Simple 10 minute talk on how to better implement social media for your startup business

1. Social Media for Startups
Getting Inside Their Heads

2. Your Brand
Your brand is what people say about you
when you are not in the room
- Jeff Bezos

3. Social Media “image”
• CEO / Spokesman
(1 voice)
• Department shares
company account
• Each worker has
their own account
(@Startup_Mary
@Startup_John)

4. Social Media Cycle

5. People Like REAL!

6. Don’t be the Terminator

7. Be “JESUS CHRIST”
(C x R x I)
S
=T
•C = Credibility
•R = Reliability
•I = Intimacy
•S = Self Orientation
•T = Trust

8. Contact
• Michael Michelini
• Weibo Agent
• Co-founder, CEO
• mike@weiboagent.com
• Twitter/weibo @michelini