Overcome The Overwhelm - PRSM Webinar

STRATEGIES
& TACTICS

TO DO LESS
& ACCOMPLISH MORE

Michelle

Consultant

Frito-Lay
Glazer-Kennedy Insider Circle
WebMD

Speaker/Facilitator
Burger King Corporation
American Express
Women In Cable
Telecommunications

Education

MBA, University of Miami, 2004
Dartmouth College, BA in
Psychology Modified with
Mathematics (Statistics)

The Next 45 minutes
My promise: To deliver as much valuable
information as I possibly can so you
can get more done and stay sane!
Ready?

PS - This is interactive! If you have
a question... OR when I ask a
question, type your answer
in the chat box.

1.

My Story

(From Uh-Oh to A-Ha!)

All Content Copyright Michelle Villalobos, Mivista Consulting, Inc., 2009. All Rights Reserved.To reprint or repurpose for commercial use, please contact Michelle at http://
www.mivistaconsulting.com

When I started
my business, I
was “working”
a LOT.
Hustling.
Hunting.
Pushing.
Struggling.

I was always
available,
always
accessible.
I answered
every call and
every email
myself – usually
right when it
came in.

I was a multi-tasking
MAESTRO (I thought)

I had no
SUPPORT.

I had no
SYSTEMS
in place.

I faced lots of
COMPETITION.
I rarely said “NO” to
or WALKED AWAY
from opportunities.
I HUNTED for clients
and new business.


I scheduled my LIFE around my WORK
(instead of my WORK around my LIFE).

I didn’t “have time” or ANYTHING – no
hobbies, no fun, no LIFE.

I didn’t
REALLY know
the value of
my TIME (and
didn’t charge
enough for it)


Worst of all...

I disliked MOST of the
work I was doing.


I was exchanging my LIFE for WORK.

Marketing

•

Selling

•

Executing

•

Financials

•

100

•

Miscellaneous

-

-

-

-

Networking, Social Media, Email
Marketing, Blogging, Website, Media
Kit, Price List, Brochures, Business Cards,
Logo, SEO
Prospecting, Writing Proposals,
Following Up, Negotiating, Closing
Researching, Desiging Workshops,
Creating Slideshows, Practicing, Taking
Notes, Creating & Delivering Client
Reports, Training, Workshops, Monthly
Events
Invoicing, Paying Bills, Managing Cash
Flow, Projections, Tracking, Monitoring
Income
Every single other thing possible


A-Ha Moment:

My career was making me a SLAVE.
I had no life AND I wasn’t even
making MONEY.
Can you relate?


QUESTION:
What if you
had more
time?
7

Fast Forward...


I founded & run Miami’s largest
2-day conference for women.


September 2012 Issue

Make Them BEG
Monthly

CONTENTS

Your monthly reminder to promote YOURSELF to the top. Because if you don’t do it, nobody else will.

Letter From The Editors
MINDSET MASTERY
Neuroscience & Branding – Why looking bring you another issue of Make Them BEG
We are so excited to
Osmara, in her own words, after personal branding: some of the FUNDAMENTAL
good is also good for Monthly. Once again, we’ve gathered
business.
“When I first watched Make Them BEG it wasn’t the content that most impressed me.to focus on so clients and prospects
brand elements that you need What I loved best was
watching you two – Michelle and Jessica – having FUN in your business. Playing! That’s what I wanted. you more.
value you more, pay you more and LOVE working with So
2. THE SAVVY STRATEGIST – I looked back to who I was as a child. I
when I followed the advice in that section – section two I believeissue, the focus is your LOOK. How you look issaw important
In this
more
The Importance Of Your Visualmy business so
Identity –
how much I loved to play, write and create. Now I’ve transformedwith so many tools I get to do a lot more ofbrand to the
than ever,
online to disseminate your
People want to do businessRead our interview with Dr. Eva Ritvo to understand WHY how
with people they
that: Play, write and create.
world.
like and trust. How you LOOK hasrelevant in business, and why it is so important to be
you look is so a lot to do
In the last year I’ve gotten authentically how successful you am, inandthat’s made a huge difference. succinct yet profound
with aligned with who I are and consistent in your choices. In the I’m also
repetitive building
bolder than ever. I am confident and refuse andcensor Get ready toGuy Kawasaki inme IS what’s magnetic.
to trust. myself. Being authentically Enchantment, “familiarity breeds
likability
words of flood the
People who are showing up are showing up because of ME. They want to know what I have to say, and what I
commitment.”
internet with some great images of you!
can teach them. I’m not Osmara Vindel the coach anymore, I’m Osmara, author of The deploy a brand that feels familiar and
Unleashing.
Our goal is for you to build and
1.

About

MAKE
THEM

BEG

IN EVERY ISSUE
Mindset Mastery

As a very wise entrepreneur once
said, “most business problems are
really personal problems in disguise.”
In each issue, we’ll tackle a “mindset
issue.”

The Savvy Strategist

In every issue, we’ll provide one
strategic initiative to focus on that
will help you heighten visibility,
increase profitability, or improve
operations.

As for the hard facts: I’ve doubled my coaching rate and attractive to your target audience; onepay it. Clients are test of time
have my perfect clients ready to that withstands the
3.
TOTALLY TACTICAL
and evolves as you do. So
now finding me on the Internet, which means I’m not outTactical, practical theget out I’m only taking and take some
time. your highlighter on
Creating Your “Look”notes, this is a great – and FUN – issue!!
– there hustling all
clients and group coaching members that I respect and wantthe spend my of
guidelines for developing to elements time with. I’m attractingThem BEG is a business
Make media
Totally
coverage from my word-of-mouth marketing campaigns,including head shots,
including a
your personal brand, Stay awesome,recent feature of my “Butterfly Club” training curriculum Tactical
philosophy and
Apply the strategy from Savvy
release party in the Miami Herald.” color choices, typography, logos and more.
Michelle & Jessica
invented by Michelle Villalobos and
Strategist so you can boost your
Co-Creators of Make Them BEG

Parting Words Of 4. EMULATE & IMITATE
Advice...

Jessica Kizorek.

earnings and efficiency.

Emulate & Imitate
Instead of begging for business, we that you can use as guides
Search and deliberately will make you your
Examples
“Defining your personal brand powerfully engine optimization for getting take yourself more
teach our students to create implement the above strategy.
to an
FACE out there.... more seriously. It’s a
seriously. As a result, the outside world will take youHow to label images, lot of work, but
irresistible personal brand that
bite the bullet and get it all done as where as you can.them, what tosee how it lots from the
quick to upload Wait till you post, and looks
Case Study
magnetizes and seduces opportunities,
of other goodies.
other side. Unleash it baby!”
Theory is great, but sometimes
customers and clients.
you’ve got to see examples of
PS - Get a free excerpt of “The Unleashing” at www.Osmara.com.
different strategies in action. Here
5. STRATEGIC APPLICATION CASE STUDY
you’ll find
In the end, our goal is to empower a fully fleshed out example
Osmara Vindel, MBA walks us through her
of how
professionals to promote themselves someone achieved dramatic
results.
image transformation – and the results it’s
powerfully – both online and off – to
generated for her business.
drive business, increase referrals, andReview
Book
We love to read, and want to share
raise prices.
our “a-ha” moments with you.
Masterminds...
6. QUICK WORD
On Masterminds supporters of can
Have a question for us? Send it to
Both of us are HUGEand how they and participators in Mastermind Groups.
• Harness the power
Why? Because getting in a room with a handful of people committed to your
accelerate your progress.
TR@MakeThemBEG.com and we will
of many brains
success accelerates growth, drives performance and yields results.
just might answer it in an upcoming
MakeThemBeg.com
© 2012
• Get the benefit of
In the timeless classic Think And Grow Rich, Napoleon Hill interviewed the Them BEG Monthly!Michelle & Jessica, Inc. All rights reserved.
issue of Make
7. BOOK REVIEW

Takeaways

•
•

•
•

many more years of
experience
Open you up to new
perspectives
Feel group pressure
that holds you
accountable to the
commitments you
make.
Ally yourself with
great contacts
Absorb their
knowledge and gain
insight in a fun
environment

MakeThemBeg.com

Quick Word: On Masterminds

wealthiest, most successful men on the planet (yes, they were all men) to find
It’s Not How Good You Are, that others could
out what they had in common soIt’s How Good emulate. One of the basic
You Want to Be by they ALL participated in masterminds.
commonalities was thatPaul Arden

Having seen the results of participating in masterminds in our own
businesses, we decided to launch one. Our purpose is to gather the smartest,
most driven members of our Make Them BEG inner circle and meet with them
once a month – in person – to move them forward, faster.
This is not a pitch to join our mastermind – though if you’re interested, reach
out to Toma (TR@MakeThemBeg.com) to check on openings (the group is

MakeThemBeg.com and there are basic requirements so we can be sure to Michelle & Jessica, Inc. All rights reserved.
© 2012 have a
limited in size

top-quality group) – this is a call to ACTION you to join a mastermind.

How to choose? Look for a group with people who are ahead of you and who
have unique gifts that inspire you. In the (paraphrased) words of Michelle’s
hero, David Ogilvy... “If each of us [surrounds ourself with] people who are
smaller than we are, we shall become a [mastermind] of dwarfs. But if each of
us [surrounds ourself with] people who are bigger than we are, we shall become
a [mastermind] of giants.”

© 2012 Michelle & Jessica, Inc. All rights reserved.

Clients
• American Express Training (referral)
• Burger King Training (networking)
• LivingSocial Sponsor (referral)
• Constant Contact Sponsor (cold email)
• Lexis/Nexis Speaking (internet lead)
• Origins Sponsor (referral)
• Inktel Direct Facilitation (referral)
• Uni-K Wax Centers Sponsor (referral)
• Sudsies Drycleaners Sponsor &
Consulting (networking)
• Lloyds Bank Speaking (internet lead)
• Frito-Lay Consulting (referral)

I further movements I believe in

Your Turn

Write down 3 things you would do
more of, if you could release some
time in your calendar.
This will make it easier to COMMIT
to implementing the tactics we’ll
be discussing on this webinar.

2.

Your TIME
What’s It WORTH?


Base Earnings Target

100000

Number of work weeks

45

Number of work days/week

4

Work hours/day

9

Productivity
Value of YOUR hour

1/3

$185.19

Think about that number every time...

“ADD”
Interesting article on ADD &
Evolution here:
http://borntoexplore.org/evolve.htm

It takes the human brain 2 to 4 times
longer to recognize and process
information when switching from
one task to another. Time lost
increases with the complexity of the
tasks at hand.
– Harvard University & University of Michigan Studies

People who regularly juggle several
streams of electronic information do
not pay attention, control their
memories, or switch from one task to
another as well as those who prefer
to focus on one thing at a time.
– Stanford Report, 8/24/2009
Study by Clifford Nass, Eyal Ophir & Anthony Wagner

• tasks that take 5 or 10 minutes get done
• give feeling of “accomplishment”
• tasks that take concentration & focus, get
delayed
• delayed tasks are usually more important
• we spend most time on unimportant tasks
• most productive work is done in longer chunks

“staccato work environment”
(Julie Morgenstern)
Julie’s online videos
have great info

In 2007, a group of Microsoft workers
took, on average, 15 minutes to
return to serious mental tasks, such as
writing reports or computer code,
after dealing with incoming email.
They wandered off to reply to other
messages or browse the Web.
– New York Times, 3/25/2007

Parkinson’s Law

“Work expands so as
to fill the time available
for its completion.”
Perhaps you recognize this phenomenon
(or its corollaries)?


Data expands to fill the space
available for storage.


Studies show that if you

LIMIT the time available
for a task, you

REDUCE the amount of time
that task takes... and
IMPROVE results!

“Treat every
day like it's the
day before
vacation, and
you will get
more work
done!”
- Zig Ziglar

In other words, if you first
determine your “HARD LIMITS”
in terms of TIME, you will be
more FOCUSED and produce
BETTER RESULTS in the (shorter)
time you alloted.

The Point Is...
• Create deadlines – and enroll others in
meeting those deadlines
• Set specific amounts of time for certain
tasks
• Schedule blocks of time for tasks
• Shut off interruptions while performing tasks

Vilfredo Pareto - Italian
engineer, sociologist,
economist, political
scientist, philosopher

AKA: GENIUS!!


Inputs

Outputs

20%

20%

80%

80%


20% of workers contribute
80% of results:

Focus on rewarding these
employees.

20% of bugs contribute to
80% of computer crashes:

Focus on fixing
those bugs first.

20% of clients contribute
80% of revenue:

Focus on those clients!


The easiest, quickest and best way to
achieve TIME & PRODUCTIVITY is to

ELIMINATE
clients, projects & activities
that don’t produce RESULTS


Back when I
started, for
example, my
proposals
looked like
this, took
HOURS to
craft, and
mostly never
got
accepted.
So I stopped
writing
proposals.

4.

Work Around
Priorities First

10

Step 1: Establish Priorities

What are your ROCKS?
(top 3 priorities in life?)

Eat
Healthy
Work
Out

Family
Free Time

Purpose
Meditate

LIFESTYLE Fun
Stability

Income

Priorities aligned

Hobbies

Be a role model

Step 2: Create Parameters

Write down ONE parameter for
each of those three priorities.

Examples
•

Family Time --------->

•

Hobbies -------------->

•
•
•

Peace of Mind ---->
Romance ----------->
Health ---------------->

•

Organize ------------->

No work on weekends Dinner w/family 2x/wk
8 hours/week to paint
Ride horses 2/week
Meditate 30min/day
“Date Night” 1/week
Eat breakfast every
day
Do yoga 1x/week
Mondays =“errands &
admin” day

Step 3: Schedule Them!

Put them into your calendar
and HONOR THEM!!
Enroll others in supporting you...

Recap
•

Know the value of your time... and guard it
like a stack of bills

•
•
•
•

Stop multi-tasking & being “busy”

•

Establish your priorities FIRST and honor them
using a schedule that you live by

Limit the amount of time available for tasks
Set deadlines - and enroll others in them
Eliminate the 80% of things you do that don’t
generate results


ank you!!
Th

MichelleVillalobos.com

Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

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