TabSite Webinar - Optimize & Social your Facebook Fan Page

Webinar: July 27, 2011

Fan Page Optimization: How to Optimize & Socialize your Fan Page

With Troy Rumfelt
And Mike Gingerich

Tweet Live with this Hashtag: #TabSite

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com



Agenda:
• Fan Page Optimization
• Fan Page Socialization
• TabSite Tabs Optimization
• New TabSite Tools for Search
Optimization




60 Minutes from
Now you will:
• Know where to go to
Optimize Your Fan Page
• Have a Plan
• Understand Social Features
• Be Pumped to try a new
TabSite Tool!
REMINDER: 1 Attendee will be drawn to win a Free for Life TabSite Gold Plan!




Video and Slides Available
later Today

Upcoming Webinar: Sept. 1
Special Guest: Mari Smith




REMINDER:
Stay with us today for special news!



Troy Rumfelt, President
TabSite & Digital Hill Multimedia




Mike Gingerich, Community Manager of TabSite
& Web Consultant of Digital Hill Multimedia




Getting Started:
1. Choose the best name for your Facebook Page

Good: Your Name <Ex. CK Products, LLC>




Getting Started:

1. Facebook Page Name

Bad:  Stuffing Keywords….
Don’t name your Fan Page:  <CK Products – Makers of Pans,
Cake Tools, Custom Molds, Wedding Cake, Fondant>

Why?  Hurts ability to be searched on Facebook




Vanity URL:

1. Important! This is a area of SEO Value!
‐ Can’t be changed!
‐ Must authentically represent your brand
‐ Can include a keyword

www.Facebook.com/username




2. Info Tab

Key! Use it well!
This is the place to
write a crisp,
Keyword‐rich
description.



3. Add Custom Tabs
with TabSite
‐Google sees each custom
tab as a unique url.
‐ Text and links can get indexed.*
*Note that all content is visible and
Shared within a Facebook iFrame so
the potential SEO value can be
mitigated to some degree as compared to a
Standard web page.




4. Add Links to your Website / Blog

Use Text Links and use images such as
the “Find Us on Facebook” badge




‐ Inbound Links on the web pointing to your fan
page adds value to your fan page rank
‐Authoritative website links will boost your
page rank (ex. A link on CNN.com to your fan page)




Facebook Social Plugins added to
your website/blog add inbound links



Add Links to your Wall Updates
Status updates offer a powerful way to place direct
links near the top of your Page’s CSS structure.



Because Google boosts pages that link to relevant sites – and
dings pages that link to unrelated sites, posting links in status
updates can be a powerful and authentic way to boost your
Facebook Page’s link score.

There are two ways to post links into your Page’s stream:
‐ Adding the raw URL in the text of the status update itself
‐ Using the “attach link” feature in the Facebook publisher



5. More Fans =
More intra‐Facebook inbound Links
Facebook places links to
Facebook Pages on users
profiles (privacy settings can impact this),
so the more fans you get, the
more links you’ll have to your
Page within Facebook.
<Public profiles are indexed by Search Engines!>


Fan Page Socialization
TabSite enables you to display and
utilize multiple social network and social
sharing tools easily on your fan page.



Add Engagement Tools

‐ Facebook Like
‐ Facebook Share
‐ Facebook Comments



Add Engagement Tools

‐ Non‐Fan Image



Connect Services
‐ Twitter “Follow”
‐ Twitter feed
‐ Blog RSS feed



Add Sharing Tools
‐ YouTube Videos
‐ Demo of VideoShow
Widget with FB Share
integrated.

Shhhh! Top Secret!



Current Issues with iFrames
• There is some debate in the SEO
Community but the fact that your custom tab
content is viewed within an iframe on
Facebook mitigates partially the SEO value of
your content.



Current Issues with iFrames
• Facebook does not insert keywords in your
Facebook url or add specific page meta data
• Googlebot is often blind to your custom
iframe tab content
Actual Google
Cached page
example!



TabSite SEO Solution!

A MicroSite of your Fan Page Tabs!
• Get Tab Content and Sub‐Pages indexed (no
iframe, content is on the web)
• Gives another web location to “Like” your page
• Integrates all your Tab Content
• Available to ALL TabSite users!
• Rolling out in Beta this week!


MicroSite
‐ Pulls fan page logo
& links to your fan page
‐ Add “Find Us” link

‐ Add Tabs & Sub‐Pages
‐ Paid Plans Control
Publish and UnPublish
See it: www.TabSite.com/DigitalHill



MicroSite
‐ Social Sharing

‐ 3rd Column Control
for Gold Plan Users

‐ Includes Fan‐Gating if
active on your Fan Page



Free
Version will
have ads

All Paid
Plans are
Ad Free!!
www.tabsite.com/CrossCountryCoachLLC



TabSite
MicroSite
With
Twitter Feed
in
3rd Column



We’re
Not Done!

‐ Paid Users
get first dibs
on MicroSite
Usernames!

Watch for the Go-Live so you can get your desired Username!
www.TabSite.com/GetYourName


Order and Publish



Social Sharing Toggles for Gold Plan



SEO
Tools:
‐ Tab Views
‐ MicroSite
Views
‐ Keyword
Density
‐ Set Meta
Data (for
MicroSite)



Only TabSite
Enables you to push your Fan
Page Tab and Sub‐Page Content
to the Web and…




Only TabSite
integrates
Social Sharing Tools and FB Plugins
pointing traffic back to your Fan Page!
Giving you:
The Ultimate Fan Page SEO Value!




Watch for MicroSite
Release Details!

TabSite Gold Winner to be
Announced Thursday




Video and Slides Available
later Today

Upcoming Webinar: Sept. 1
Special Guest: Mari Smith
http://blog.tabsite.com/Mari-Smith/




Question and Answer time

Tweet: #TabSite or
use the GotoWebinar service




Thanks for attending!

Watch for MicroSite
Release Details!


TabSite Webinar - Optimize & Social your Facebook Fan Page

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TabSite Webinar - Optimize & Social your Facebook Fan Page