Blogapalooza 2011 The Brainzooming Group
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This presentation by Mike Brown of The Brainzooming Group (www.brainzooming.com) shares blogging tips for Blogapalooza 2011 participants at The University of Kansas. Blogapalooza is an effort to introduce marketing communications students to blogging through writing guest posts for a number of already established blogs.
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Blogapalooza 2011 The Brainzooming Group
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- 2. Blog: http://brainzooming.com // Twitter: @brainzooming 2
- 3. We help make smart p organizations more successful by rapidly: • Expanding their strategic options and • Creating innovative plans they can efficiently implement. 3
- 4. Let s Start with a Few Questions Let’s Start with a Few Questions • Who reads blogs on a regular basis? Who reads blogs on a regular basis? • Who is . . . – Is on Facebook? Twitter? Linkedin? Google+? – Actively sharing content on these? • Who is blogging for Business? Personally? 4
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- 6. Who is your target Wh i t t audience? What are you trying to communicate? 6
- 7. Who s Your Target Audience? Who’s Your Target Audience? 7
- 8. It s Social It’s Social Media! Bland 8
- 9. Find Your Engaging Personality g g g y Familial Mentor BFF CSRep Maven Comedian Snarky Confidant Teacher Straight Shooter Newsperson Cool/Hip Gossip 9
- 10. Topics? “That’s That s a Post! a Post!” http://unrealitymag.com/wp-content/uploads/2008/11/george_costanza.jpg 10
- 11. Blog Name / Link Author / Editor Topics Brainzooming.com Mike Brown Strategy, Creativity, Innovation, Social Media, Marketing NateRiggs.com* Nate Riggs Social Media, Small Business, Marketing, Career The Experience Effect Jim Joseph Branding, Experience Marketing, Marketing Communications, Advertising Alexander G Public Alex Greenwood Public relations, Communication, Ebook Relations Publishing, Kansas City Events Service Encounters S i E Chris Reaburn Ch i R b Services Experience, Services Marketing, S i E i S i M k i Onstage Branding Talent Culture Meghan Biro Careers, HR, Workplace * Still confirming participation 11
- 12. Brainzooming 12
- 13. NateRiggs.com 13
- 14. Jim Joseph Jim Joseph 14
- 15. Alex Greenwood Alex Greenwood 15
- 16. Service Encounters Onstage Service Encounters Onstage 16
- 17. Talent Culture Talent Culture 17
- 18. Think Thi k Know 18 Do
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- 21. 15 Blog Formats • Share Your Opinions on • Speculate About the Future Relevant Topics • Summarize a Topic • React to Others’ Opinions • Cover Part of a Topic in (Especially those expressed in other posts on your target blog) Depth • Report News on Relevant • Relate an Anecdote Topics • Report on a Conference / • Report News with Your Event Opinion • Interview Someone Else • Make a List Post • Review Something • Teach Something • Organize Information in • Do a Demonstration New Ways 21
- 22. 300 to 600 words 300 to 600 words 22
- 23. • St i tories • Unexpected • Concrete • Credible • Emotionall ti • Simple 23
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- 25. Search Engine Optimization – In 1 Slide (ROFL) • Pick a few words which are the focus of your post Pick a few words which are the focus of your post and use them multiple times – In the title and the beginning section of the post g g p – But don’t over‐use them • Use an actual keyword instead of a pronoun y p • Include links to relevant supporting info – Especially early in the post – 1 for every 100‐120 words • Write a post that’s 300 words 25
- 26. Sharing & Sh i g & Marketing M k ti Your Post Your Post 26
- 27. Avoid 2 Biggest Mistakes Avoid 2 Biggest Mistakes Thinking: Thi ki Everyone Sees Your Content y No One Sees Your Content No One Sees Your Content 27
- 28. Commenting & Social Sharing Commenting & Social Sharing 28
- 29. Twitter 29
- 30. Facebook 30
- 31. LinkedIn 31
- 32. Google+ 32
- 33. Blog Name / Link Author / Editor Topics Brainzooming.com Mike Brown Strategy, Creativity, Innovation, Social Media, Marketing NateRiggs.com* Nate Riggs Social Media, Small Business, Marketing, Career Marketing Career The Experience Jim Joseph Branding, Experience Marketing, Effect* Marketing Communications, Advertising Alexander G Public Alex Public relations, Communication, Relations Greenwood Ebook Publishing, Kansas City Events Service Encounters S i E Chris Reaburn Ch i R b Services Experience, Services S i E i S i Onstage Marketing, Branding Talent Culture Meghan Biro Careers, HR, Workplace * Still confirming participation 33
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- 35. Blog: http://brainzooming.com // Twitter: @brainzooming 35