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1 de 25
big data
big choices
mick yates
www.dunnhumby.com
5 exabytes
4
5
5 exabytes
6
DOMO &
Column Five
Media
$1.7 trillion 2015
8
$670 billion2015
9
10
“tiny data + unstructured data = big data”
=
11
• complex: multiple sources
• analysable: capture, process, analyse & visualise
• useful: create decisive action
• pervasive: impacts everyone – changes all
“big data”
market “push”
12
13
beyond digital
you access
you search
you choose
you ignore
you decide
14
you “pull”
15
you own ALL of the data
dunnhumby
innovation
networks
customer
centricity
18
social media has
overtaken porn
as the #1 web activity!
19
social aggregation
20
social advocacy
21
22
mattmckeon.com
facebook defaults
23
“Open Graph makes it easier for
outside sites to share information
with Facebook when visitors
want to recommend a page”
24
redrockettoronto.com
mick yates
www.dunnhumby.com
big data
big choices

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Big Data, Big Choices - P&G Alumni Geneva