"You: The (Online) Brand" Presentation by Michelle Villalobos, Personal Branding Strategist & Speaker

YOU: The Online Brand
create an online presence that represents
you well & reinforces your personal brand

Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
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Consider the
difference
between this:

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and this:

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In the first, the guy is pushy & “salesy,” in
the second, people are fighting each other
to get to you. Which would you rather
be? It’s a lot more effective if people are
looking for you and WANT to work with
you, and that’s the benefit of creating a
strong brand online, and letting
opportunity come to you.

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what’s the difference?

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between this

Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

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and this?


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Both of these women experienced a
scandal, but only Martha Stewart came
through it relatively unscathed and still
successful. Why? Because she had a strong,
established brand going in, whereas Monica
Lewinsky was an unknown entity before her
scandal. Lesson: developing a strong brand
will help you weather any business challenge
more effectively.

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over 76,184,000 views (and that’s just ONE video)
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• internet = leverage
• unlimited
• pull (vs. push)
• widen sphere of inﬂuence
• charge higher prices
• gain credibility (easier sales process)
• increase perceived value
• earn praise and recognition
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so how do you do it?

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4

Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
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start with a
strong brand

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i. your name

4


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pick your name
• Can you own your actual name?
• Is your name very common?
• Can you add a middle initial or middle name?
• What about a descriptor or a pseudonym?
• Consider your brand.
• Coin a term/phrase.
• Is geography a consideration?
3


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name difﬁculties

3


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name difﬁculties?

3


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ii. deﬁne your brand
(yes, now)


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to do (right now)
• 3 - 5 words you want associated with your name
• what do you want to be top of mind for?
• keep in mind location, target audience
• what are people looking for you looking for?
• get into their heads
• ask your clients/friends/outside perspective
• try Google keyword tool (type in your URL)
4


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(short & sweet)

(BPS, USP, BIS, blah-blah-blah)
4


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who am I?
why am I here?
what do I believe in?
what value do I offer?
for whom?
how am I unique?

= YOU: the brand

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Tracee Rothschild
Life Coach & NLP Practitioner
The Whole Person Center


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Tracee Rothschild
The Couchless Therapist
Fast solutions to life’s problems...
without all the couch talk.

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Tracee Rothschild
“The Couchless Therapist”


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iii. now just put it
everywhere

4


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monitor

http://www.google.com/alerts
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monitor

http://www.google.com/alerts
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monitor

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start with the easy stuff

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get interviewed

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upload a media kit/bio

• photo
• background - short paragraphs
• images/samples - lots!
• artist’s statement (?)
• be real
• align with your brand
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for anything visual


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Google maps

http://maps.google.com/ click put your
business on Google maps then add a listing
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http://en.wikipedia.org/wiki/Wikipedia:Your_ﬁrst_article
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put your name on everything
you put onto the internet.

2


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be creative &
stand out!
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ﬁnd ways to deliver value

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ﬁnd ways to deliver value
screensavers
free music downloads engage with you

how-tos value entertainment

time-lapse video events

slideshows
1

Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 2

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write down ONE thing
you could do
– tomorrow


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need content?

http://www.google.com/reader
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write articles

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don’t like writing?

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1


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1


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what makes something
“go viral?”

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i. worth spreading
• appeals to your target audience
• entertains
• informs
• educates
• inspires
• short (usually)

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ii. spreadable

• record it
• post where anyone can see it
• use existing networks (brown bags?)
• easy to forward/share
• place it where people already are

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have a home base

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have a home base

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have a home base

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have a home base

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blogs are super easy

blogger or wordpress?

http://pulsed.blogspot.com/2007/07/
blogger-wordpress-chart.html
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links to your site are essential

• ask friends
• ask fans
• ﬁnd partners - preferably with big trafﬁc!
• get creative (i.e., testimonials)
• reciprocate
• only choose if aligns with your brand
• get listed (i.e., directories)

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don’t forget the http://

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your home base

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website evolution
case study

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1


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website basics
• useful trumps cool • check links:
• “The Power of One” www.linkalarm.com
• design = identity. • titles matter
• type • 3-clicks
• simple, clean • objective?
• consistent theme • show your face
• no auto-play music • have a personality
• update often • video is awesome
3


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exposure vs. leads

1

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how Marie Forleo got me
• Why You Shouldn't Initiate "The Talk" - Your April 1 Dish
• Date Conﬁdently Using Real Men's Tips! Your April 27 Dish
• Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish
• 7 Secrets of a Flirting Goddess - Your May 1 Dish
• What NOT to Do On a Date - Your May 15 Dish
• The #1 Cause of Dating Drama – Your May 18 Dish
• Is He Mr. Right or Mr. WRONG? Your May 20 Dish
• Michelle, Why Didn't He Call? Your May 29 Dish
• Secrets of Getting Over a Breakup - Your June 1 Dish
2

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relationship models:

2

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ideal online model

- to- one
one clients audience
become becomes
com fans leads
mun
feed icate
bac
k

extend 2

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influence the
INFLUENCERS

1

Copyright 2008, Michelle E.Villalobos, Mivista, Inc. All Rights Reserved. www.mivistainc.com

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list growth
Start List Growth Total
Week 4 Week 10 Week 20 Week 52
Size Rate Growth
4 10 20 52

100 1% 104 110 122 168 65%
500 1% 520 552 610 839 65%
1000 1% 1,041 1,105 1,220 1,678 65%

100 2% 108 122 149 280 166%
500 2% 541 609 743 1,400 166%
1000 2% 1,082 1,219 1,486 2,800 166%

100 5% 122 163 265 1,264 958%
500 5% 608 814 1,327 6,321 958%
1000 5% 1,216 1,629 2,653 12,643 958% 2

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what could you send
out on a regular basis
that wouldn’t be spam?

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social is the new business


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don’t hide

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Be a person

1

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be a person

1


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Tracey Hagen Photography

Before
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“I specialize in photographing people; capturing your
personality with an artistic vision. I can make you look
good and create a piece of ﬁne art to hang on your wall.
Art Photography for the people who matter most!”

Tracey Hagen
(photographed by Little’s Classic American Portraits)
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Gina Nordqvist
Nordqvist Creative Agency
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Marla Acosta
Makeup Artist For Film & Photography
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Jessica Suito
Niso, Corp. Accounting &
Controller Services for Small Business
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Cristina Maria Lloyd
Outta Space, Professional Organizing for Home Ofﬁces & Closets
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facebook tips
• be a person
• use a great image – more personal
• create lists to separate
• be conversational, not promotional
• import your blog, link to your site
• be reachable
• groups? name is everything.
• pay attention, listen, respond, post.

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twitter

By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

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listen


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follow people in your
industry, people you admire,
people you like


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deliver value: educate,
inform, entertain, or
ask, relate.


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1 to 10 “promo-to-
value ratio”


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no one cares if you're:
sitting in trafﬁc, just
woke up, going to bed,
tired, hungry, happy or
sad... unless you’re
hilarious (or famous)


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for more in-depth ideas/info, download
Twittorial & Top 10 Tips for New Tweeps
from Slideshare:
http://www.slideshare.net/
michellevillalobos


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combine online &
ofﬂine efforts


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to do


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so how do you do it?
• start with a strong brand & reveal yourself
• be ﬁndable & ensure what’s there is aligned
• capture fans - the ones who love you best
• create a process to grow your online audience
• gather them in one place (at least) - i.e., email
• deliver value to their lives regularly in some way
• think exposure vs. leads
• provide an easy way for them to forward you
• no spam!
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where to start
1. establish your name & key words
2. fill out key profiles using the above (checklist)
3. set google alerts (it feels good)
4. profile picture
5. establish a home base - even if it’s a blog
6. capture people with an offer (value piece)
7. email marketing (i.e., Constant Contact)
8. pick one way to deliver value (regularly)
9. be patient 2


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educational programs to develop
communications, sales & marketing skills

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want more?
* in-house workshops
* one-on-one
* headshot workshop

www.MichelleVillalobos.com
Call Jessica Lurie
(888) 531-3830

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"You: The (Online) Brand" Presentation by Michelle Villalobos, Personal Branding Strategist & Speaker

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"You: The (Online) Brand" Presentation by Michelle Villalobos, Personal Branding Strategist & Speaker