There is a great need for profit optimization and careful product positioning and repositioning in the frenetic but unforgiving RFID market that is increasing ten times to become a $26 billion business in 2016. RFID is entering most sectors of corporate, public and private life so understanding how to create enduring profit from such a choice of designs and applications, software, hardware and services, calls for great care and modern management tools.
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RFID Profit, Fund Raising and Acquisition Strategy:Industry Trends, Size and Shares Research Report
1. RFID Profit, Fund Raising and Acquisition Strategy
Who is buying RFID companies - why? Who is investing in RFID companies - why? What next? Why are
some RFID companies highly profitable and others collapsing? There is a great need for profit optimization
and careful product positioning and repositioning in the frenetic but unforgiving RFID market that is
increasing ten times to become a $26 billion business in 2016. RFID is entering most sectors of corporate,
public and private life so understanding how to create enduring profit from such a choice of designs and
applications, software, hardware and services, calls for great care and modern management tools.
Last year, the profits of 1000 RFID activities varied from about ten million dollars to a loss of $53 million.
Too much of this was unplanned and unintentional. Some of these companies are growing rapidly and
profitably but others have recently gone out of business. Yet, in this fast growing, fragmenting market, the
performance of the players obeys rules of the marketplace and success and failure can largely be predicted and
controlled. IDTechEx has studied its 2000 case studies of RFID in action in 75 countries and carried out
detailed market research to understand what is going on.
This unique report on how to make money in RFID is packed with facts and analysis. IDTechEx, a
consistently profitable RFID business, explains the trends, opportunities and tools for optimization of cash
generation. It reveals the rationale behind the sudden increase in both fund raising and acquisitions in RFID
and who is doing what and why - also what should come next. IDTechEx analyses how to benefit from the
trends, interpreting the disruptive new technologies and its 10 year market projection. This lucid and informed
examination of how to succeed in RFID should be required reading for all seeking to maximize their
contribution to this exciting sector and create enduring profitable growth, from manufacturers to consultants
and investors.
The 215 page report contains 67 tables and figures comparing the performance of over 40 RFID companies in
order to explain product positioning, future market opportunities, dangers and other signals ahead. The
following 90 companies involved in RFID are referred to in the text:
ACG Identification Technology AeroScout Alanco Technologies Alien Technology Allflex Applied Digital
ASK Assa Abloy Avery Dennison AVID Wireless AWID Cisco Denstron DynaSys Ekahau EM
Microelectronic Emirates Technical Innovation Centre EMS EXI Wireless G2 Microsystems Gemalto
Giesecke & Devrient HID Hitachi IDTechEx IDVelocity Impinj Indala Infolink Systems Innovision InSeal
SAS InSync Software Intellident Intermec KSW Microtec KTP Lockheed Martin Linpac Manufacturing
centre of Excellence MarkIV Industries Matrics MeadWestvaco Metget MetroLogic Mu Solutions MIT NCR
Nissan NTT Data Oat Systems Omnikey Omron OrganicID OTI PanGo networks Philips Semiconductors
PolyIC PSC Quatrotec Radianse Raytheon RFID Journal SAMsys SATO Savi Technology Schwab Siemens
Sirit Smartag Soartech Sokymat Sony Sygade Symbol Technologies 3M TAGSYS Texas Instruments
ThingMagic TradeWind Technologies TransCore Trenstar Trierenberg Group Tyco ADT Ubisense Verichip
VeriSign VisibleRF WaveID WhereNet Xterprise
RFID Profit, Fund Raising and Acquisition Strategy
2. table Of Contents
Executive Summary And Conclusions
1. Introduction
1.1. The Breakeven Curve
1.2. Type Of Business
2. Product And Business Positioning
2.1. Methodology Of The Strategic Planning Institute
2.1.1. Product Positioning Is More Important Than Anything
2.1.2. Detailed Sri Findings
2.2. Redefining The Battleground
2.3. V Curve Of Sustainable Profitability With Size
2.3.2. Minimum Size For Enduring Profitability
2.3.3. Setting Up A Service Business Is Easier
2.3.4. Riding The V
2.3.5. Lessons From Interrogator Manufacture
2.3.6. Rfid Inlets
2.3.7. Rfid Tags
2.3.8. Rfid System Integrators And Systems Suppliers
2.3.9. Niche And Volume Rfid Activities, Actual And Wannabe
2.4. Experience Curves
2.4.2. Care Needed
2.4.3. Racing Down The Experience Curve
2.4.4. Puncturing The Dream Of The One Cent Chip Tag
2.4.5. No Guarantees
2.5. Disruptive Products
2.5.1. Parasitic Wifi Rfid
2.5.2. Near Field Uhf Rfid
2.5.3. Near Field Uhf Rfid Vs Hf For Item Level Tagging
2.5.4. Printed Thin Film Transistor Rfid
3. Effect Of Competition And Market Growth Rate
3.1. Methodology Of Boston Consulting Group
3.2. Useful Guidelines
3.3. Areas Of Over And Under Supply
RFID Profit, Fund Raising and Acquisition Strategy
3. 4. Optimum Position In The Value Chain
4.1. Dynamics Of The Rfid Value Chain
4.2. Radical Changes Ahead For The Rfid Value Chain
4.3. Optimum Acquisition Strategy
4.3.1. Some Significant Acquirors And Their Rationale
4.3.2. Profile Of Sirit Acquisitions In 2006
4.3.3. Metrologic Acquires Visible Rf
4.3.4. Assa Abloy Acquires Schwab & Partner Group.
4.3.5. Oti Acquires Inseal Sas
4.3.6. Ncr Buys Idvelocity
5. Lessons From The Idtechex Rfid Knowledgebase
6. Understanding The Market 2006-2016
6.1. Niche Applications - Market Projections
6.2. Importance Of Active Rfid
6.3. Examples Of Specific Opportunities
7. Some Interesting Rfid Companies
7.1. Savi Technology
7.2. Philips Semiconductors
7.3. Em Microelectronic
7.4. Sokymat
7.5. Aeroscout
7.6. Alien Technology
7.7. Sirit
appendix 1: How Evolving Rfid Legislation Can Affect The Value Of Investment In Rfid
Appendix 2: Idtechex Publications
Appendix 3: Glossary
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RFID Profit, Fund Raising and Acquisition Strategy
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RFID Profit, Fund Raising and Acquisition Strategy