1. PAULA SCHER

4. “I was the publicity chairman of the high
school – I made posters for proms and
events I never went to. I still do that.”

6. “IM BOTH A KID AND I`M
GAMBLING ALL THE TIME...IF
YOU`RE NOT THERES
SOMETHING INHERENTLY
WRONG WITH THE
STRUCTURE OF THE
SITUATION YOU`RE IN AS A
DESIGNER.”
~ON TED IN MAY 2008

7. 1984 Koppel & Scher
1991 Sole woman among 15 partners at
Pentagram
“"the only girl on the football team.”

8. 50 ways to
put off this
next design
project....

9. Graphics for Midtown Manhattan

11. THE PUBLIC THEATHER
NEW YORK

12. “Bring in 'Da Noise, Bring in 'Da Funk “~1995

15. “I had rebelled against the Swiss
international style because the act of
organizing the Helvetica typeface on a
grid reminded me of cleaning up my
room. Also I viewed Helvetica, the visual
language of corporations, as the
establishment typeface and therefore
somehow responsible for the Vietnam
War.”
~from “Helvetica”

16. ARTIST

18. NEW JERSEY PERFORMING ARTS CENTER, 2000

20. “Be culturally literate, because if
you don't have any
understanding of the world you
live in and the culture you live in,
you're not going to express
anything to anybody else.”

21. SOURCES
http://www.aiga.org/content.cfm/medalist-paulascher
http://diegoguevara.com/blog/2010/03/03/what-they-don’t-teach-you-about-identity-design-in-design-
schools…/
http://typophile.com/node/35203
http://www.time.com/time/covers/0,16641,20101206,00.html
http://www.eyemagazine.com/feature.php?id=177&fid=833
http://pentagram.com/en/new/paula-scher/
http://inspire-design.blogspot.com/
http://pentagram.com/en/new/2008/06/new-work-the-public-theater-1.php
http://www.bobbyaidfw.com/imd1083/paula_scher/index.html
http://www.ted.com/talks/paula_scher_gets_serious.html
http://www.designindaba.com/article/paula-scher-dana-arnett
http://www.flickr.com/photos/michaelendy/5172742383/