Just a few thoughts about what it takes to cultivate a successful brand in the digital world. If you'd like to hear more about it, email me: speaking[at]mikearauz[dot]com.

1. 100 words about
digital branding.
by Mike Arauz

2. People’s lives don’t revolve
around your brand, they
revolve around life.
Mike Arauz 2009

3. Your competition on the
internet is everything else
on the internet.
Mike Arauz 2009

4. Design your brand to be
taken apart and put back
together in unimagined
ways by your consumers.
Mike Arauz 2009

5. Pass-along is made of people.
Mike Arauz 2009

6. Exponential pass-along
is a social phenomenon,
not a magic trick.
Mike Arauz 2009

7. Invest in relationships.
Mike Arauz 2009

8. Being measurable isn’t the same
as being worthwhile.
Mike Arauz 2009

9. If I can’t see what you’re
interested in and what you
choose to share, then I don’t
know who you are.
Mike Arauz 2009

10. If your brand is acceptable
to everyone, then it won’t be
exciting to anyone.
Mike Arauz 2009

11. Care about something
more important than
your product.
Mike Arauz 2009

12. Mike Arauz is a Strategist at
Undercurrent, a New York based
digital think tank.
I’d love to tell you more about this.
Email me: speaking@mikearauz.com
Let’s connect on Twitter: @mikearauz
I left the rest of my thoughts on
my blog: www.mikearauz.com
Mike Arauz 2009