Glass Eye Screenworks is a digital content and experiential marketing agency that creates screen content for clients. It has developed digital signage, mobile apps, and other digital content for major brands like AT&T, Beats Music, Porter-Cable, and New York & Co. Glass Eye takes a strategic approach to developing immersive digital experiences that engage audiences and drive business goals like increasing sales, building brands, and improving customer experiences.

2. June 11, 2014
Regions Bank
Heather Strohm
we turn screens on

3. ABOUT US

4. ©2014 Glass Eye Screenworks. Proprietary and Confidential.
Glass Eye makes screen content
that makes your audience say “yes”
4

5. ©2014 Glass Eye Screenworks. Proprietary and Confidential.
a few of our clients
5

6. ©2014 Glass Eye Screenworks. Proprietary and Confidential.
digital content
mobile appson-device demos retail displays
6

7. ©2014 Glass Eye Screenworks. Proprietary and Confidential.
traditional content
tv spots
product launches
web videos
7

8. 8

9. 9
a few of CRI’s clients

10. 10
• 30 new pieces of content
published each week
• 24/7 moderation and support
• 97% uptime
• weekly detailed content reports
1,400 network locations

11. OUR APPROACH

12. ©2014 Glass Eye Screenworks. Proprietary and Confidential.
never chase
• when your product is
relevant, your customer
comes to you
• when your media is relevant,
your customer volunteers
information, without you
having to ask for it
12

13. ©2014 Glass Eye Screenworks. Proprietary and Confidential.
Title Text
• experiential strategy/brand
strategy
• ideation & writing
• production, development,
and ongoing support
13
we deliver

14. STRATEGY

15. ©2014 Glass Eye Screenworks. Proprietary and Confidential.
we back up to
50,000 feet
15

16. ©2014 Glass Eye Screenworks. Proprietary and Confidential.
the Digisphere
16

17. ©2014 Glass Eye Screenworks. Proprietary and Confidential.
the Digisphere
17

18. ©2014 Glass Eye Screenworks. Proprietary and Confidential.
the Digisphere
18

19. ©2014 Glass Eye Screenworks. Proprietary and Confidential.
integrate your
ecosystem
• create an integrated, consistent,
cohesive digital experience
• each part drives usage & engagement
with other parts of the ecosystem
• generate branded earned media
• track & deliver previously unobtainable
metrics
19

20. ©2014 Glass Eye Screenworks. Proprietary and Confidential.
leverage metrics
20
by driving users to interact with
screens, social media, and mobile
devices, we can track real usage of
engaged eyes on the screen

21. OUR WORK

22. ©2014 Glass Eye Screenworks. Proprietary and Confidential. 22
AT&T Device Alive
Smartphone & Tablet Sales Demos
• entirely new in-store experience
for wireless carriers
• on-device sales demos both inform
and promote
• customers self-teach while waiting
to speak with store reps
• app-driven presentations
downloaded by store managers,
self-update after that
©2014 Glass Eye Screenworks. Proprietary and Confidential.

23. ©2014 Glass Eye Screenworks. Proprietary and Confidential. 23
*except iPhone
a retail standard
was born
• 2010 basic attract loops launched
on 8 smartphones
• 2013 full-featured presentations
launching across all AT&T
smartphones*, tablets and
experience tables
• 7.5 million views generated in the
last 12 months
©2014 Glass Eye Screenworks. Proprietary and Confidential.

24. ©2014 Glass Eye Screenworks. Proprietary and Confidential.
imitation the sincerest
form of flattery
24
• Verizon copied Device Alive
in the first year

25. ©2014 Glass Eye Screenworks. Proprietary and Confidential.
imitation the sincerest form of flattery
• Body Level One
• Body Level Two
• Body Level Three
• Body Level Four
• Body Level Five
25
imitation the sincerest
form of flattery
• Sprint & T-Mobile have
followed suit

26. ©2014 Glass Eye Screenworks. Proprietary and Confidential.
Title Text
26
AT&T’s retail experience
we helped AT&T bridge a customer experience gap
©2014 Glass Eye Screenworks. Proprietary and Confidential.
• customers self-teach while waiting to speak with
store reps
• research: “Device Alive positively impacts
purchase consideration in nearly 7 in 10 customers
who interact with the tool”

27. ©2014 Glass Eye Screenworks. Proprietary and Confidential. 27
app launches
Beats Music
• worked closely with Beats to
develop creative for the national
launch of their mobile app
platform
• digital music service competes
with Pandora and Spotify
• Click Here to View

28. ©2014 Glass Eye Screenworks. Proprietary and Confidential.
digital signs
28
Are All About Context
• the key is creating an experience
that is 100% relevant and useful
to the consumer in that particular
moment or environment

29. ©2014 Glass Eye Screenworks. Proprietary and Confidential. 29
Porter-Cable
trade show loops
• designed to be seen and not
heard – and heard and not seen
• later made into :30 national spot
• Click Here to View

30. ©2014 Glass Eye Screenworks. Proprietary and Confidential. 30
DOOH touch-screens
• way-finding
• directory
• calendar
• Concierge
• Click Here to View
Avalon Experiential Community

31. ©2014 Glass Eye Screenworks. Proprietary and Confidential.
• traditional content
• interactive experiences
• push to online channels
passive screens
Media Components
31

32. ©2014 Glass Eye Screenworks. Proprietary and Confidential.
• paid advertising on digital billboards
• Click Here to View
32
New York & Co
DOOH passive screens

33. ©2014 Glass Eye Screenworks. Proprietary and Confidential.
DOOH walls
• serene countryscapes, snowflakes
falling on winterscape, etc
• gesture interactions – interact
with wall in a gaming or creative
environment
33
Enhance Your Environment
Click Here to View

34. INSIGHT

35. ©2014 Glass Eye Screenworks. Proprietary and Confidential.
financial digital signage
• Despite explosive growth in
internet and mobile banking,
60% (of customers) said
banking in branch was more
important than 5 years ago
• American banks rely on POS
marketing to provoke inquiries
• 91% say digital signage is
important or very important
in-branch marketing tool
35
CRI Bank of America NY install
2013 Ryan Report

36. ©2014 Glass Eye Screenworks. Proprietary and Confidential.
digital signage content
36

37. ©2014 Glass Eye Screenworks. Proprietary and Confidential.
digital signage goals
• Pull people into branches?
• Diminish perceived wait times?
• Cross sell?
• Differentiate – diminish perception
of banking as a commodity; build
brand?
37

38. ©2014 Glass Eye Screenworks. Proprietary and Confidential.
but enough about us...
38

39. ©2014 Glass Eye Screenworks. Proprietary and Confidential.
Simon Cole
simon.cole@gesw.com
404-890-7067
@simonjcole
www.gesw.com
39
©2014 Glass Eye Screenworks. All rights reserved. The contents of this presentation
and the associated materials are confidential and proprietary to and include trade
secrets of Glass Eye Screenworks. Unauthorized use, disclosure, or reproduction is
strictly prohibited. These materials may be used only to evaluate a business
relationship with Glass Eye Screenworks and for no other purpose.
Director, Business Development