3. Is Social Enough?
DrawbacksCurrent BBDO Plan
•Heavy traditional media
spending
•Facebook as Hub
•Games
•Promote through events
•Lack of user generated
content and restricted
sharing
•Facebook as “hub”
•Lacking long term
engagement
•Doesn’t resonate with
Millenials.
4. Is Social Enough?
Revised Plan
•Encourage user generated
content
•Incentivize group behavior
•Reward participants
•Microsite as hub
6. Target Audience - Millenials
• Age 16-25
• Urban, Lower-share markets
• Toronto & Vancouver
Entertainment Freebies Fun events
&interactions
Target Audience Values
12. Campaign Integration
• Decide on social media channels
• Plan Content
• Plan competitions, events, etc.
• Schedule Publishing of Content
Editorial Calendar
13. Campaign Integration
Social Media Tools
Solution to monitor and
manage your Twitter feeds
with powerful filters to focus
on what matters. You can also
schedule tweets and stay up
to date with notification alerts
for new tweets.
Unlimited social profiles,
enhanced analytics,
advanced message
scheduling, Google Analytics
and Facebook insights
integration.
Solution to watch real-time
conversation on social media
in order to predict the best
times for publishing content to
capture peak attention from
target audiences.