2. A Little About Me
Entrepreneur
Volunteer
Social butterfly
Scrabble player
Tea snob
Mom
School board member
Marketing fanatic
11th hour expert
Owner and marketing diva at Marketed by Michelle
8. So you want a piece of the Internet…
Originally a blogging medium, WordPress now offers a
great platform for creating almost any kind of website –
from blogs to brochure sites to e-commerce.
WordPress is used by 59.6% of all the websites whose
content management system we know. This is 26.5% of all
websites.
MarketedByMichelle.com
9. You’re in good company
According to the WordPress
showcase page, WP powers
some major players,
including:
Groupe Renault
Vogue.com
Smithsonian Institution’s
National Museum of African Art
Tribune Media
The New Yorker
Time.com
mercedes-benz.com
Rush
open.nasa.gov
Ariana Grande
Angry Birds
Walt Disney Company
NY Post
Ringling Bros. Circus
Fortune
Beyonce
Dallas Mavericks
Wil Wheaton
Sweden’s official site
Georgia State University
Justin Bieber
MarketedByMichelle.com
10. Basic Installation
Where to get started
Choose a theme. Upload it.
Free vs. Premium
Updates
Less recognizable
Documentation (usually)
Support and forums
Get rid of footer links
Often easily customized
Customize it.
Logo, colors, background images.
Note:
Changing your theme won’t delete your content (media,
posts, and pages) but most likely WILL delete any
customization – so if you revert back to an older theme you
will have to re-enter customizations.
MarketedByMichelle.com
11. Basic Installation
Where to get started
Choose your plugins and upload them.
Some of my “must haves” include:
Security (WordFence)
Spam Control (Disable Comments)
Backup (Backup Buddy, WPClone)
Forms (Gravity Forms, Jotform)
Calendar (Timely)
SEO (Yoast)
Post Expirator
Shopping Cart
(woo commerce, Ecwid, shopify)
Note:
Logged into your wordpress.org account? Favorite the
plugins you use frequently for easy uploading from the
repository.
MarketedByMichelle.com
12. Basic Installation
Posts
Where posts appear on the site is theme-dependent
Categories vs. Tags
Scheduling
Expiration (plugin required)
Featured Image
Note:
If you are using a slider, make sure your featured image
matches the slider dimensions.
MarketedByMichelle.com
13. Basic Installation
Media
Photos
Graphics
Pdf files
Documents
Etc.
Note:
Make sure photos are sized well so they don’t slow down
your site. Link to video on YouTube or Vimeo.
MarketedByMichelle.com
14. Basic Installation
Pages – the “meat” of your site.
Choose your template (different with every theme)
Choose a “parent” for hierarchy
Set featured image – if desired
Use headings <H tags> for both reading and SEO purposes
Use “save draft” to continue working without publishing the page –
or losing edits. Click “view page” to see work in progress
Note:
Using the “Visual” vs. “Text” views will allow you to access
and edit different aspects of the page.
MarketedByMichelle.com
15. Basic Installation
Comments
Use a spam filter if you invite comments.
Note
You can always check the spam filter to make sure that any
comments you want to let through are found and approved.
MarketedByMichelle.com
16. Appearance
Themes
Delete anything you are not using or will not use.
Customize will have different options based on the theme.
Background may or may not display as you intend – based
on the theme.
Note:
Never edit theme files directly! Use a child theme or CSS
editor (like the one included with Jetpack) to make CSS
edits.
MarketedByMichelle.com
17. Appearance
Widgets
Widget areas also vary based on themes, but most have
similar functions. Variations may include WHERE widgets can
be placed (i.e. footer, sidebar, header, etc.)
Standard widgets include text boxes, meta functions,
calendar of posts, categories, menus, etc.
Plugins can often provide additional widget options like
Facebook “like” boxes, Twitter feeds, and even industry-
specific options like real estate MLS lookups.
Note:
The Text Widget allows you to use basic HTML language to
add content, links, graphics, etc. This can really come in
handy!
MarketedByMichelle.com
18. Appearance
Menus
Menus are much more versatile than you may think!
Establish link hierarchy through dropdowns
Add links to outside pages in your menu
Customize labels – change the menu name without changing
the target page or link name
Add blog categories as their own menu items
Note:
Want a menu link to open in a new tab? Click the “Screen
Options” tab at the top of the menu dashboard and check
“link target.” Now when you edit a menu item you can
check “open in new window/tab.”
MarketedByMichelle.com
19. Users
User Roles
Administrator – somebody who has access to all the administration
features within a single site.
Editor – somebody who can publish and manage posts including the
posts of other users.
Author – somebody who can publish and manage their own posts.
Contributor – somebody who can write and manage their own posts
but cannot publish them.
Subscriber – somebody who can only manage their profile.
Note:
Be very cautious about assigning administrator rights to
anyone. They will have access to make ANY changes on your
site.
MarketedByMichelle.com
20. Settings
What to Change
General Settings
Site Title
Tagline
Timezone
Date Format
Week Starts On
Note:
Be careful not to change your WP or Site addresses unless
you are confident of what you are doing. You can make your
site “disappear.” You have to know how to navigate the
cPanel well to fix it.
MarketedByMichelle.com
21. Settings
What to Change
Permalinks
Permalinks will default to unfriendly URL page names (like
sitename.com/?p=123)
Instead click the “Post Name” setting to have your page names
appear in the URL bar. (like www.sitename.com/pagename)
Note:
Using Post Names as the URL page name also assists with
SEO!
MarketedByMichelle.com
22. Must-Haves
Favicon
A favicon is that tiny 16x16 pixel image that displays in the
tab of your browser page and is unique to your site. Without
one all you will see is this.
To create a great favicon, go to favicon.cc and upload and
edit the image.
Some themes let you upload a file directly.
You may need to FTP the file
to your theme’s image folder.
Note:
A favicon is the cherry on your website sundae! It’s good for
branding, too!
MarketedByMichelle.com
24. Additional Info that Didn’t Fit Anywhere
Else
Favorite Sites
http://builtwith.com/
http://www.getip.com/
http://whatwpthemeisthat.com/
http://codex.wordpress.org/
http://www.w3schools.com/
Use the forums: themes, plugins, WordPress – there’s a
wealth of knowledge from those
who have “been there, done
that!” Note:
Use the Facebook Group forum for help on all kinds of WP
questions and “problems.”
MarketedByMichelle.com
https://facebook.com/groups/rocwp
This is a local meetup for WordPress
users – from beginner to advanced.
Join us online to learn more…and
attend our meetups on the 3rd Monday
of each month.