Two Chop is a patented game embedding platform for websites with content. Patent # 8,317,624 B1. Clients include CBS

1. Overview

2. What is TwoChop?
2

3. Content
Games not integrated into content as a part of primary
customer experience
3
Text
Images
Video
Music
Social Media
Games
Online content is a multimedia experience
…but games are
treated as separated
experience

4. Example of game non-integration
• The book, Hip Hop, a Cultural Odyssey, has incorporated a
trivia game as a part of its web content
– Trivia game not a core part of the content experience
– Does not include multimedia that is a part of the book’s experience
– Excludes leaderboard to further engage players
4

5. Content
TwoChop integrates games into the content experience
5
Text
Images
Video Music
Social Media
Games

6. Product

7. Play Button
7
Leaderboard
Play Buttons

8. Game Module
8
Publisher ad units
TwoChop game module sits on top of a post page

9. Post Game
9
Links to other
pages with games

10. Results
October 2011

11. User participation increased as games
available increased
11
0
1
2
3
4
5
6
Week 1 Week 2 Week 3 Week 4
3.1
2.5
3.5
5.6
1.9
2.5
3.6
4.7
Daily Plays per Player
CBS Launch Campaign

12. 0%
25%
50%
75%
100%
1 2+ 4+ 6+ 8+ 10+ 12+ 14+ 16+ 18+ 20+ 22+ 24+ 26+ 28+
%ofReturningUsers
# of Days a Player Returns
Pop Monsters CBS
Users return over multiple days to play
12
51% of players return at least for 2 days
10% of Players return for at least 10 days

13. Games continue to grow
13
-
200
400
600
800
1,000
1,200
1,400
1,600
9/26 10/03 10/10 10/17 10/24 10/31
17
435
679
895
1,084
1,264
161
161
227
304
315
315
Organic Launch Promo
There are over 2,500 games now

14. Key Results
14
Increased time on
page by 288%
Incremental local
monetization
2.5K games created