This explains the top 10 professional sport teams that are using their social media tools and accounts the best.

1. Top Ten Teams Using
Social Media Right!
By: Michael Harper

2. #1 Los Angeles
Lakers
Facebook: 16,400,445 likes
Twitter: 3,169,966 followers
Instagram: 742,883 followers

3. Los Angeles Lakers
The Lakers are the biggest team right now in social media.
They have used almost all of the different social media tolls
that are out there and they use them really well. The
results can be seen by seeing how many people they have
following them on each one of their accounts. They
regularly post and keep their fans up to date on the team
and events that are going to be taken place. Their accounts
really bring the fans into the teams life and lets them see
some things that they would not see without social media.

4. #2 San Francisco
Giants
Facebook: 1,697,472 likes
Twitter: 436,891 followers
Instagram: 261,904 followers
Social Media Cafe

5. San Francisco Giants
The Giants had a very big impact in last years MLB playoffs
with their social media accounts. They really took in to
account the way that fans watch games and want to interat
with the team through the internet and social media. This
season they were the first professional sports team to open
what they call a “social media cafe” at their ballpark for the
fans. The Giants as a organization have really began to
understand the way that the sport is going and the way to
get new fans in the future. That is why they are number
two on the list.

6. #3 Los Angeles Kings
Facebook: 361,790 likes
Twitter: 242,836 followers
Instagram: 78,752 followers

7. Los Angeles Kings
The Kings are a team playing a unlikely sport in Los
Angeles. Teams in warmer climates like Florida and LA have
a hard time getting people to their games because hockey is
a winter sport. The kings have taken it upon themselves to
use tools such as Twitter and Facebook to bring more fans
in and get their teams brand out there. They realized that
they are competing with other huge team in their market
like the Los Angeles lakers and Los Angeles Dodgers so
they need to use these free tools efficiently. During last
years playoff run they were one of the best teams with
their social media accounts. They used it very well and even
poked fun at some other teams and celebrities. That is why
they are number three on the list.

8. #4 Manchester City
Football Club
Facebook: 5,611,627 likes
Twitter: 952,830 followers
Instagram: 63,789 followers

9. Manchester City
Football Club
In Europe soccer is a huge sport and a very big market to
get into. Manchester City brings their fans inside their
world through social media. They have a very large fan
following and it shows on their accounts. They keep on top
of the changing social media tools and regularly
communicate with their fans all over the world. They use
the free sites to communicate with fans in different
countries and update them on the games and the team.
That is why they are number four on the list.

10. #5 Boston Celtics
Facebook: 6,933,228 likes
Twitter: 1,135,719 followers
Instagram: 443,037 followers

11. Boston Celtics
The Boston Celtics are known for their social media
accounts. They use them all really well but the best one is
their Instagram account. They were one of the first teams
to get an Instagram account and are one of the best
professional teams using it today. They use it to bring their
fans into their players lives and the pre and post game
activites that go on. During the season they are using it the
most of any team and they connect it between their other
accounts as well. For a team that does not have world wide
status like the Lakers they have a lot of followers on their
accounts. This is why they are number five on the list.

12. #6 Miami Heat
Facebook: 8,401,855 likes
Twitter: 1,542,469 followers
Instagram:728,889 followers

13. Miami Heat
The Heat have grown in popularity in the last couple years
and it has to do with their social media. They have used
their social media accounts very well and stayed on top of
many trends that are happening. They connect all of their
big star players to the teams account and their fan base just
keeps getting bigger. They hold a lot of different contests
on their Twitter pages for their fans and really stay on top
of them. When the trend of “The Harlem Shake” came out
the Heat decided to make their own video and used their
social media accounts to promote it. That is why they are
number six on the list.

14. #7 St. Louis
Cardinals
Facebook: 1,404,364 likes
Twitter: 303,453 followers
Instagram: 38,663 followers

15. St. Louis Cardinals
Major League Baseball teams already have big fan bases
because it is Americans past time. The St. Louis Cardinals
take it to another level with how they show their
appreciation to their fans. They use their social media tools
to get many different messages to their fans. They have a
great following on all of their sites with over one million
followers on Facebook. They have some interesting events
that they put out through Twitter and Facebook like their
social media night. The Cardinals use Twitter a lot to get
their information out to the fans and they also connect
their accounts together really well. This is why they are
number seven on the list.

16. #8 New York Giants
Facebook: 2,671,657 likes
Twitter: 461,602 followers
Instagram: 24,544 followers

17. NewYork Giants
The New York sports market is really competitive with
having two MLB teams, two NBA teams, three NHL teams,
and two NFL teams all in the area. The New York Giants
do a really great job using their resources like their social
media accounts to bring more attention to their team. They
have many followers on every site and stay up to date with
their fans by providing them with regular information. They
tweet many times during the day and even in the off season
with not many teams do. They are number eight on the list
of teams.

18. #9 New Jersey Devils
Facebook: 334,970 likes
Twitter: 142,145 followers
Instagram:17,016 followers

19. New Jersey Devils
The Devils were one of the first teams in professional
sports to open a digital command centre at their rink. They
also won two awards for the use of their social media in
2011 from Bulldog Awards. The Devils being a team that
sometimes struggles to bring fans to the games had to find
a different way to get their messages to their fans. They use
their social media very well and their followers are
beginning to grow over time. That is why they are number
nine on the list.

20. #10 Toronto Blue
Jays
Facebook: 525,788 likes
Twitter: 289,851 followers
Instagram: 35,264 followers
#LoveThisTeam

21. Toronto Blue Jays
The Toronto Blue Jays are Canada’s on professional
baseball ball team in the MLB. This means that they have a
huge market that they can take advantage of. This past
season I have really noticed the organization focusing more
on their social media and connecting with their fans. They
have started a new hashtag #LoveThisTeam that has taken
off. They have used it in all of the right ways and gained
many more followers because of it. They use their accounts
very well by updating their fans on the team and give real
time stats on their Twitter account. They will have great
success from their social media and that is why they are
number ten on the list.

22. Sources
Twitter:
https://twitter.com/SFGiants
https://twitter.com/LAKings
https://twitter.com/MCFC
https://twitter.com/celtics
https://twitter.com/BlueJays
https://twitter.com/Cardinals
https://twitter.com/Giants
https://twitter.com/NHLDevils
https://twitter.com/MiamiHEAT

23. Facebook:
https://www.facebook.com/Giants
https://www.facebook.com/LAKings
https://www.facebook.com/mcfcofficial
https://www.facebook.com/bostonceltics
https://www.facebook.com/BlueJays
https://www.facebook.com/Cardinals
https://www.facebook.com/newyorkgiants
https://www.facebook.com/NewJerseyDevils
https://www.facebook.com/MiamiHeat

24. Instagram:
http://instagram.com/sfgiants
http://instagram.com/lakingshockey
http://instagram.com/mcfcofficial
http://instagram.com/celtics
http://instagram.com/bluejays
http://instagram.com/cardinals
http://instagram.com/giantsfootball
http://instagram.com/nhldevils
http://instagram.com/miamiheat

25. Other Sources:
•2013 Social Media Icon Awards: Best Social Media Team | PR NewsPR News.
(n.d.). PR News - PR, Public Relations, Media Relations, Communications, Marketing, P
Jobs and PR Industry Events and NewsPR News | For Smart Communicators. Retrieved
June 23, 2013, from
http://www.prnewsonline.com/free/2013/04/17/2013-social-media-icon-awards-best-
•Laird, S. (n.d.). How the L.A. Kings Are Redefining Sports Social Media. Mashable
Retrieved June 23, 2013, from http://mashable.com/2012/05/30/kings-social-
media/
•Pro sports teams building championship socia
l media campaigns | Mainstreethost Search Marketing blog. (n.d.). Mainstreethost
Blog | Covering SEO, Inbound Marketing, Social Media, Content Marketing & More.
Retrieved June 23, 2013, from http://blog.mainstreethost.com/if-pro-sports-teams
were-consumer-brands-on-social-media#.UcYIABYmzS9
•the score. (n.d.). the score. Retrieved June 22, 2013, from www.thescore.ie/san-
francisco-giants-open-a-social-media-cafe-whatever-that-is-956264-Jun2013/