Gamification of User Adoption Startup Weekend

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This brief presentation outlines 6 methods to leverage gamification to increase online user activation and engagement

Tecnología Empresariales

[object Object],11/21/11 Director of Marketing, ReachLocal President, Social Media Club of Dallas [email_address] @mikedmerrill #SWDFW

About Me 11/21/11 Organizations Experience Education Past Companies Accounting Operations Management Product Marketing Product Management Business Development Marcom Outside Sales Social Media Content Marketing

Gamification Defined ,[object Object],[object Object],11/21/11

Psychological Reasons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11/21/11

6 Common Types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11/21/11

Points 11/21/11

Badges 11/21/11

Levels 11/21/11

Leaderboards 11/21/11

Challenges 11/21/11

Virtual Currency 11/21/11

11/21/11

[object Object],11/21/11 http://www.mikemerrill.com/twitter http://www.mikemerrill.com http://www.mikemerrill.com/linkedin http://www.mikemerrill.com/facebook [email_address]

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Gamification of User Adoption Startup Weekend

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2. About Me 11/21/11 Organizations Experience Education Past Companies Accounting Operations Management Product Marketing Product Management Business Development Marcom Outside Sales Social Media Content Marketing

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6. Points 11/21/11

7. Badges 11/21/11

8. Levels 11/21/11

9. Leaderboards 11/21/11

10. Challenges 11/21/11

11. Virtual Currency 11/21/11

13.

Notas del editor

3 platforms Badgeville – samsung nation Bigdoor Bunchball
How many of you Google ’d the speakers tonight before coming. How about Googling customers/consultants before the first meeting We all do it Interesting stat: 3 Years ago there were only 2 Billion searches a day, today 60 Billion Replacing sales people