Causes on Facebook is one of the largest applications on Facbook. This deck shows how corporate partners can leverage the platform to reach over 120M registered users of the application.

1. LEVERAGING THE POWER & INFLUENCE OF 110MM PHILANTHROPIC CAUSES PARTICIPANTS WITH CAUSES ON FACEBOOK

6. Cause Sponsorship Example: Raise awareness for your brand’s philanthropic partnerships, add Facebook fans & strengthen brand equity

7. Snickers partners with a Feeding America cause to provide meals to hungry Americans. The partnership is highlighted in numerous locations on the main cause page. The sponsored cause lives within the Causes Application. Sponsored Cause: Co-Branding

9. Sponsored Cause: Matching Grant Module

11. Sponsored Cause: Peer-to-Peer Promotion While banner ads and emails can be critical seeding tools, the majority of users will find your cause through invitations from friends.

12. Matt views an invitation from his friend, Sarah, and decides to join the cause. Invitations to a sponsored cause have roughly an 15% conversion rate while the match is live. Sponsored Cause: Peer-to-Peer Promotion

14. Sponsored Cause: Friend Inviter Matt is prompted to invite his friends to the cause and is told how much potential impact he can have for the nonprofit.

15. Matt’s invitations organically spread the campaign to his social network, encouraging a new group of potential supporters to check out the cause. Sponsored Cause: Friend Invitation

16. The average Facebook user has 140 friends, many of whom receive a News Feed story highlighting the sponsorship. Sponsored Cause: Wall Post

17. After donating, the user is stepped through a promotion flow that is nearly identical to the “join flow”, but with the addition of a prompt to email friends in the cause with a donation challenge. Sponsored Cause: Donation Form

18. When the matching grant is fully met, Matt and all cause members see Snickers’ thank you banner. This creative stays in place for the remainder of the campaign and is completely customizable . Sponsored Cause: Thank You Banner

19. Sponsored Cause: Case Study #1 (Yes PeCan!) CAUSE CAMPAIGN Days of Campaign 28 Match Grant ($) $10,000 Cause Invitations Sent 150,000 New Cause Members 22,000 Total Raised ($) $11,600 # of donors 16 Total Donations $1,600 # of News Feed Stories 1,000,000 FAN PAGE New Fans 33,587 Page Views 76,280 Wall Posts 101 Photo Views 124 Comments n/a Video Plays n/a

20. Sponsored Cause: Case Study #2 (Audi TDI) CAUSE CAMPAIGN Days of Campaign 30 Match Grant ($) $25,000 Cause Invitations Sent 270,000 New Cause Members 35,000 Total Raised ($) $37,500 # of donors 33 Total Donations $12,500 # of News Feed Stories 1,700,000 FAN PAGE New Fans 50,089 Page Views 196,540 Wall Posts 571 Photo Views 128,876 Comments 7,314 Video Plays 54,650

21. Sponsored Cause: Case Study #3 (Snickers Bar Hunger) CAUSE CAMPAIGN Days of Campaign 60 Match Grant ($) $25,000 Cause Invitations Sent 800,000 New Cause Members 93,000 Total Raised ($) $29,500 # of donors 145 Total Donations $4,500 # of News Feed Stories 4,500,000 FAN PAGE New Fans 41,033 Page Views 294,348 Wall Posts 585 Photo Views 4,848 Comments 1,041 Video Plays 10,030

23. RECENT PRAISE FOR CAUSES Clicking For A Cause New York Times, November 12, 2009 Aflac Raises 1.16 Million For Children’s Cancer Center AdAge, October 9, 2009

24. OTHER BRANDS USING FACEBOOK CAUSES

25. For all inquiries, please contact: Christopher Miglino 323.645.4964 Skype, AIM: yogamates [email_address] www.causes.com