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New and Social Media 101

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Mike McDowell
Mike McDowell

Presentation for the Nevada State Health Division discussing new media tools, strategies and tactics. Covers blogs, social networks (Facebook, LinkedIn), Twitter, Video, Mobile and more.

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Mike McDowell New Media 101
 
 
 
It’s not that scary
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Things are changing quickly
IBM forecasters are predicting a greater disruption in communication in the next five years than we’ve seen in the past 50 years combined.
Want proof?
Time to reach 50 million users: RADIO 38 Years TELEVISION 13 Years INTERNET 4 Years FACEBOOK 9 MONTHS
A communication SHIFT from a BROADCAST model to a MANY-TO-MANY model
Broadcast Style
Broadcast Style
Many-to-Many Style
Genuine Conversation
You have a LOT of choices when it comes to new media tools: Blogs Microblogs Social Networks RSS Feeds Mobile Widgets PodCasting Video Mashups Social Bookmarking Applications Photo Sharing Wikis SMS Geo-marketing
The WHY is more important than the WHAT.
Southwest Airlines Blog
Marriott Blog
KPS3 Blog
GovGab Blog
Social Networks
Social Networks
Social Networks
Social Networks
Twitter
Twitter
Video
Mobile Marketing/Text Messaging Text to be notified before a price change
Mobile Marketing/Text Messaging
Making it Work ,[object Object],[object Object],[object Object],[object Object]
Questions?
 

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