Cold Email Messaging Strategy
•Descargar como PPTX, PDF•
0 recomendaciones•789 vistas
The document discusses strategies for cold email prospecting, including building a cold email campaign with multiple emails sent over time. It also covers using LinkedIn to find prospects and following up on cold emails. The document provides sales scripts, tools, tactics and processes to improve cold calling, emailing, objection handling and other sales skills. Finally, it promotes additional sales training resources from the company.
Recomendados
Recomendados
Más contenido relacionado
Similar a Cold Email Messaging Strategy
Similar a Cold Email Messaging Strategy (20)
Más de SalesScripter
Más de SalesScripter (20)
Último
Último (20)
Cold Email Messaging Strategy
- 1. Cold Email Workshop - Messaging Strategy
- 2. Cold Email Prospecting Workshop Video Series Video 1: Cold Email Messaging Strategy Video 2: Building a Cold Email Campaign Video 3: Using LinkedIn to Find Prospects Video 4: Following Up on Cold Emails
- 3. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Questions Customer Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3 Cold Email Messaging Strategy Building a Cold Email Campaign Using LinkedIn to Find Prospects Following Up on Cold Emails
- 4. PRODUCT Product A Product B Product C Product ABC
- 5. PRODUCT The SMART Sales System FEATURES • Web-based sales training system • Teaches what to say and ask • Sales playbook library • Sales Role-Play Simulator • Sales gamification DIFFERENTIATION • Only sales tool that tells what to say and ask • Only sales simulation tool • Consultative selling approach • Makes learning how to sell easy TARGET
- 6. TARGET Size: Small businesses, Multinational Corporations, etc. Industries: Manufacturers, Hospitals, Banks, etc. Department: Finance, Human Resources, Marketing, etc. Title: CEOs, VPs of Finance, Directors of Operations, etc. Broad: Businesses, Individuals, People, etc.
- 7. Product ABC Businesses Product A Businesses Product A Manufacturers CRAWL WALK RUN Product ABC Manufacturers
- 8. PRODUCT The SMART Sales System FEATURES • Web-based sales training system • Teaches what to say and ask • Sales playbook library • Sales Role-Play Simulator • Sales gamification DIFFERENTIATION • Only sales tool that tells what to say and ask • Only sales simulation tool • Consultative selling approach • Makes learning how to sell easy TARGET SALES TRAINERS IMPROVEMENTS • Make it easier to teach reps what to say • Decrease new hire ramp-up time • Improve how reps perform • Make the training department look great • Make something work better • Make something easier • Decrease the time it takes to do something • Increase revenue or income • Decrease costs or expenses • Improve product quality • Decrease the risk of something bad happening • Improve visibility or access to information VALUE
- 9. • Make it easier to teach reps what to say • Decrease new hire ramp-up time • Improve how reps perform • Make the training department look great THINGS TO AVOID Too short: • Increase sales Too long: • Increase sales by providing sales scripts and sales tools that make it easy for salespeople to always know what best to say and ask Too fancy: • We use cutting-edge technology to streamline knowledge growth and personnel development
- 10. PRODUCT The SMART Sales System IMPROVEMENTS • Make it easier to teach reps what to say • Decrease new hire ramp-up time • Improve how reps perform • Make the training department look great TARGET SALES TRAINERS CHALLENGES/CONCERNS • Difficult teaching reps everything they need to say • Takes a long time to get reps ramped up and producing • Too many reps not performing well • Training does not get enough credit • What is the opposite of the improvement? • What problem goes away with the improvement? • What problem starts to happen if this improvement is not provided? VALUE PAIN
- 11. PRODUCT The SMART Sales System CHALLENGES/CONCERNS • Difficult teaching reps everything they need to say • Takes a long time to get reps ramped up and producing • Too many reps not performing well • Training does not get enough credit TARGET SALES TRAINERS PAIN QUESTIONS • How difficult is it to teach reps everything they need to say? • Do you need to decrease the time it takes to get sales reps ramped up and producing? • How much pressure is there to get reps performing better? • Is the training department getting the credit it deserves? • What question could we ask to see if the prospect has each challenge or concern? • For each pain point the product fixes is a question that could be asked. VALUE PAIN QUESTIONS
- 12. PRODUCT The SMART Sales System TARGET SALES TRAINERS CUSTOMER EXAMPLE • We worked with a sales trainer at a software company • They were having difficulty getting their reps to learn the pitch • We helped to solve that by implementing our SMART Sales System • Made it easier to teach reps what to say • Improved performance for every rep on the team • Who have we helped that is similar to the target buyer? • What problem did they have? • What did we sell to solve that problem? • What are two improvements we helped to influence? VALUE PAIN QUESTIONS CUSTOMER EXAMPLE
- 13. The SMART Sales System FEATURES • Web-based sales training system • Teaches what to say and ask • Sales playbook library • Sales Role-Play Simulator • Sales gamification DIFFERENTIATION • Only sales tool that tells what to say and ask • Only sales simulation tool • Consultative selling approach • Makes learning how to sell easy FOR SALES TRAINERS IMPROVEMENTS • Make it easier to teach reps what to say • Decrease new hire ramp-up time • Improve how reps perform • Make the training department look great CHALLENGES/CONCERNS • Difficult teaching reps everything they need to say • Takes a long time to get reps ramped up and producing • Too many reps not performing well PAIN QUESTIONS • How difficult is it to teach reps everything they need to say? • Do you need to decrease the time it takes to get sales reps ramped up and producing? • How much pressure is there to get reps performing better? • Is the training department getting the credit it deserves? CUSTOMER EXAMPLE • We worked with a sales trainer at a software company • They were having difficulty teaching reps everything they need to say • We helped to solve that by implementing our SMART Sales System • Made it easier to teach reps what to say • Improved performance for every rep on the team
- 15. Cold Email Campaigns Email #1 Email #2 Delay (1 or 2 weeks) Email #3 Delay (1 or 2 weeks) Email #4 Delay (1 or 2 weeks) Email #5 Delay (1 or 2 weeks) Email #6 Delay (1 or 2 weeks) VALUE POINTS PAIN POINTS PAIN QUESTIONS CUSTOMER EXAMPLE PRODUCT VALUE POINTS
- 16. Cold Email Prospecting Workshop Video Series Video 1: Cold Email Messaging Strategy Video 2: Building a Cold Email Campaign Video 3: Using LinkedIn to Find Prospects Video 4: Following Up on Cold Emails
- 18. Follow Us @salesscripter / @sales_halper @salesscripter / @michael_halper @salesscripter www.linkedin.com/in/mhalper/ @sales_halper
- 20. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Questions Customer Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
- 22. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Questions Customer Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
- 24. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Questions Customer Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
- 26. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Questions Customer Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
- 28. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Questions Customer Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
- 29. Get your copy here https://www.amazon.com/dp/0578615762