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How to Use Email Templates to Save Time
and Boost Sales
Michael Halper
Founder and CEO
SalesScripter
Save Time
Boost Sales
The same situations happen again and
again and again.
You need to call someone but decide to send them an email first (or instead).
You just left a voicemail and should follow-up your voicemail with an email.
You speak to a prospect and they ask you to send them some more information.
You just had a meeting, appointment, presentation, demonstration and need to send a
follow-up.
You received an email with a frequently asked question.
You received an inbound inquiry through your website.
The customer purchased your product.
You received a request for a demo, presentation, pricing, proposal.
You have not heard from your contact and you want to check in.
You are about to walk away but want to send one last email.
Wasted Time
Wasted Time
Wasted Time
Use tools that allow you to send email
templates to multiple contacts at the
same time.
Use tools that allow you to send email
templates to multiple contacts at the
same time.
Use tools that allow you to send email
templates to multiple contacts at the
same time.
Automate the delivery of future emails.
Save Time
Boost Sales
You need to call someone but decide to send them an email first (or instead).
You just left a voicemail and should follow-up your voicemail with an email.
You speak to a prospect and they ask you to send them some more information.
You just had a meeting, appointment, presentation, demonstration and need to send a
follow-up.
You received an email with a frequently asked question.
You received an inbound inquiry through your website.
The customer purchased your product.
You received a request for a demo, presentation, pricing, proposal.
You have not heard from your contact and you want to check in.
You are about to walk away but want to send one last email.
Product Selling
Sales Pitch
Consultative Selling
Sales Pitch
Company
Product
Features
Pricing
Goal: Closing sale
Benefits (Value)
Common problems (Pain)
Questions probing for problems (Pre- Qualify)
Customer examples (Name Drop)
Differentiation (Product)
ROI (Product)
Goal: Starting conversation
Product
Gym Membership
Treadmills
Weights
Classes
Personal Training
Lap pool
Sauna
Steam room
Yoga Studio
Product
Benefits
Lose weight
Get healthier
Get on and stay on a workout schedule
Transition to a healthier lifestyle
Feel better
Become more attractive
Improve self-confidence
Decrease stress
Become happier
Gym Membership
Treadmills
Weights
Classes
Personal Training
Lap pool
Sauna
Steam room
Yoga Studio
Product Benefits
Lose weight
Get healthier
Get on and stay on a
workout schedule
Transition to a healthier
lifestyle
Feel better
Become more attractive
Improve self-confidence
Decrease stress
Become happier
Problems
Need to lose weight and get in better shape
Not healthy and do not feel good
Difficult to get on and stay on a workout schedule
Do not feel good and often get sick
Not happy with physical appearance
Do not have a very good self-image and level of
self-confidence
Often feel stressed and depressed
Gym Membership
Treadmills
Weights
Classes
Personal Training
Lap pool
Sauna
Steam room
Yoga Studio
Product Benefits
Lose weight
Get healthier
Get on and stay on a
workout schedule
Transition to a healthier
lifestyle
Feel better
Become more attractive
Improve self-confidence
Decrease stress
Become happier
Problems
Questions
Need to lose weight
and get in better shape
Not healthy and do not
feel good
Difficult to get on and
stay on a workout
schedule
Do not feel good and
often get sick
Not happy with
physical appearance
Do not have a very
good self-image and
level of self-confidence
Often feel stressed
and depressed
Gym Membership
Treadmills
Weights
Classes
Personal Training
Lap pool
Sauna
Steam room
Yoga Studio
How do you feel about your physical
appearance or level of fitness?
How important is it for you to lose weight
or get in better shape?
Have you ever had difficulty getting into a
routine of working out?
How do you feel about your overall level of
health or how you generally feel on a daily
basis?
How would you describe your image of
yourself or your level of self-confidence?
How often do you find yourself stressed
out or depressed?
Product Benefits
Lose weight
Get healthier
Get on and stay on a
workout schedule
Transition to a healthier
lifestyle
Feel better
Become more attractive
Improve self-confidence
Decrease stress
Become happier
Problems Questions Example
Need to lose weight
and get in better shape
Not healthy and do not
feel good
Difficult to get on and
stay on a workout
schedule
Do not feel good and
often get sick
Not happy with
physical appearance
Do not have a very
good self-image and
level of self-confidence
Often feel stressed
and depressed
Gym Membership
Treadmills
Weights
Classes
Personal Training
Lap pool
Sauna
Steam room
Yoga Studio
How do you feel about
your physical appearance
or level of fitness?
How important is it for
you to lose weight or get
in better shape?
Have you ever had
difficulty getting into a
routine of working out?
How do you feel about
your overall level of
health or how you
generally feel on a daily
basis?
How would you describe
your image of yourself or
your level of self-
confidence?
Helped a 35 year
old man to lose
40 pounds.
He ended up
getting a new job,
a new girlfriend,
and says he is
happier than he
has ever been.
Product Benefits
Lose weight
Get healthier
Get on and stay on a
workout schedule
Transition to a healthier
lifestyle
Feel better
Become more attractive
Improve self-confidence
Decrease stress
Become happier
Problems Questions Example
Need to lose weight
and get in better shape
Not healthy and do not
feel good
Difficult to get on and
stay on a workout
schedule
Do not feel good and
often get sick
Not happy with
physical appearance
Do not have a very
good self-image and
level of self-confidence
Often feel stressed
and depressed
Gym Membership
Treadmills
Weights
Classes
Personal Training
Lap pool
Sauna
Steam room
Yoga Studio
How do you feel about
your physical appearance
or level of fitness?
How important is it for
you to lose weight or get
in better shape?
Have you ever had
difficulty getting into a
routine of working out?
How do you feel about
your overall level of
health or how you
generally feel on a daily
basis?
How would you describe
your image of yourself or
your level of self-
confidence?
Helped a 35 year old
man to lose 40 pounds.
He ended up getting a
new job, a new
girlfriend, and says he
is happier than he has
ever been.
Using an Email Thread
Value Message
Email #1
Pain Message
Email #2
Delay
(1 or 2 weeks)
Name Drop
Message
Email #3
Delay
(1 or 2 weeks)
Qualify Message
Email #4
Delay
(1 or 2 weeks)
Product Message
Email #5
Delay
(1 or 2 weeks)
Last Attempt
Message
Email #6
Delay
(1 or 2 weeks)
SMART Sales System
S
M
A
R
T
ales
essaging
nd
esponse
actics
SMART Sales System
Sales Methodology Software Platform Professional Services
SMART Sales System
Sales Methodology Software Platform Professional Services
SMART Sales System
Sales Methodology Software Platform Professional Services
Sales Training
• Recorded Training Videos
• Live Sales Training (virtual)
• Live Sales Training (in-person)
• Custom Sales Training
SMART Sales System
Sales Methodology Software Platform Professional Services
• Sales Pitch Builder
• Library of Scripts and Templates
• CRM Functionality
• Email Automation
SMART Sales System
Sales Methodology Software Platform Professional Services
Sales Consulting
• Sales Pitch Development
• Sales Process Mapping
• Script Assessment
Sales Coaching
• One-on-One Sales Coaching
• Weekly coaching
• Coaching Hour Blocks
• By creating clarity for what to say and do, we will help you (your salespeople) to be SMART.
• By asking good questions, you will appear SMART.
• By appearing SMART, you will be able to make a better impression with the prospects you talk to.
• Having more information will make you SMART and this will help you to make better decisions
regarding what you do with your time and the prospects your pursue.
• By making SMART decisions, you will be more able to use your time wiser and get the most out
each day and week.
• By being SMART, you will position yourself to sell more and your job will be easier and less
stressful.
SMART Sales System
SMART Sales System
Pricing
• Software - $49 per user per month (40% discount for annual subscription)
• Sales Training – No cost on YouTube
• Scripter Walk-Through (2 hour engagement to create your pitch) - $200
For $249, you will get a full library of sales scripts,
emails, and tools
Contact Us
Michael Halper
Founder and CEO
SalesScripter
mhalper@salesscripter.com
@salesscripter

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How to Create Email Templates that Save Time and Boost Sales

  • 1. How to Use Email Templates to Save Time and Boost Sales Michael Halper Founder and CEO SalesScripter
  • 3. The same situations happen again and again and again.
  • 4. You need to call someone but decide to send them an email first (or instead). You just left a voicemail and should follow-up your voicemail with an email. You speak to a prospect and they ask you to send them some more information. You just had a meeting, appointment, presentation, demonstration and need to send a follow-up. You received an email with a frequently asked question. You received an inbound inquiry through your website. The customer purchased your product. You received a request for a demo, presentation, pricing, proposal. You have not heard from your contact and you want to check in. You are about to walk away but want to send one last email.
  • 8. Use tools that allow you to send email templates to multiple contacts at the same time.
  • 9. Use tools that allow you to send email templates to multiple contacts at the same time.
  • 10. Use tools that allow you to send email templates to multiple contacts at the same time.
  • 11. Automate the delivery of future emails.
  • 12.
  • 14. You need to call someone but decide to send them an email first (or instead). You just left a voicemail and should follow-up your voicemail with an email. You speak to a prospect and they ask you to send them some more information. You just had a meeting, appointment, presentation, demonstration and need to send a follow-up. You received an email with a frequently asked question. You received an inbound inquiry through your website. The customer purchased your product. You received a request for a demo, presentation, pricing, proposal. You have not heard from your contact and you want to check in. You are about to walk away but want to send one last email.
  • 15. Product Selling Sales Pitch Consultative Selling Sales Pitch Company Product Features Pricing Goal: Closing sale Benefits (Value) Common problems (Pain) Questions probing for problems (Pre- Qualify) Customer examples (Name Drop) Differentiation (Product) ROI (Product) Goal: Starting conversation
  • 17. Product Benefits Lose weight Get healthier Get on and stay on a workout schedule Transition to a healthier lifestyle Feel better Become more attractive Improve self-confidence Decrease stress Become happier Gym Membership Treadmills Weights Classes Personal Training Lap pool Sauna Steam room Yoga Studio
  • 18. Product Benefits Lose weight Get healthier Get on and stay on a workout schedule Transition to a healthier lifestyle Feel better Become more attractive Improve self-confidence Decrease stress Become happier Problems Need to lose weight and get in better shape Not healthy and do not feel good Difficult to get on and stay on a workout schedule Do not feel good and often get sick Not happy with physical appearance Do not have a very good self-image and level of self-confidence Often feel stressed and depressed Gym Membership Treadmills Weights Classes Personal Training Lap pool Sauna Steam room Yoga Studio
  • 19. Product Benefits Lose weight Get healthier Get on and stay on a workout schedule Transition to a healthier lifestyle Feel better Become more attractive Improve self-confidence Decrease stress Become happier Problems Questions Need to lose weight and get in better shape Not healthy and do not feel good Difficult to get on and stay on a workout schedule Do not feel good and often get sick Not happy with physical appearance Do not have a very good self-image and level of self-confidence Often feel stressed and depressed Gym Membership Treadmills Weights Classes Personal Training Lap pool Sauna Steam room Yoga Studio How do you feel about your physical appearance or level of fitness? How important is it for you to lose weight or get in better shape? Have you ever had difficulty getting into a routine of working out? How do you feel about your overall level of health or how you generally feel on a daily basis? How would you describe your image of yourself or your level of self-confidence? How often do you find yourself stressed out or depressed?
  • 20. Product Benefits Lose weight Get healthier Get on and stay on a workout schedule Transition to a healthier lifestyle Feel better Become more attractive Improve self-confidence Decrease stress Become happier Problems Questions Example Need to lose weight and get in better shape Not healthy and do not feel good Difficult to get on and stay on a workout schedule Do not feel good and often get sick Not happy with physical appearance Do not have a very good self-image and level of self-confidence Often feel stressed and depressed Gym Membership Treadmills Weights Classes Personal Training Lap pool Sauna Steam room Yoga Studio How do you feel about your physical appearance or level of fitness? How important is it for you to lose weight or get in better shape? Have you ever had difficulty getting into a routine of working out? How do you feel about your overall level of health or how you generally feel on a daily basis? How would you describe your image of yourself or your level of self- confidence? Helped a 35 year old man to lose 40 pounds. He ended up getting a new job, a new girlfriend, and says he is happier than he has ever been.
  • 21. Product Benefits Lose weight Get healthier Get on and stay on a workout schedule Transition to a healthier lifestyle Feel better Become more attractive Improve self-confidence Decrease stress Become happier Problems Questions Example Need to lose weight and get in better shape Not healthy and do not feel good Difficult to get on and stay on a workout schedule Do not feel good and often get sick Not happy with physical appearance Do not have a very good self-image and level of self-confidence Often feel stressed and depressed Gym Membership Treadmills Weights Classes Personal Training Lap pool Sauna Steam room Yoga Studio How do you feel about your physical appearance or level of fitness? How important is it for you to lose weight or get in better shape? Have you ever had difficulty getting into a routine of working out? How do you feel about your overall level of health or how you generally feel on a daily basis? How would you describe your image of yourself or your level of self- confidence? Helped a 35 year old man to lose 40 pounds. He ended up getting a new job, a new girlfriend, and says he is happier than he has ever been.
  • 22. Using an Email Thread Value Message Email #1 Pain Message Email #2 Delay (1 or 2 weeks) Name Drop Message Email #3 Delay (1 or 2 weeks) Qualify Message Email #4 Delay (1 or 2 weeks) Product Message Email #5 Delay (1 or 2 weeks) Last Attempt Message Email #6 Delay (1 or 2 weeks)
  • 24. SMART Sales System Sales Methodology Software Platform Professional Services
  • 25. SMART Sales System Sales Methodology Software Platform Professional Services
  • 26. SMART Sales System Sales Methodology Software Platform Professional Services Sales Training • Recorded Training Videos • Live Sales Training (virtual) • Live Sales Training (in-person) • Custom Sales Training
  • 27. SMART Sales System Sales Methodology Software Platform Professional Services • Sales Pitch Builder • Library of Scripts and Templates • CRM Functionality • Email Automation
  • 28. SMART Sales System Sales Methodology Software Platform Professional Services Sales Consulting • Sales Pitch Development • Sales Process Mapping • Script Assessment Sales Coaching • One-on-One Sales Coaching • Weekly coaching • Coaching Hour Blocks
  • 29. • By creating clarity for what to say and do, we will help you (your salespeople) to be SMART. • By asking good questions, you will appear SMART. • By appearing SMART, you will be able to make a better impression with the prospects you talk to. • Having more information will make you SMART and this will help you to make better decisions regarding what you do with your time and the prospects your pursue. • By making SMART decisions, you will be more able to use your time wiser and get the most out each day and week. • By being SMART, you will position yourself to sell more and your job will be easier and less stressful. SMART Sales System
  • 30. SMART Sales System Pricing • Software - $49 per user per month (40% discount for annual subscription) • Sales Training – No cost on YouTube • Scripter Walk-Through (2 hour engagement to create your pitch) - $200 For $249, you will get a full library of sales scripts, emails, and tools
  • 31. Contact Us Michael Halper Founder and CEO SalesScripter mhalper@salesscripter.com @salesscripter