Getting traffic to your website is only half of the battle. It is finding a way to convert visitors into either a sale or a lead that will drive your sales growth.
In this webinar, Chris Burres from E-Webstyle, will discuss the main things to take into consideration when setting up your website and landing pages.
3. www.e-webstyle.com
1. What is a landing page
2. Continuity
3. Understand Your Audience
4. Know how your product sells
5. Have a Unique Selling Proposition
6. Confidence and Credibility
7. Calls to Action
8. SEVO Website Analysis (submit now)
4. www.e-webstyle.com
1. In Houston since 1983
2. First company SES Research
3. Father of Twins / Married for 6 years
4. Owner of E-Webstyle
15. www.e-webstyle.com
USP
• We deliver fresh hot pizza to your door
in thirty minutes or less, or the pizza’s
free
• Absolutely positively has to be there
overnight
• We always sell for less
PPC, SEO, Facebook, Twitter, Do
Assumes you are getting traffic
Assuming you are getting traffic
Should you want to spend all that time on every page on day one?
Define Bounce – We think it’s great!!
Example Local Honey – Search – Find - Buy
Who is your audience really? Your existing customers.
How do they communicate? Age, Sex, Professional, Blue collar. Affects graphics, text,
Take surveys do poles.
One page close, multiple page close
Is there a content to purchase ratio?
Image – iPhone Specs - Android
Toms Shoes – new pair to child in need
24-7
willing to go out of business
Toms Shoes – new pair to child in need
We deliver fresh hot pizza to your door in thirty minutes or less, or the pizza’s free
Absolutely positively has to be there overnight
We always sell for less
willing to go out of business