Alcatel-Lucent SVP of Application Enablement Platform and Strategy Laura Merling's keynote presentation from Gluecon 2011.

1. Flipping the Bird(s)
on the Traditional
Data Model
Laura Merling
Senior Vice President | Alcatel-Lucent
Application Enablement Platform & Strategy

2. Donʼt Call Me, I Wonʼt Call You

3. 2005 2015
1995 2010

6. Which brings us to...

7. Content & Video
defining devices
Appceleration

8. More video was uploaded to
Youtube in the last 2 months
than if the major networks had
been airing new content 24/7
since 1948
Content & Video
Online video calling
Mobile video calling

9. defining devices
Vs.
iPhone = 8Mx RAM + 650x CPU of the AGC

10. Appceleration
NBC Sunday Night Football
Social Games (ipad and iphone)
19m users x 22 min/day = +
ABC Dancing w the Stars
“Our entire business will be
run on wireless and wifi
networks in the next 3 years”

11. LTE
LTE, short for Long Term Evolution, is considered by many to be the obvious successor to the current
generation of UMTS 3G technology, which is based upon WCDMA, HSDPA, HSUPA, and HSPA.

12. Why it matters to the 500 of you in the audience this morning
OPPORTUNITY
Streaming
Immersive
Differentiated Experience
Business Model Changes
New markets

13. 1 3
It’s bigger than an addiction to a game.
“Why will mobile carriers be willing to eat
“...a data-free version those bandwidth costs and offer an app like
that for free? Rovio hopes they will do so in
of Angry Birds.” exchange for a cut of revenues...
2
“The 80 million
views of video
trailers l could be
served up from
the app itself,
instead of from
YouTube.”

14. Smart app developers realize
their greatest enemy could
be their greatest friend.
-Tsung Tzu’s not nearly as famous brother

15. THANK YOU
@magicmerl