The document discusses how organizations can leverage social networking websites. It notes that while these sites provide benefits like access to external knowledge and low-cost networking, they also pose pitfalls like mixing personal and professional networks. The document recommends that organizations develop social media strategies, codes of conduct, and training to help employees maximize benefits and avoid risks of using these sites.
31. Explore at a corporate level the use of other social networking websites Draft Social Media Strategy
32. Adopt Develop code of conduct and usage policy for staff a social networking and social media & Draft Social Media Strategy
33. Develop Support social networking and other social media tools and techniques training programmes for staff in using & Draft Social Media Strategy
34. Open up social networking websites through web access policies vital knowledge sharing, knowledge management and professional Draft Social Media Strategy
35. Support Recognise internal social networking sites such as Yammer the development and use of & Draft Social Media Strategy
36. Adopt as your default intellectual property policy a Creative Commons license Draft Social Media Strategy
38. Max imise the benefits Min imise the pitfalls Social Networking websites of
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40. This work is the result of collaboration by a working group of the Henley Knowledge Management Forum: Diane Barlow HMRC Noelle Brelsford Office of the Parliamentary & Health Service Ombudsman Simon Cheung Information Centre for Health and Social Care Kate Curtis Audit Commission Jim Downie Unisys Kate Elliot Audit Commission Alison Flower BG Group Susan Frost MOD Dominic Grace Balfour Beatty Peter Hillis United Utilities Tony Jameson-Allen NHS West Midlands RDC Mike Jenkins MOD Stephen Latham DFID Tricia Lustig Henley Business School Adrian Malone Faithful+Gould Michael Norton IDeA (member co-champion) Duncan Ogilvy Mills & Reeve Geoff Parcell Practical KM Judy Payne Henley KM Forum (academic co-champion) Derek Shaw MOD Nick Silburn Henley Business School (project researcher) Robin Smith MOD Sue Smith HMRC Alan Stevens QinetiQ Peter Thomson Henley Business School Knowledge Management Forum
41. The Henley Business School of the University of Reading was established 60 years ago by business, for business. Highly pragmatic and relevant programmes are readily applied back in the working environment, to make a real difference to individuals and organisations. Henley’s Queen’s Award for Enterprise in the International Trade category recognises our success in exporting management learning around the globe. The Henley Knowledge Management Forum was founded in 2000 and is an internationally recognised centre of excellence in knowledge management. As a membership-based community, it attracts leading business practitioners, world-class academics and thought leaders who collaborate to develop insights, understanding and practical guidance on knowledge management.