Internet Marketing for orthodontists can be a very effective way to attract dozens of new patients to the practice per month. Implementing marketing strategies is a wise use of marketing dollars.

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Internet Marketing For Orthodontists - Attract More Patients
Mike Pedersen
If you’re an orthodontist, you have huge potential to grow
your practice via the internet, with the right marketing
strategies in place.
With each new patient ranging f rom $4500-$7,000, you can
quickly add a tremendous amount of monthly and annual
revenue to your practice.
My son recently had braces, and it was a little longer than
we’d hoped, but we’re happy with the result, and he smiles a
lot more, so that’s a good thing.
T he orthodontists I talk to and it’s been dozens and dozens,
have said the majority of their new patients come f rom ref errals of local dentists near their of f ice. T hat makes
a lot of sense, but what about all those internet searches f or an orthodontist in your locale?
I can assure you there are more than enough on a monthly basis searching f or braces in your area to add a
substantial amount of income to your practice. Imagine if your new internet marketing plan helped you attract
and get signed up 10 new patients a month on top of what you’re currently producing
We’re talking about easily $50,000 or more per month in new revenue. Wouldn’t that be worth looking into a
comprehensive Internet Marketing Plan to achieve this?
Educate Them
Getting braces f or your child, or yourself is not an impulse purchase. Either it takes a strong ref erral f rom a
dentist you trust, or a f riends orthodontist, or a website that answers all the questions you have pertaining to
orthodontic procedures.
T he best way to educate a visitor on your website is through articles (blog), and videos. T hese 2 f orms of
content marketing are powerf ul. If done with a strategy in mind, they can help you build what we call an
“authority” website that reassures visitors your the orthodontist of choice f or your area.
T he more questions you can answer using these 2 mediums, the more phone calls you’ll get f rom the Internet
and your website.
Email Marketing
A very ef f ective way to keep your practice in the “top of the minds” of your prospective new patients is email
marketing. T hat is of f ering some kind of f ree white paper in exchange f or their email address.
Now you’ve got multiple opportunities to email highly valuable content to them to help them make an inf ormed
decision to go with you and not your competitor.
Craf ting email content that engages and initiates an action is an art, so don’t take this lightly. T hey gave you
their email address without knowing you, so don’t blow it by sending out sales pitches, or crappy content.

2. Video Marketing
T his is where you can take the lead and “own” your area f or braces. Video on the web is exploding, and most
orthodontists are slow to embrace it. T his gives you an upper hand if you take the bull by the horns and start
producing videos. Video marketing
Youtube is the second biggest search engine in the world, and it’s owned by the biggest search engine
(google). Because of this, we prof essionals in the search engine optimization world f eel google is f avoring
videos, and ranking them on the first page.
I know this… as we have dozens of videos on the f irst page of google, f or competitive terms. T he powerf ul
ef f ect is that you’ll see a little thumbnail of the video in the search results, so it catches your attention, and
more people are apt to click on it.
Do You Need Help At t ract ing More Ort hodont ic Pat ient s From The Web? Cont act Us Today
To Schedule A Compliment ary St rat egy Session
+Mike Pedersen has been an Internet Marketing Specialist f or 13 years, and is now helping local
dentists attract more patients using strategic Internet and Mobile Marketing plans specif ic to the
needs of the practice.