury Light-vehicle Sales, By Nameplate, 2008-13 (september-cytd)
jaguar Land Rover Limited
figure 42: Jaguar Land Rover Luxury Light-vehicle Sales, By Nameplate, 2008-13 (september-cytd)
hyundai Motor America
figure 43: Hyundai Genesis/equus Light-vehicle Sales, By Nameplate, 2008-13 (september-cytd)
fiat S.p.a.
figure 44: Fiat Luxury Light-vehicle Sales, By Nameplate, 2008-13 (september-cytd)

innovations And Innovators

mercedes-benz Offers In-cabin Perfumes Through Ventilation System
figure 45: 2014 Mercedes-benz S-class’s Cabin Fragrance System
mercedes-benz S-class First Car Capable Of Steering Itself On The Highway
figure 46: 2014 Mercedes-benz S-class Distronic Plus With Steering Assist Video
bentley Launches Furniture Series To Help Broaden Brand Recognition

figure 47: New Furniture Range From “bentley Home”

marketing Strategies

overview Of The Brand Landscape
strategy: Turn Amenities Into Necessities
figure 48: Mercedes-benz, “control” Commercial, October 2013
figure 49: Mercedes-benz, Chicken Commercial, September 2013
strategy: Revitalize The Brand Image
lincoln
figure 50: Lincoln Motor Company, Lincoln Motor Mkz Print Advertisement, October 2013
figure 51: Lincoln Motor Company, “luxury Uncovered,” October 2013
lexus
figure 52: Lexus, “color Shift” Tv Spot, June 2013
strategy: Targeting A Younger Demographic
acura
figure 53: Acura, “made For Mankind,” October 2013
strategy: Luxury In A Small Package
buick
figure 54: Buick, “dinosauria” Tv Spot, March 2013
strategy: Affordable Luxury
mercedes-benz
figure 55: Mercedes-benz, 2013 Super Bowl Commercial “soul,” October 2013
audi
figure 56: 2015 Audi A3 Sedan, October 2013

social Media

key Points
key Social Media Metrics
figure 57: Key Performance Indicators, October 2013
market Overview
brand Usage And Awareness
figure 58: Brand Usage And Awareness Of Luxury Car Brands, August 2013
interaction With Brands
figure 59: Interaction With Luxury Car Brands, August 2013
online Conversations
figure 60: Online Mentions, Selected Luxury Car Brands, April 28, 2013-oct. 27, 2013
where Are People Talking About Luxury Car Brands?

figure 61: Mentions, By Page Type, Selected Luxury Car Brands, April 28, 2013-oct. 27, 2013
what Are People Talking About Online?
figure 62: Mentions, By Type Of Conversation, Selected Luxury Car Brands April 28, 2013-oct. 27, 2013
brand Analysis
bmw
figure 63: Bmw Key Social Media Indicators, October 2013
lexus
figure 64: Lexus Key Social Media Indicators, October 2013
porsche
figure 65: Porsche Key Social Media Indicators, October 2013
mercedes-benz
figure 66: Mercedes-benz Key Social Media Indicators, October 2013
cadillac
figure 67: Cadillac Key Social Media Indicators, October 2013
figure 68: Selected Cadillac Twitter Mention
infiniti
figure 69: Infiniti Key Social Media Indicators, October 2013

buyers Considering A New, Used, Or Certified Pre-owned Luxury Car At Next Purchase

key Points
luxury Car Intenders Significantly More Likely To Consider A New Vehicle, When Compared To All Car
Purchase Intenders
figure 70: Expectation Of Buying Next Car New, Used, Or Cpo, August 2013
Luxury Vehicle, August 2013
wealthy Luxury Car Intenders More Likely To Consider New Or Cpo
Luxury Vehicle, By Household Income, August 2013
married Luxury Car Intenders More Likely To Purchase Their Car Brand New
Luxury Vehicle, By Marital Status, August 2013
baby Boomers More Likely To Want A New Luxury Car
Luxury Vehicle, By Generations, August 2013
majority Of Those With A Newest Car Of Model Year 2006 Expect To Buy Brand New
Luxury Vehicle, By Model Year Of Newest Vehicle, August 2013

buyers Who Currently Own A Luxury Vehicle, By Luxury Brand Owned

about A Third Of Respondents Own A Luxury Car
figure 76: Current Ownership Of Defined Luxury Brands And Sub-brands, August 2013
domestic Luxury Vehicle Ownership Highest Among The Older Generations
figure 77: Current Ownership Of Defined Luxury Brands By Country/area, By Generations, August 2013

intent To Purchase A Luxury Car

key Points
those Intending To Buy A Luxury Car Flock To European And Japanese Brands
figure 78: Expectation Of Buying Defined Luxury Brands And Sub-brands At Next Purchase, August 2013
men More Likely To Seek A Luxury Car
figure 79: Expectation Of Buying Defined Luxury Brands At Next Purchase By Country/area, By Gender,
August 2013
those In The Northeast And The West More Likely To Want A Luxury Vehicle
figure 80: Expectation Of Buying Defined Luxury Brands At Next Purchase By Country/area, By Region,
August 2013
millennials Show Strong Intention To Purchase Luxury Vehicles, Likely Reflecting Aspirations Rather Than
Reality
figure 81: Expectation Of Buying Defined Luxury Brands At Next Purchase By Country/area, By
Generations, August 2013
luxury Car Owners Show Strong Loyalties To Existing Brands
figure 82: Current Ownership Of Defined Luxury Brands By Country/area, By Expectation Of Buying
Defined Luxury Brands At Next Purchase By Country/area, August 2013

effective Incentives, Warranties, Rebates, And Financing Offers For Luxury Car Purchase
intenders

key Points
luxury Car Intenders More Interested In Complimentary Services Than Rebates And Incentives
figure 83: Incentives, Warranties, Rebates, And Financing Offers That Help Persuade Vehicle Purchase,
Luxury Intenders Vs. All Intenders, August 2013
women Luxury Car Intenders More Interested In Complimentary Maintenance, Low Lease Payments
Vehicle, By Gender, August 2013
luxury Car Intenders Without Children Show Higher Interest In Long Length Warranties
Vehicle, By Presence Of Children In Household, August 2013

baby Boomers, Swing Generation More Interested In Loyalty Cash Incentives
Vehicle, By Generations, August 2013

most Influential Styling And Comfort Features When Considering Next Luxury Vehicle

key Points
upholstery Type, Heated Seats, Interior Trim Most Influential Attributes To The Luxury Car Intender
figure 87: Influential Styling And Comfort Features When Considering Next Vehicle, Luxury Intenders Vs.
All Intenders, August 2013
women Luxury Intenders More Influenced By Heated Seats And Sunroofs When Compared To Men
figure 88: Influential Styling And Comfort Features When Considering Next Luxury Vehicle, By Gender,
August 2013
luxury Car Intenders With No Children More Influenced By Exterior And Interior Styling
figure 89: Influential Styling And Comfort Features When Considering Next Luxury Vehicle, By Presence Of
Children In Household, August 2013
baby Boomers More Interested In Creature Comforts When Compared To Millennials
figure 90: Influential Styling And Comfort Features When Considering Next Luxury Vehicle, By

most Influential Audio And Technology Features When Considering Next Luxury Vehicle

key Points
luxury Car Intenders More Influenced By Audio/touch-screen System And Push-button Start
figure 91: Influential Audio And Tech Features When Considering Next Vehicle, Luxury Intenders Vs. All
Intenders, August 2013
women Luxury Car Intenders More Influenced By Bluetooth, Push-button Start, And Passive Keyless Entry
figure 92: Influential Audio And Tech Features When Considering Next Luxury Vehicle, By Gender, August
2013
automatic Climate Control, Passive Keyless Entry System More Influential To Married Respondents
figure 93: Influential Audio And Tech Features When Considering Next Luxury Vehicle, By Marital Status,
August 2013
millennials More Influenced By In-car Electronics
figure 94: Influential Audio And Tech Features When Considering Next Luxury Vehicle, By Generations,
August 2013
mothers And Fathers Reflect Heightened Gender Influences
figure 95: Influential Audio And Tech Features When Considering Next Luxury Vehicle, Moms Vs. Dads,
August 2013


most Influential Safety Features When Considering Next Luxury Vehicle

key Points
luxury Car Intenders Considerably More Influenced By Safety Features
figure 96: Influential Safety Features When Considering Next Vehicle, Luxury Intenders Vs. All Intenders,
August 2013
women Luxury Car Intenders More Influenced By Safety Features
figure 97: Influential Safety Features When Considering Next Luxury Vehicle, By Gender, August 2013
those Without Children More Influenced By Blind Spot Warning, Front/reverse Sensors, And Automatic
Braking
figure 98: Influential Safety Features When Considering Next Luxury Vehicle, By Presence Of Children In
Household, August 2013
women Luxury Car Intenders More Influenced By Safety Features
figure 99: Influential Safety Features When Considering Next Luxury Vehicle, By Generations, August 2013

interest In Emerging Powertrains And Vehicle Segments When Purchasing Next Luxury Vehicle

key Points
luxury Car Intenders Considerably More Interested In Emerging Powertrains And Vehicle Segments
figure 100: Level Of Interest In Emerging Powertrains And Vehicle Segments When Purchasing Next Luxury
figure 101: Level Of Interest In Emerging Powertrains And Vehicle Segments When Purchasing Next
male Luxury Car Intenders Significantly More Interested In Diesel Powertrains When Compared To Women
figure 102: Interest In In Emerging Powertrains And Vehicle Segments When Purchasing Next Luxury
Vehicle, By Gender, August 2013
non-marrieds More Interested In Performance Attributes And Smaller Vehicles
figure 103: Interest In In Emerging Powertrains And Vehicle Segments When Purchasing Next Luxury
Vehicle, By Marital Status, August 2013
luxury Car Intenders With Children Significantly More Interested In Minivans
By Presence Of Children In Household, August 2013
millennials Significantly More Interested In Small, Space-efficient Luxury Cars
By Generations, August 2013

sources Expected To Use When Purchasing Next Luxury Vehicle


key Points
luxury Car Intenders Significantly More Likely To Visit Cars.com, Motor Trend, And Car & Driver
figure 106: Sources Expected To Use When Purchasing Next Vehicle, Luxury Intenders Vs. All Intenders,
August, August 2013
millennials Significantly More Likely To Say They Will Utilize Classified Ad Websites
figure 107: Sources Expected To Use When Purchasing Next Luxury Vehicle, By Generations, August 2013

most Important Ratings Or Pricing Information When Considering Purchase Of A Luxury Vehicle

key Points
luxury Car Intenders Less Interested In Out-the-door Cost And Fuel Economy When Compared To Average
Car Shopper
figure 108: Most Important Ratings And Pricing Attributes When Selecting Next Vehicle, Luxury Intenders
Vs. All Intenders, August, August 2013
women Luxury Car Intenders More Interested In Consumer Reports Data
figure 109: Most Important Ratings And Pricing Attributes When Selecting Next Luxury Vehicle, By Gender,
August 2013
baby Boomers Find Reliability Data And Out-the-door Costs Significantly More Important When Compared
To Millennial Luxury Car Intenders
figure 110: Most Important Ratings And Pricing Attributes When Selecting Next Luxury Vehicle, By
fuel Economy, Out-the-door Pricing More Important To Domestic And Japanese Luxury Car Intenders
Households Who Expect To Buy A Luxury Vehicle At Next Purchase, August 2013

perceptions And Purchasing Behaviors Among Luxury Vehicle Intenders

key Points
luxury Car Intenders Mostly Looking For A Comfortable And Smooth Ride
figure 112: Perceptions And Purchasing Behaviors Among Luxury Vehicle Intenders, August 2013
luxury Car Intenders From The Northeast Significantly More Likely To Buy Vehicle For Status
figure 113: Perceptions And Purchasing Behaviors Among Luxury Vehicle Intenders, By Region, August
2013
millennial Luxury Car Intenders More Likely To Consider A Luxury Vehicle From Kia Or Hyundai
figure 114: Perceptions And Purchasing Behaviors Among Luxury Vehicle Intenders, By Generations,
August 2013
luxury Car Intender Opinions Divided By Region
figure 115: Perceptions And Purchasing Behaviors Among Luxury Vehicle Intenders, By Households Who
Expect To Buy A Luxury Vehicle At Next Purchase, August 2013

race And Hispanic Origin

key Points
key Analysis

appendix – Other Useful Consumer Tables

households That Own Main Luxury Brand Vehicle
figure 116: Household Ownership Of Main Luxury Brand Vehicles, By Race/hispanic Origin, May 2012-june
2013
consumer Attitudes And Opinions About Cars, By Luxury Car Ownership
figure 117: Select Attitudes And Opinions About Cars, By Gender, May 2012-june 2013
figure 118: Select Attitudes And Opinions About Cars, By Race/hispanic Origin, May 2012-june 2013
miles Traveled By Households Who Recently Purchased A Luxury Car
figure 119: Number Of Miles Personally Traveled By Car In An Urban Area By Luxury Car Owners, By
Gender, May 2012-june 2013
figure 120: Number Of Miles Personally Traveled By Car In An Urban Area By Luxury Car Owners, By Age,
May 2012-june 2013
Race/hispanic Origin, May 2012-june 2013
Presence Of Children In Household, May 2012-june 2013
luxury Car Owners Who Use Public Transportation
figure 123: Use Of Public Transportation In The Past Month By Luxury Car Owners, By Gender, May
2012-june 2013
figure 124: Use Of Public Transportation In The Past Month By Luxury Car Owners, By Age, May 2012-june
2013
figure 125: Use Of Public Transportation In The Past Month By Luxury Car Owners, By Race/hispanic
Origin, May 2012-june 2013
figure 126: Use Of Public Transportation In The Past Month By Luxury Car Owners, By Presence Of
Children In Household, May 2012-june 2013
figure 127: Use Of Public Transportation In The Past Month By Luxury Car Owners, By Region, May
2012-june 2013
incidence Of Buying And Decision Makers For Purchasing Luxury Vehicle
figure 128: Incidence Of Buying A Vehicle In The Past Year By Luxury Car Owners, By Gender, May
2012-june 2013
figure 129: Incidence Of Buying A Vehicle In The Past Year By Luxury Car Owners, By Race/hispanic

figure 130: Incidence Of Buying A Vehicle In The Past Year By Luxury Car Owners, By Marital Status With
Children, May 2012-june 2013
figure 131: Decision Makers For Automobiles Purchased In The Past Year By Household For Luxury Car
Buyers, By Gender, May 2012-june 2013
Buyers, By Race/hispanic Origin, May 2012-june 2013
Buyers, By Marital Status, May 2012-june 2013
total Length Of Financing For Luxury Vehicles
figure 134: Length Of Total Financing (most Recently Acquired) For Luxury Car Buyers, By Race/hispanic
when Will The Next Luxury Vehicle Be Acquired
figure 135: When Next New Vehicle Will Be Purchased By Luxury Car Buyers, By Gender, May 2012-june
2013
figure 136: When Next New Vehicle Will Be Purchased By Luxury Car Buyers, By Age, May 2012-june
2013
figure 137: When Next New Vehicle Will Be Purchased By Luxury Car Buyers, By Race/hispanic Origin,
May 2012-june 2013
figure 138: When Next New Vehicle Will Be Purchased By Luxury Car Buyers, By Presence Of Children In
Household, May 2012-june 2013
figure 139: When Next New Vehicle Will Be Purchased By Luxury Car Buyers, By Marital Status, May
2012-june 2013
buyers Considering A New, Used, Or Certified Pre-owned Luxury Car At Next Purchase
figure 140: Expectation Of Buying Next Car New, Used, Or Cpo, August 2013
Luxury Vehicle, By Generations, August 2013
buyers Who Currently Own A Luxury Vehicle, By Luxury Brand Owned
figure 142: Current Ownership Of Defined Luxury Brands And Sub-brands, August 2013
effective Incentives, Warranties, Rebates, And Financing Offers For Luxury Vehicle Purchase Intenders
figure 143: Incentives, Warranties, Rebates, And Financing Offers That Help Persuade Purchase Of A
most Influential Styling And Comfort Features When Considering Next Vehicle Or Luxury Vehicle
figure 144: Influential Styling And Comfort Features When Considering Next Vehicle, August 2013
figure 145: Influential Styling And Comfort Features When Considering Next Luxury Vehicle, By Marital
Status, August 2013
Expectation Of Buying Next Car New, Used, Or Cpo, August 2013
influential Audio And Tech Features When Considering Next Vehicle Or Luxury Vehicle
figure 147: Influential Audio And Tech Features When Considering Next Vehicle, August 2013
figure 148: Influential Audio And Tech Features When Considering Next Luxury Vehicle, By Presence Of
Children In Household, August 2013
figure 149: Influential Audio And Tech Features When Considering Next Luxury Vehicle, By Expectation Of
Buying Next Car New, Used, Or Cpo, August 2013

influential Safety Features When Considering Next Luxury Vehicle
figure 150: Influential Safety Features When Considering Next Luxury Vehicle, By Parental Status, August
2013
figure 151: Influential Safety Features When Considering Next Luxury Vehicle, By Expectation Of Buying
Next Car New, Used, Or Cpo, August 2013
figure 152: Influential Safety Features When Considering Next Luxury Vehicle, By Marital Status, August
2013
interest In Emerging Powertrains And Vehicle Segments When Purchasing Next Luxury Vehicle
figure 153: Those Interested In Emerging Powertrains And Vehicle Segments When Purchasing Next Luxury
Vehicle, By Expectation Of Buying Next Car New, Used, Or Cpo, August 2013
figure 154: Those Interested In Emerging Powertrains And Vehicle Segments When Purchasing Next Luxury
Vehicle, By Households Who Expect To Buy A Luxury Vehicle At Next Purchase, August 2013
sources Expected To Use When Purchasing Next Luxury Vehicle
figure 155: Sources Expected To Use When Purchasing Next Luxury Vehicle, By Gender, August 2013
figure 156: Sources Expected To Use When Purchasing Next Luxury Vehicle, By Parental Status, August
2013
figure 157: Sources Expected To Use When Purchasing Next Luxury Vehicle, By Expectation Of Buying
Next Car New, Used, Or Cpo, August 2013
most Important Ratings Or Pricing Information When Considering Purchase Of A Luxury Vehicle
figure 158: Most Important Ratings And Pricing Attributes When Selecting Next Luxury Vehicle, By Marital
Status, August 2013
Presence Of Children In Household, August 2013
perceptions And Purchasing Behaviors Among Luxury Vehicle Intenders
figure 160: Perceptions And Purchasing Behaviors Among Luxury Vehicle Intenders, By Expectation Of
Buying Next Car New, Used, Or Cpo, August 2013
figure 161: Perceptions And Purchasing Behaviors Regarding Luxury Vehicles Among New Vehicle
Intenders, August 2013
figure 162: Perceptions And Purchasing Behaviors Among Luxury Vehicle Intenders, By Gender, August
2013
race And Hispanic Origin
Luxury Vehicle, By Race/hispanic Origin, August 2013
figure 164: Current Ownership Of Defined Luxury Brands By Country/area, By Race/hispanic Origin, August
2013
figure 165: Expectation Of Buying A Luxury Vehicle At Next Purchase, By Country/area, By Race/hispanic
Origin, August 2013
Race/hispanic Origin, August 2013
figure 167: Influential Audio And Tech Features When Considering Next Luxury Vehicle, By Race/hispanic
Origin, August 2013
figure 168: Influential Safety Features When Considering Next Luxury Vehicle, By Race/hispanic Origin,
August 2013

By Race/hispanic Origin, August 2013
Race/hispanic Origin, August 2013
figure 171: Perceptions And Purchasing Behaviors Among Luxury Vehicle Intenders, By Race/hispanic
Origin, August 2013
Vehicle, By Race/hispanic Origin, August 2013
figure 173: Sources Expected To Use When Purchasing Next Luxury Vehicle, By Race/hispanic Origin,
August 2013

appendix – Market Segment Classification

figure 174: Segment Classification, By Make And Model, 2013
figure 175: Segment Classification, By Make And Model, 2013 (continued)
figure 176: Segment Classification, By Make And Model, 2013 (continued)

appendix – Social Media

brand Usage Or Awareness
figure 177: Brand Usage Or Awareness, August 2013
figure 178: Infiniti Usage Or Awareness, By Demographics, August 2013
figure 179: Bmw Usage Or Awareness, By Demographics, August 2013
figure 180: Cadillac Usage Or Awareness, By Demographics, August 2013
figure 181: Porsche Usage Or Awareness, By Demographics, August 2013
figure 182: Lexus Usage Or Awareness, By Demographics, August 2013
figure 183: Mercedes-benz Usage Or Awareness, By Demographics, August 2013
activities Done
figure 184: Activities Done, August 2013
figure 185: Bmw – Activities Done, By Demographics, August 2013
figure 186: Cadillac – Activities Done, By Demographics, August 2013
figure 187: Lexus – Activities Done, By Demographics, August 2013
figure 188: Mercedes-benz – Activities Done, By Demographics, August 2013
online Discussion
figure 189: Online Mentions, Selected Luxury Car Brands, April 28, 2013-oct. 27, 2013
figure 190: Mentions By Page Type, Selected Luxury Car Brands, April 28, 2013-oct. 27, 2013
figure 191: Mentions By Type Of Conversation, Selected Luxury Car Brands, April 28, 2013-oct. 27, 2013


appendix – Market Drivers

aging Us Vehicle Fleet Provides Challenges For Luxury Car Sales Growth
figure 192: Average Age Of Cars, Light-trucks, And Total Light-vehicles, 2002-13
unemployment Impacts Luxury Car Sales
figure 193: Unemployment And Underemployment Rates, 2007-13

appendix – Trade Associations
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Luxury Cars - US - November 2013 :Latest Market Size Research Report

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Luxury Cars - US - November 2013 :Latest Market Size Research Report