Portugal has become an increasingly popular tourist destination due to its natural and cultural diversity, including beaches, cities, mountains, countryside, and gastronomy. It has a strong hospitality industry that employs 10% of the population and contributes 10% to GDP. Major international brands have been investing in high-end hotels, resorts, and retail in Portugal, especially in Lisbon, to cater to growing tourism from countries like Brazil, Russia, and Africa. The Comporta region has received significant investment in luxury real estate projects to transform it into a world-class destination, demonstrating that Portugal offers opportunities for high-end tourism development and is an attractive place for international brands to invest.

1. PORTUGAL
The beauty of simplicity
Source: http://vimeo.com/33294024

2. Why
international
high end
brands choose
Portugal as a
place to be?

3. DIVERSITY
People
Adventure
Gastronomy
Museums
City
History
Mountain
Countryside
Beach

4. Hospitality is part of the
Portuguese DNA
•
More than 14 million tourists
•
Visitors increase of 8% in 2013
•
10% of population employment
•
10% of total GDP
•
14% of total exports
•
Average of 220 days of sun per year
Portugal current population – 10 million
Resilient sector in Portugal
“Sunniest country in Europe”
Source: www.ine.pt; www.turismodeportugal.pt; www.visitportugal.com

5. Portugal is an airlift hub for
Brazil, Africa and Middle East
Source: www.ana.pt

6. Portugal’s worldwide awareness is
increasing
•
20% increase of the American market
share in 2013 resulting in a 29% revenue
increase
•
24% increase of the Russian market share
•
22% international press awareness increase
•
Second largest increase of Google search in
the world
Source: www.ine.pt; www.turismodeportugal.pt; www.visitportugal.com

7. Portugal was voted by the
international media
• THE BEST EUROPEAN GOLF
DESTINATION 2013
• THE BEST EUROPEAN BEACH
DESTINATION 2013
Source: www.worldtravelawards.com

8. Algarve, the main tourism region
in Portugal, received the following
awards by the international media
• EUROPE’S LEADING BOUTIQUE RESORT
(Vila Joya)
• EUROPE'S LEADING GOLF RESORT (Quinta
do Lago)
• EUROPE'S LEADING LUXURY RESORT
(Conrad Algarve)
• EUROPE'S LEADING VILLA RESORT
(Martinhal Beach Resort & Hotel)
Source: www.worldtravelawards.com (2013 awards)

9. High end
Tourism in
Portugal is big
and is getting
bigger

10. High end hotel & resorts brands in Portugal
10
16
6
7

11. High Street Retail in Portugal
Due to the increase of high
end tourists in Portugal
(mainly from the BRIC and
Africa’s Emerging countries)
the main luxury brands are
investing in Lisbon as a
luxury destination

12. Hospitality high end brands are investing more
than EUR 3.000m in the next decade in
Portugal
Comporta example
Source: http://alcacergolf.com/Location/StrategicContext/

13. COMPORTA
Case study

14. Source: www.herdadedacomporta.pt

15. A world class project: Amanduna
Source: www.herdadedacomporta.pt

16. A world class project: Amanduna
Construction already
started
Source: www.herdadedacomporta.pt

17. Source: www.reuters.com

18. Source: www.cntraveller.com

19. Source: www.herdadedacomporta.pt

20. Source: www.herdadedacomporta.pt

21. Is Portugal the
right place to
invest?
Source: http://viewpure.com/YK_PwoDWnKA