Presentation given by Mike Barrett at the launch of the Squiz Open Source Social Networking Platform.

1. “ Best practices for leveraging communities and user generated content” Royal Society of Arts 6 th November 2008

3. Who does he work for?

4. How can he help me?

5. Myth #1 – Social networks are for kids

6. Social network or community? People I know People I share an interest with

7. Social networks and publishers are converging People Content Social Networks Publishers Communities Facebook Groups Forums Blogs Networking The underlying platform is the same

8. Myth #2 – We can “bolt” social networking on

9. On-line experience is multi-faceted Brand What the user remembers/ recognises Content What the user wants to know Functionality What the user wants to do

10. Content is the “centre of gravity”

11. Myth #3 – If you build it they will come

12. Step 1 - Let them talk

13. Step 2 - Give them airtime

14. Step 3 - Connect them

15. Act like a toddler

16. Well...

17. How toddlers learn Try Do Learn

18. It takes time

19. Myth #4 – Everyone will contribute

20. User behaviour Number of Users Level of engagement/passion Contributors Users Firestarters 1% 10% 89%

21. Transient or permanent?

22. Nurture the “Firestarters”

23. Myth #5 – Communities run themselves

24. Publishers responsibilities

25. Editorial responsibilities “ Catalyst for Discussion.. .” “ Seeder of Ideas…. ” “ Central to the Debate…” “ Part of the community…” “ Wisdom of the crowd ” “ Filter and Editor…”

26. It’s a dialogue now, not a monologue

27. Myth #6 – There’s no ROI

28. Gamespot

29. Understand the objectives Measure, measure, measure!

31. Thank you for listening

32. Thanks to the great photographers on Flickr http://www.flickr.com/photos/lab2112/ http://www.flickr.com/photos/timlav/ http://www.flickr.com/photos/22281745@N04/ http://www.flickr.com/photos/belljar/ http://www.flickr.com/photos/polandeze/ http://www.flickr.com/photos/17773534@N03/ http://www.flickr.com/photos/paperpariah/ http://www.flickr.com/photos/ohgeorgie/ http://www.flickr.com/photos/paladin65/ http://www.flickr.com/photos/zoomar/ http://www.flickr.com/photos/badboy69/